Waxing UnLyrical

FEBRUARY 15, 2013

Keeping the above statistics in mind, there is a need for brands to tap into online resources and engage consumers more through social media platforms such as Twitter. While there is a need to engage consumers through online platforms, it is equally important for brands to respond to the customers as well in real-time.

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Waxing UnLyrical

MAY 7, 2017

” There is a lot of new stuff going on, new apps, new networks, new platforms … the overwhelm is real! But you DON’T have to be on EVERY new platform the minute it shows up. . “There’s something new every few months and it’s too much to keep on top of.”

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Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

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Waxing UnLyrical

SEPTEMBER 17, 2023

I’m unable to connect with my friends and family on the platform and, while I’m far less active than I used to be, it hurts that this is not my choice. So, I’m basically a Facebook pariah.

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Waxing UnLyrical

OCTOBER 25, 2012

I mean, I wasn’t sure where international attorneys were online, if they were even active, what platforms they might be using, or what country-specific channels might be most active. We all know that social media platforms are used for different purposes: MySpace (did you see how it’s been revamped?) Flying blind. Intimidating?

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Waxing UnLyrical

DECEMBER 21, 2018

You need to find your audiences and influencers and on which platforms they publish. Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media. There are many your team can use to streamline this research. You also need to find keywords.

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Waxing UnLyrical

JUNE 20, 2016

Why: “Your brand’s messaging won’t reach your target audience if you’re using the wrong platforms. Research your audiences to decide which platforms to use and how to include them in your social strategy,” says Katie Gaab. Are there any tools or platforms that have made this easier?

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Waxing UnLyrical

DECEMBER 6, 2013

However, you might be surprised at which platforms make a difference. For the last couple of months, I was basically off Twitter, which I always thought was Klout’s platform du jour. Because you realize that it’s important to post consistently , even if what you post is possibly mostly crap.

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Waxing UnLyrical

APRIL 22, 2013

Especially in the last few weeks I’ve seen a lot of vituperation online about how digital platforms and social networks, with Twitter being called out frequently, should and shouldn’t be used. Random thought: life goes on , even when we are in the middle of disaster and tragedy. Random thought: this is huge.

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JUNE 18, 2014

Below are three storylines that we as a fundraising platform see quite often. He is currently the marketing manager of CauseVox , a fundraising & crowd funding platform for nonprofits and social good causes. Overcoming the monster. So what’s stopping you from using them to raise money and awareness?

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Waxing UnLyrical

JUNE 4, 2019

Anthony Calderon , is Founder & CEO of SuiteBreak.com , a wellness platform that helps companies promote the health and wellness benefits of an annual vacation. You need a cross-platform, device-agnostic approach that puts the customer – not your app or website – at the center of things. measurePR. —

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Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Just because Facebook is an online social platform doesn’t mean everything that you feature has to relate to the web. Image: goiabarea via Flickr, CC 2.0.

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Waxing UnLyrical

MARCH 11, 2016

If you missed the chat or want to dig deeper into the insights provided check out the #measurePR transcript for March 10 , courtesy of our friends at Zoomph (I’m very grateful to have access to their super platform gratis). and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform.

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Waxing UnLyrical

NOVEMBER 14, 2014

There are several platforms that want you to produce long-form content on their sites. Second, if you want to maintain ownership of your content, then the safest thing to do is to publish that content on a platform you own. ” You’re reading this blog on a business website, so you already know what my answer is.

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Waxing UnLyrical

OCTOBER 28, 2016

A3 Content should be multi-purpose, easily chunked for delivery across platforms. A3) cont… Create the content that works for your desired platform. On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying.

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Waxing UnLyrical

JULY 31, 2012

Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers. Through such platforms we are able to connect with our near and dear ones in real-time, and help in some way during calamities like earthquake, floods, fires, etc. That said, is social media all that bad?

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Waxing UnLyrical

APRIL 29, 2013

As I said in my post, With the advent of social media and digital platforms, I’ve seen far too many practitioners—and, frankly, companies too, some of them quite large ones—get extremely excited over the SNTs (shiny new toys).

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Waxing UnLyrical

OCTOBER 2, 2012

Startup Weekend has been bringing together people from across the country on a common platform to present their ideas. So not only does Startup Weekend provides a platform where your ideas are heard, but it also supports entrepreneurs financially. 54 hours and you get to launch a startup … Phew!

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Waxing UnLyrical

JANUARY 29, 2019

With respect to marketing automation, A/B testing is crucial not only to creating an effective online platform but also in keeping it fresh, vibrant and engaging. Companies must ensure that their customers are engaged with the organization through all their touchpoints and have seamless access to their online platforms.

