[PRODUCT UPDATE] Audiense Insights reports available in under 5 minutes
Audiense
NOVEMBER 17, 2020
Well, previews have been removed to make way for our latest development: You can now access the full Audiense Insights report in just under 5 minutes!
audiense-insights Products Related Topics 
[Product Update] Audiense Insights DSP integration: connecting addressable audiences
Audiense
AUGUST 31, 2022
In the last decade, the ability for marketers to learn about their customers’ behaviours and mindset has increased manifold, and yet, despite the booming insights industry, many marketers still feel that there is a disconnect between insight and action.
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2018’s Top 10 Product Updates for Audiense Insights
Audiense
JANUARY 15, 2019
2018 was a big year for Audiense, and as proud as we are, we have also been humble. So, what were our best 10 product updates for Audiense Insights last year? In fact, we might not have tooted our trumpet loud enough. We’re glad you asked!
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Introducing Audiense Insights, the definitive platform for insights-driven organisations
Audiense
JUNE 27, 2017
The problem is that consumer and market research , and insights analysis , have historically been very expensive and time consuming projects. With this business landscape in mind, we are thrilled to announce the launch of our newest platform: Audiense Insights. What if you could take action on the insights you gather?
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[Product Release] Audiense integration with Fifty
Audiense
OCTOBER 22, 2020
And yet, despite the booming insights industry, many marketers still feel that there is a disconnect between insight and action. In the last decade, the ability for marketers to learn about their customers’ behaviours and mindset has increased manifold.
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[PRODUCT UPDATE] Report previews and Targeting packs are here!
Audiense
JUNE 29, 2020
At Audiense, we are constantly working to improve your Audiense experience by listening to your feedback and implementing improvements and new features that are relevant to you.
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G2 users have voted Audiense as leaders across the board
Audiense
MARCH 24, 2021
G2 Crowd has just released the G2 Spring 2021 Reports and thanks to your kind reviews and continued support Audiense has kept its lead in the newly launched Audience Intelligence category as well as Influencer Marketing, Social Media Analytics and Social Media Monitoring. G2 Grid® for Audience Intelligence Platforms. Social Media Analytics.
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[Product Update] Our new developments!
Audiense
MAY 31, 2018
It’s time for another product update! We are here to let you know about all the new features and developments that have been going on behind the scenes at Audiense over the past few weeks off the back of all your valuable feedback! The post [Product Update] Our new developments! appeared first on Audiense.
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14 Social Listening Tools for Effortless Brand Monitoring
Hootsuite
NOVEMBER 7, 2023
Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose.
You talk, we listen: Welcome to the world of accessible insights
Audiense
OCTOBER 4, 2017
With the recent success of Audiense Insights (Enterprise) and client feedback on budgetary constraints, we have been working towards bringing to life the most attainable version of the Audiense Insights product. The post You talk, we listen: Welcome to the world of accessible insights appeared first on Audiense.
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Understanding the audience that watched the Champions League Final
Audiense
JUNE 13, 2017
We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. The different segments that Audiense Insights identifies can influence several key decisions for brands. English-speaking sports fans. Juventus fans. Nigerian fans.
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Do you know what makes your prospects buy?
Audiense
JUNE 16, 2017
Businesses need to better understand their customers to design and develop more personalised and targeted products, services and marketing activities. With the capabilities we now provide to our customers in our Audiense Insights platform , this key information is more accessible and actionable than ever before!
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Using Social Data to revolutionise Human Resources
Audiense
NOVEMBER 22, 2017
When Audiense approached me to feature as a guest writer on their blog there was no hesitation to accept. I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense. The relationship we share with Audiense dates back to the days of SocialBro. CEO, Audiense.
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You Talk, We Listen: The New Audiense Navigation Rolls Out Today
Audiense
APRIL 25, 2017
Following feedback from our customers, we have today rolled out new navigation in the Audiense product, which we believe this is a significant step forward for the in-platform experience. Finding and discovering product features has been as one of the biggest hurdles in getting to grips with the Audiense platform.
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Uncovering the Madrid World Pride Audience
Audiense
JULY 7, 2017
For the 5th Anniversary of World Pride Audiense has taken a look at World Pride Madrid in order to uncover and understand the different types of people talking about it. The post Uncovering the Madrid World Pride Audience appeared first on Audiense. Their variety of interests, personalities and how they differ in the way they buy.
