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How Social Media Marketing Will Emerge Post-COVID-19

Ignite Social Media

This could somewhat shift the dollars going to large brand retailers over to smaller retailers. 85% of global survey respondents indicate they are exercising during the COVID-19 crisis and 40% plan to continue doing more after we return to normal. Increased Ad Spending.

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How different generations use social media: A complete guide

Sprout Social

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

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How to use voice of customer data to improve your customer relationships

Sprout Social

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. This is a common collection method for online retailers. A company will use a VoC program to understand their customers better.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. Are you thinking about getting into Instagram eCommerce? Try it Free.

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. Budweiser did this with its own NFT launch , which featured 1,936 unique digital cans — a reference to 1936, the year the first Budweiser can was created. New product drops, exclusive merch, ultra-rare art, and retail deals.

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Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Creators then refer traffic or sales for a commission, tracked through a unique user code or link. This means paying a commission to the last affiliate who refers someone to your site before they buy.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Hint hint feature request @SproutSocial.

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