Waxing UnLyrical

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Weekly Roundup: Reputation

Waxing UnLyrical

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

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A Lesson in Reputation Management From Richard III

Waxing UnLyrical

And while Ricardians are trying—and will continue to try—to undertake a rather large reputation management project, you can bet that that will take a long time… if it even works. The digital age has given us an incredible opportunity to shape our own reputations. Writing our own histories. Based in the Washington, D.C.,

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Is Twitter For Bullies?

Waxing UnLyrical

It’s not because it disagrees with my sensibilities (though it does), nor because I have a particular affection for Twitter (though I do). The author has a Twitter account , I’ll grant him that, but by the looks of it, doesn’t actually engage with anyone. Also, claiming that anonymity is the root cause of the problem is ill-informed.

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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. Sultana Ali pointed out what is at stake: your reputation as a Public Relations professional. Question three dealt with reputational risk, something that pretty much every company or institution out there thinks about—but sometimes only during a crisis.

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Shedding Light on Black PR

Waxing UnLyrical

And reputation management is often a large part of what we, as PR professionals, do; for some, it’s what they specialize in and focus on. There are also numerous companies that offer to “scrub” your reputation for you (for varying amounts of money), or teach you how to do it yourself; though at least in the U.S.,

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Taking Ownership of Online Trust Signals

Waxing UnLyrical

Wouldn’t it be incredible if every PR pro stopped just once a year to listen, and created some kind of trust and reputation audit? Top 1% Influencer Carrie Morgan just released her first book: Above The Noise: Creating Trust, Value & Reputation Using Basic Digital PR. How would I do a trust audit?

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.