Waxing UnLyrical

AUGUST 1, 2012

The points he tweeted back basically amounted to just one: social media cannot be used to sell anything, so why deceive people with tips to help them do that? I’m not a social media evangelist, and I’m very cautious about how I engage in this space. Thank you again, Michelle. Did it work?

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Social Media Flickr Twitter Engagement 242

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JULY 28, 2011

Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners.

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Social Media Foursquare Communities Flickr 216

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JULY 31, 2012

Would you agree that social media is faster than seismic waves? To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers.

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Social Media Press Release Flickr Fashion 202

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JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. How Nissan Micra Rode the Social Media Bandwagon.

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Social Media Campaign Flickr Buy 227

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JULY 26, 2011

And everyone’s ekually krazy about social media measurement. Re: the recent Klout/ FourSquare integration, Megan said if you do integrate and are influential on “that&# platform (I assume FourSquare), you’ll see a difference. – will be joining the chat to talk about social media analytics.

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Klout Social Media Foursquare Metrics 194

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SEPTEMBER 19, 2012

As the name goes, WE is actively helping a global movement of people and organizations working toward social justice, indigenous rights, and environmental stewardship to connect, collaborate, share knowledge, and build alliances. The Wiser community has been using online as well as offline platforms incredibly well.

Social Media 209

Social Media Collaboration Meeting Communities 209

Waxing UnLyrical

JUNE 15, 2012

A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. Using Social Media to Make People Feel Special.

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Social Media Blogosphere Comments Blogger 222

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. This can be a useful platform to engage audiences and answer questions for a virtual chat session.

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Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Social Media Class Conference Research 100

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

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Social Media Postrank Flickr Class 195

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OCTOBER 15, 2023

And then, this morning, I got a notification from FB thanking me for confirming my ID… and I was able to get back on the platform. Probably because I’m being me and, you know, how terrible that I’m actually posting and engaging with folk on my own social media profile. It went through!

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JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. On the media side of things.

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Twitter Press Release Social Media Industry 222

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FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 . Global reach means global tweets.

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Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

AUGUST 8, 2019

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. Guest post by Kristen Smith. Conclusion. Image via Pexels.

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SEO Instagram Exercises Small Business 169

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DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media. You need to find your audiences and influencers and on which platforms they publish.

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Strategy Analysis Collaboration Small Business 220

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JUNE 22, 2016

A huge challenge to integrated communications is to maintain a consistent message across multiple platforms. Yet with social media platforms, oftentimes messaging is controlled by the user. No offense to other social sites , but Facebook is the big deal in social platforms. Facebook Instant Articles.

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Content Apple Drupal WordPress 128

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JANUARY 8, 2013

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, even employers are making a move to connect with their younger workers through the platform.

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Yammer Facebook Travel Engagement 262

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FEBRUARY 26, 2014

As a Millennial in the workforce, I’m probably not alone in hoping that many other IT/Non-IT companies will soon follow suit, and start to look for – and hopefully, find – new talent through social media platforms. But… how authentic is social media recruitment? reading and traveling.

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Campaign Authentication Twitter Travel 229

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DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

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Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. Feature #6: Social Media. Feature #2: Email marketing. Feature #4: Contact management.

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Features Marketing Statistics Template 169

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JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Promote Social Media to the Integrated Communications Bullpen. yellow brick road. ” 4.

SMS 105

SMS Retail Banking ROI 105

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JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo.

Influencer 211

Influencer Engagement Fashion Retail 211

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JANUARY 22, 2014

Like most platforms, it has taken time for services like Vine to find their groove. He does social media management for KimberMedia and teaches for @bgckids. Guest Posts Marketing Matt LaCasse Social Media BatDad Digital Marketing instagram video Jake Tapper Microvideo vine' He also blogs.

Instagram 212

Instagram Flickr Video Social Media Management 212

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MARCH 3, 2014

Why: Social media has given companies the ability to become more personable through online interaction. Why: In this oldie but goodie from the WUL vault, Shakirah Dawud shares how being personable on social media can lead to strong business relationships. 4 Principles of Successful Social Media.

Consultant 200

Consultant Flickr Resources Communities 200

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DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

OCTOBER 2, 2012

Startup Weekend has been bringing together people from across the country on a common platform to present their ideas. So not only does Startup Weekend provides a platform where your ideas are heard, but it also supports entrepreneurs financially. 54 hours and you get to launch a startup … Phew!

Social Entrepreneurship 253

Social Entrepreneurship Startup Eventful Mobile 253

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FEBRUARY 14, 2012

Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today.

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Airlines Flickr Social Media YouTube 246

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NOVEMBER 30, 2018

Social Media Engagement. This includes several metrics specific to your measure the performance of your social media content marketing. Social media engagement can be measured by the number of likes, comments, shares, and mentions that your content generates. Conclusion.

Metrics 191

Metrics Content Marketing ROI 191

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SEPTEMBER 13, 2013

Utilize Social Media. Twitter is a great platform to find and connect with gatekeepers. Blogging Business Career Communication Community Building Guest Posts Networking Social Media Twitter 12 Palms Recovery Center alltop.com blogging build a network Followerwonk pitching Public Relations technorati Twellow'

Blogger 263

Blogger Strategy Technorati Community building 263

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APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. So CMOs globally (and in India) are taking flash mobs to social platforms to give them a new lease of life.

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Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Data 230

Data Sysomos Sentiment Analytics 230

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APRIL 29, 2013

” The good old press release for example; it’s still around, but now we have social media releases. And as for media relations, it’s still alive and kicking, but the definition of “media” has changed tremendously. I’m glad that line of thinking has changed! The newsroom?

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Press Release Research Consultant Flickr 206

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APRIL 22, 2013

Especially in the last few weeks I’ve seen a lot of vituperation online about how digital platforms and social networks, with Twitter being called out frequently, should and shouldn’t be used. Personal Shonali Burke Social Media #boston 4-19-13 friday april 19 life goes on' Random thought: this is huge.

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Consultant Social Networking News Examples 198

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JANUARY 26, 2015

How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. .” 30+ Social Media Predictions for 2015. Why: In this post for Social Media Today , Carlos Gil shares the thoughts of over 30+ social media influencers on what they view as forthcoming in the year ahead.

Trends 100

Trends Marketing Consultant Sample 100

Waxing UnLyrical

MAY 7, 2012

Nonprofits are constantly trying to develop dynamic ways to engage their supporters and, more and more, are leveraging social media as the quick-and-easy way to issue a call-to-action and get an immediate response. A believer in the power of social media to produce change, she helps nonprofits do the important good works they do.

Loyalty 211

Loyalty Communities Eventful Social Media 211

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DECEMBER 2, 2015

Through social media? social media platforms, forums) with whom you’ll share the content. You can also use social media to share interesting and positive comments, and create a buzz that helps to strengthen relationships with your audience. Where are you going to share this content?

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Content Influencer Forums Analysis 100