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112 Adopt a strategic approach to audience segmentation. It’s time to think outside the box!
Audiense
SEPTEMBER 21, 2017
Here at Audiense we enable those strategies in turn acquiring and activating untapped audiences through the following practices: Conducting market analysis is essential to understand potential audiences, total brand reach and the overlaps with competitor audiences. Optimising engagement with these segments based on insights about them.
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Audiense: A TOP 10 Social Media Suite
Audiense
FEBRUARY 1, 2018
As a result, Audiense has been nominated as one of the best solutions for monitoring, measuring and analyzing social data allowing us to be considered an industry leader. Providing on-demand insights, actionable across all marketing channels. Discover valuable actionable insights. acquisition. Solving customer problems.
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The 4 insight must haves to creating the ultimate customer persona
Audiense
DECEMBER 5, 2017
Consumer insights , based on social data, play a fundamental role in generating complete prospect profiles enabling the creation of truly relevant and personalized content , not only saving time but also money! What data-based insights should be included in a customer persona profile? Personality Insights. Online Habits.
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You talk, we listen: a bunch of improvements!
Audiense
APRIL 11, 2018
Our R&D team feeds heavily off the demands of our clients as a source of inspiration to improve our products in line with needs. Do you want to know what Audiense’s latest additions have been that can help you in your market analysis and influencer marketing actions? appeared first on Audiense.
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74 Connect with ultra-targeted audiences on and beyond Twitter
Audiense
NOVEMBER 1, 2016
Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. ”, according to Javier Burón, CEO and Cofounder of Audiense. View your campaign performance data with audience relationship insights for a more complete picture.
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The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]
Audiense
JUNE 27, 2018
Audiense is part of this ecosystem and we are committed to relevance in influencer marketing; much better a few niche influencers linked to the target audience than a celebrity with millions of followers but little or no engagement with the brand. Audiense Influencers Report. CMO Today (by WSJ). Campaign Asia. adExchanger. PR Week UK.
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Spider-Man’s release spins a web around Twitter: Let’s explore the audience
Audiense
JULY 12, 2017
Here at Audiense we knew we had to do what we do best and analyse the #SpiderManHomecoming audience* in effort to disclose and deliver consumer insights to the entertainment sector. Why not explore sample reports by signing up to an insights trial! The relationship between the audience and the brands.
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Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]
Audiense
MAY 17, 2018
After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.
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79 How to use social data for competitive intelligence (I): identifying relevant competitors
Audiense
JUNE 21, 2018
On innumerable occasions we’ve talked about the valuable consumer insights that can be extracted from social data. Within what might be called “social intelligence”, the knowledge and insights obtained can be applied to very different areas within a business. Generate an insights report about the consumer.
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How to use social data to describe your audience and customer personas
Audiense
AUGUST 3, 2018
During the different processes of identification and analysis of audiences, using social data, consumer insights and other analysis tools allow a substantial saving of resources, especially in the investment of time and money. You can also discover audiences based on interests and affinities with specific products or brands.
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4 ideas to apply personality insights to content creation
Audiense
JUNE 7, 2018
Currently, social data allows us to obtain very specific insights from the analyzed audiences, whether large or small, with just a few mouse clicks and at low cost. Personality insights are an example of the type of insights that can be obtained at scale. What are Personality Insights?
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90 Social vs Traditional: Are we in a new era of Consumer Segmentation? (PART 1)
Audiense
MARCH 1, 2018
Put simply: when you don’t segment you don’t personalise; when you don’t personalise you hugely reduce your connection with the people you’re trying to reach; when you don’t connect with your audience you limit your impact, no matter how much marketing you’re doing for your product. customer value).
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Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]
Audiense
MAY 31, 2018
This week we publish the last post in this series about insights activation. The insights obtained about these users can not only be used as content for any post-campaign analysis report, but they can also lay the foundation for follow-up campaigns on key segments. Were other segments of interest discovered which could be targeted?
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[Agency Guide] How to create smarter campaigns using social data
Audiense
MAY 23, 2018
Through this guide you will learn the fundamentals of extracting consumer insights from leading industry professionals, saving you time and money whilst facilitating smarter decision making. The post [Agency Guide] How to create smarter campaigns using social data appeared first on Audiense.
