Techipedia: Tamar Weinberg

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How to Create Content for Your Site that Your Readers Will Love

Techipedia: Tamar Weinberg

Don’t forget that customers, potential customers, media, and potential business partners are all visiting your web site. Without good content, you are less likely to impress visitors to your web site, and it is harder to convert. What do visitors to your site want? Content has become an important part of online marketing.

Sites 185
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5 Things I’ve Learned from Running BizSugar

Techipedia: Tamar Weinberg

But as BizSugar has grown over the last couple of years, it’s also become a small business networking site where business owners can discuss issues, get and give advice, and gain insight into the ins and outs of running a small business. Actively Manage the Site. Learn to Use the CMS. makes sense for BizSugar.

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The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

Let’s take a look at how FBX works and how you can serve ads to Facebook users based on searches they’ve made on other sites. And that means profiling and scoring everyone on your site so that you know which search terms they’ve entered to get to your site and which of those terms lead to the most conversions. Main Characters.

Facebook 208
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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Even having two pages on the same site with duplicate content will get your site penalized. Before getting started, run Xenu Link Sleuth to check for broken links on the site, and fix them.

NoFollow 198
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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

Unlike Site Retargeting, which retargets past visitors to your site, Search Retargeting unearths completely new prospects. In addition, we allow marketers to target past site visitors with ads on Facebook in order to compel them to return. The new venture re-energized paid, owned and earned media across 70+ web sites.

comScore 163
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How to Buy a Website

Techipedia: Tamar Weinberg

Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Like Patrick, anyone who’s tried starting a site from scratch will know first-hand how much work it can be to attract and retain an audience. It’s a sign of the times! Work out a Valuation.

Buy 140
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How to Turn Traffic into Revenue

Techipedia: Tamar Weinberg

While having lots of site visitors may give your ego a boost, traffic alone doesn’t pay the bills. The real key, of course, is attracting qualified traffic to your site. Give referrers a process — a submit form on your Facebook page, a submit form on your site tweeted periodically, etc. Business Model and Content Issues.

How To 179