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Waxing UnLyrical

AUGUST 8, 2019

However, it all too well established that unless the Instagram account is properly optimized, it would not convert visitors to followers who will become brand loyalists and visit the website or the e-commerce platform to make transactions.

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Waxing UnLyrical

FEBRUARY 26, 2014

As a Millennial in the workforce, I’m probably not alone in hoping that many other IT/Non-IT companies will soon follow suit, and start to look for – and hopefully, find – new talent through social media platforms. But… how authentic is social media recruitment?

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Waxing UnLyrical

DECEMBER 21, 2010

It really is a conversation platform. As much as I love Twitter, and have come to enjoy Facebook more recently, each of these platforms has its limits. It syncs with several platforms. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog.

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Waxing UnLyrical

JUNE 10, 2016

. “Doing” Snapchat or any other platform. We have some really fun platforms and tactics around, and we should absolutely learn how to use them. We have some really fun platforms and tactics around, and we should absolutely learn how to use them. and VR coming – absolutely.

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Waxing UnLyrical

MAY 2, 2019

Geben Communication is a platform to do good. Guest Post by Heather Whaling. The more we give, the more we grow. And, the more we grow, the more we give. We want to do work that matters with people we like. We want to be impactful. And that is why we partnered with the Harmony Project.

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Waxing UnLyrical

SEPTEMBER 19, 2012

WiserEarth (which runs the Wiser platform) is a tax-exempt not-for-profit organization, under section 501(c)(3) of the United States Internal Revenue Code. The Wiser community has been using online as well as offline platforms incredibly well.

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Waxing UnLyrical

MARCH 24, 2017

“I’ve been a user of the Cision media database for a very long time, and not much has changed in that platform.” As my friend Jodi Echakowitz said, “If Cision going public means that it will have the funding to drive some innovation in our industry, then [this is] a great thing. My colleague Andy Russell agrees.

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JANUARY 11, 2019

Brandon Andersen is Chief Strategist at Ceralytics , a content intelligence platform. This will give you the strategic differentiation you need to win new clients, and retain old clients, which are worth their weight in gold. Image: burak kostak via Pexels.

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Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

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Waxing UnLyrical

APRIL 25, 2012

But while the Bull has managed to energize many with free flowing cans at various offices, it hasn’t managed to capture the same energy on social platforms. And this is where platforms like Twitter/Facebook/YouTube come into play. Without a doubt, Red Bull did a fantastic job of offline PR for its brand.

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Energy YouTube Travel Campaign 160

Waxing UnLyrical

DECEMBER 12, 2014

I’ve been getting to know my friends at AirPR this past year, and I love how they describe themselves: a technology platform to increase PR performance. … and I love how technology is allowing us to practice in more dynamic and interactive ways than ever before.

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Consultant Resources Industry Metrics 221

Waxing UnLyrical

MARCH 3, 2014

Kenna Griffin provides an analogy for your behavior in social media platforms. Martina McGowan shows you how to be your own BFF. 4 Principles of Successful Social Media. Why: You wouldn’t invite a potential business partner to dinner only to ignore them, would you? Please share in the comments below.

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Consultant Flickr Resources Communities 200

Waxing UnLyrical

MARCH 6, 2012

We met on someone’s blog, followed each other “home,” and now see each other on social platforms pretty much daily. Being social on social media provides you the freedom to choose what level of “social” you want to give to each of the thousands of people you run into on any platform.

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Waxing UnLyrical

MAY 28, 2014

We also discussed measurement platforms, which always leads to an interesting discussion. #measurepr Q2 @donbart & I launched it at last year’s summit. This year we are developing it further providing a user guide #measurepr.

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Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform.

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Waxing UnLyrical

AUGUST 5, 2013

Why: Twitter is a great platform to communicate and engage people in real-time. Why: A blog is a great way to engage potential and existing clients while building a solid online presence. Ken Mueller shares some tips on making your blogging more manageable. Research reveals 5 secrets for getting more followers.

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Waxing UnLyrical

JULY 10, 2012

Earlier in the interview, when asked about BET’s role, she said (I quote again): “BET’s been around for 32 years, and our role today is the same as it’s always been, is to provide a platform for African American programming and news and information for our audience. ” To me, these two answers seem contradictory.

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Waxing UnLyrical

FEBRUARY 14, 2012

Now that we live in a social world, it’s tough to imagine the days when businesses didn’t get back to us on Twitter, or Facebook, or another social platform. True, there are still many of “those” businesses around, but they’re certainly getting fewer and farther between (at least, I think so).

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Airlines Flickr Social Media YouTube 246