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Increase your ROI: Let the data do the work
Audiense
FEBRUARY 15, 2018
Such methods of insights gathering ultimately slowed down the decision-making process and ate through team budgets relatively quickly. Social data has become easily accessible via a variety of social networks, waiting to be extracted, and gathered in hope to provide valuable consumer insights. The ROI of doing nothing.
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023
Keyhole.co
NOVEMBER 6, 2022
That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. What you need is a resource that provides you with quality insights about each tool. That is, checking how your brand and/or product stacks up against industry rivals. Then Keyhole might be exactly what you need.
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[Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram
Audiense
MAY 17, 2016
To execute the campaign, Truffle Social used Audiense to not only find the key bloggers and influencers who would encourage users to paint their nails in all kinds of quirky ways, but also send out teaser messages to get Models Own’s audience excited and proactively engaged. Audiense: What was the overview of the Models Own campaign?
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84 [Interview] How Microsoft Uses Social Analytics, And How You Can Too
Audiense
JULY 5, 2016
In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. It sounds simple, but that’s how I started specialising in this area.
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112 ICYMI: 11 Of The Best Insights From #SMWLDN 2016
Audiense
SEPTEMBER 23, 2016
Audiense was on hand to find some of the key points that need to be implemented into your marketing strategy and commercial thinking right away. No business has ever survived by ignoring what their audience thought of their product. Ideas come from social listening, competitive intelligence, and consumer insights.
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[Product Update] What we have been up to recently
Audiense
JULY 21, 2022
Here is our Spring/Summer 2022 product update collection of: ?? Behind the scenes & Beta These updates are a mix of ones you might not have noticed but improve our data accuracy, as well as updates that are intended specifically to benefit yourself and your use of Audiense. ?? Get the insights that you want, faster, via.
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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
Audiense
MAY 16, 2016
Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out? Anybody in the world can go online and get an image of a Porsche 911, but we can give them insights into our incredible history and introduce them to some of the talented people we’re involved with. and China, covering all major social media channels.
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[PRODUCT UPDATE] New areas & panels in the improved Content tab
Audiense
SEPTEMBER 21, 2021
In Audiense, when we make updates to the platform, they might often be small-looking ones that pack a large impact, but today we’re celebrating the launch of something bigger: our new Content tab , and with it, a lot of new additions, each with great insights and actionability.
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The Top 25 Social Media Monitoring Tools [Updated for 2021]
Keyhole.co
NOVEMBER 19, 2020
That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. What you need is a resource that provides you with quality insights about each tool. Audiense 24. Pros: Integrated access to social media insights. Mention 12. NetBase 13. SharedCount 15. Social Mention 16.
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24 Tools Every Social Media Manager Should Use
Visually SM
JULY 27, 2020
It is possible to raise interest in products, generate interaction, and even work on customer service. Audiense provides insights into your analytics, suggestions for targeting and engagement, and helps keep tabs on your key influencers and competitors. Automation is fundamental in this work, making these tools a must.
The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy
Hootsuite
JANUARY 24, 2022
Twitonomy gives insights into anyone’s tweets, retweets, replies, and mentions. will let you scan it for insights. Build segmented audiences based on demographics, personality, interests, and values with Audiense. You can get Audiense for free in our App Directory. Hootsuite Insights. Mentionmapp. StatSocial.
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8 top business intelligence tools to help you make more informed decisions
Sprout Social
OCTOBER 14, 2021
This speaks to the importance of business intelligence software that not only aligns your company’s key metrics but also translates them into actionable insights. Some of the key data points analyzed by such tools include: Financial information (revenue, quarterly sales, best-selling products). Which campaigns are lagging behind?
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The Top 25 Social Media Analytics Tools [Updated for 2021]
Keyhole.co
NOVEMBER 4, 2020
You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Audiense 21. A single customer can make a review on your product that impacts several other customers. TapInfluence 9. NetBase 11.
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Top 25 [Free + Paid] Social Media Analytics Tools in 2022
Keyhole.co
FEBRUARY 13, 2022
You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. The right tool should give you the insights you need to reach your marketing goals. But social media is a data beast! Viralwoot.
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52 The digital marketing trends & ideas to take into 2017, and beyond
Audiense
DECEMBER 19, 2016
To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Insights-driven business are scheduled to grow by an astonishing $1.2 Artificial intelligence for insights is real. Ben Donkor , social data analyst, Microsoft.
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