SocMed Sean

DECEMBER 1, 2018

I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

Blogger 266

Blogger Company Social Media Curata 266

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Marketing – Orchestrate social campaigns that drive business results.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Ignite Social Media

NOVEMBER 19, 2018

2019 Social Media Metrics. To help you start thinking about 2019 social media metrics, we put together a list of widely used social media objectives and the 5-must-have metrics for each one. Is your brand or product seeing an increase in mentions on social platforms to indicate an increase in awareness?

Metrics 154

Metrics Social Media Sentiment Loyalty 154

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Social Media 62

Social Media Strategy B2B Collaboration 62

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. Inbound Leads. Inbound Leads.”

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 141

Data Social Media Sentiment Team 141

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

Eventful 115

Eventful Social Media How To Sports 115

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Marketing – Orchestrate social campaigns that drive business results.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

SocMed Sean

JULY 22, 2015

Confused about the value of developing inbound links? Wondering whether it would be worth your while to buy inbound links from sites like Fiverr? Trying to decide whether social media links are as valuable as incoming links from other blogs? Have any additional tips or thoughts? Feel free to share them in the comments!

Strategy 100

Strategy Content Marketing Buy 100

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Report 131

Report Social Media Metrics Team 131

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

Metrics 138

Metrics B2B Software Social Media 138

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. 4 Launch them using all available S ocial Media - think Inbound Marketing by Brian Halligan and Dharmesh Shah. . #3

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. How social stacks up across industries.

Industry 123

Industry Real Estate Social Media Sports 123

SocMed Sean

APRIL 28, 2017

Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting! In the effort to stay relevant and cover a wider range of market, business people are relying more and more on social media as a method of advertising their businesses and selling their products.

Social Media 210

Social Media Advertising Issues Products 210

Oktopost

MARCH 16, 2020

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management.

Social Media 104

Social Media Module How To Meeting 104

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Sprout Social

JULY 15, 2021

What could you do with a larger social media department? There is plenty of ground to cover in the ever-expanding world of social. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. Hiring is a big decision.

Social Media 118

Social Media How To Collaboration Team 118

Webbiquity SMM

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen.

Conference 155

Conference Eventful Social Media Nielsen 155

Razor Social

DECEMBER 13, 2017

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.

Social Media 105

Social Media Social Graph URL Embedding 105

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Social media conferences are the secret to all that. CMX Summit (TBA).

Conference 103

Conference Social Media Price Forums 103

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Digimind

DECEMBER 26, 2018

Be it online or offline, inbound or outbound, here is how you can boost your content marketing strategy simply by gathering and analyzing relevant insights from social media and the web! The post Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence appeared first on Digimind Blog.

Social Media 78

Social Media Strategy Content Marketing 78

Audiense

JULY 6, 2020

This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million point revenues for global organisations.

Research 156

Research ROI SEO How To 156

Sprout Social

MAY 5, 2022

I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. And who better to help than Sprout’s social team?

Campaign 89

Campaign Team Report Types 89

agora pulse

DECEMBER 26, 2016

How do you choose what social media news you read each day? With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. The Best Social Media Roundup Posts of the Year. Optimize Marketing.

Social Media 124

Social Media Curation Journal SEO 124

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Metrics 191

Metrics Content Marketing ROI 191

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals.

Campaign 87

Campaign Report Social Media How To 87

Oktopost

NOVEMBER 18, 2020

It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale. However, not all leads marketing hands over should have been handed over. Sales and Marketing Are One. This is particularly so for sales teams.

Engagement 89

Engagement Social Media B2B Team 89

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Social Media Marketing 2.1. Social Media & SEO.

Groups 100

Groups Groups LinkedIn Social Media 100

Mindjumpers

NOVEMBER 3, 2011

Tweet Marketing has come a long way. First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, marketing has been given a totally revamped identity. Why is inbound marketing better?

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. So here is my take ….

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing. Content Marketing. Leverage LinkedIn.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 106

Engagement Tips Loyalty Metrics 106