Techipedia: Tamar Weinberg

DECEMBER 18, 2012

It’s not rocket science – response rates and budget optimization are the crux of a successful advertising strategy. You need to analyze the leads generated by your advertising – or any communications to customers – so you can re-align your marketing strategy and spend your budgets more wisely.

Conversation 149

Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Samir’s Little Known Social Media Secret : One of the best kept secrets in social media is the fact that not all success is organic – it doesn’t always need to happen on its own. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web. Adam Singer.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

If the response is a blank stare or some rambling, semi-coherent, jargon-laden ad-lib, it is a telltale sign that they have no systematic approach to strategy or execution. There are other SEOs staffed to handle large organizations with mid six-figure SEO budgets and tremendously complex needs.

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

AUGUST 5, 2014

I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service. While I’ve been relatively silent, 2014 has been a really fun year. In fact, I’m still hunting for the thing that marries all of those passions.

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Module How To Project Buy 205

Techipedia: Tamar Weinberg

MARCH 27, 2012

Lisa Kalner Williams is the founder of Sierra Tierra Marketing , a social media marketing company that provides social analysis, strategy, and instruction to businesses and non-profit organizations. With these tips in mind, how might you plan to show more gratitude to your fans and followers?

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Has the agency produced documented results for similar organizations? Some agencies are pure technicians: all tactics and no strategy. If the agency is vague about how communication will be handled, it’s a red flag. Provides relevant case studies. Willing to start with a trial project. Is the agency open to crawling before it walks?

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. It is similar to the education I hear going on about length of time to get results via organic SEO. Worse, many don’t really understand what to do once they start.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Seth Godin): Seth Godin suggests ideas that will make social media slowly work for you as an organization. A Corporate Guide for Social Media (Forbes): Forbes actually gets it when it comes to social media strategy in the workplace. Mike saves the day by straightening them out. Is it Too Late to Catch Up? What can you do today?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

APRIL 3, 2012

Profit – Although this is tied to the internal profit made by a company, in TBL terms, true profit is the economic value created by the organization after deducting the cost of all inputs, including the cost of the capital tied up. It is the real economic impact the organization has on its economic environment.

Social Media 150

Social Media Energy Cost Communities 150

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

Tell a Story : The stories surrounding your company or organization are the only things that differentiate you from your competitors. It’s probably fair to say that you try to keep a fairly subdued, professional tone in your marketing strategy. It is extremely important that you give your consumers the chance to tell your story.

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

JULY 29, 2010

Very grateful to have wonderful people to work with – an animal advocacy organization. Friends and people I don’t even know think that it’s absolutely fine to ask you how to achieve a better profile or ‘some PR strategy’ like this are the equivalent to free samples. Free is also a choice.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JUNE 3, 2010

With social media, if you’re not there to listen, you might miss opportunities to put misconceptions about your brand or organization into context. I am just working on a social media strategy for my thesis in a German company. Love the article and will link to it from my blog. Surely, I’ll have to convince a lot of people.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. As such, it would be foolish not to embrace them.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

Signal customer Smart Chicken, maker of organic chicken products, recently decided to reinvest in QR codes after a successful test-run. Don’t slap a QR code on something just for the curb appeal or giveaway a coupon without some semblance of a strategy. They’re not alone in this field. Keep things simple and remember the end goal.

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s say you did something along the lines of what I do — social media consulting and strategy. Great post here, as usual, you have the pulse of this, as many organizations are trying to decide what to do and not do. Definitely going to have our new Social Media Intern read this over before revamping our Facebook strategy.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 17, 2010

That’s how you use your co-worker’s use of the web to further the company’s marketing strategy! So try and come up with strategies with your webmaster that will lead to an easier measurement. Maybe they don’t care. Networking, selling, brand cohesion are all ingredients in the daily chores.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 5, 2009

27 Website Promotion Sources that Have Nothing to do With Google or SEO (eMoms at Home): In other words, Wendy Piersall explains that your online marketing strategy is all about internet marketing and a whole lot of social media. 17 Guerrilla Marketing Ideas for Your Website (DailyBits): What’s your marketing strategy?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2012

12 Popular Keyword Organization Tips and Tools : This post contains a list of tools that help organize some unruly keyword lists and includes tools like Ad Group Filter, RKG Duck, Wordstream Keyword Grouper, Spyfu Keyword Groupie (obviously using a different “keyword group” name not to infringe on any copyrights or trademarks!)

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JULY 8, 2008

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. They usually work 70 hour weeks and need to be extremely flexible.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social media needs to be coupled with a creative strategy for maximum effectiveness, especially as everyone and their mothers join these sites and services to market themselves, their services, or their products. We did a six hour training on strategies for social media for $97 and several people said “too expensive.&#

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JUNE 11, 2015

Trello is simply a user friendly collaborative team task organizer. I have also used it to create a content strategy and to manage advertising relationships with the rest of my team. In my eyes, using both together, I find Trello far more user friendly, both from a usability and interface standpoint. the tweet URL).

Products 100

Products Tools SMS URL 100

Techipedia: Tamar Weinberg

MARCH 10, 2010

Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. And it takes time.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

This strategy of trying multiple accounts won’t work for everyone. Let new prospects find you organically based on your messages and reap the rewards. At the end you mention how you should try and grow the secondary account more organically. Sometimes it’s most effective to venture outside your cocoon.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Web Development and Website Strategy. SEO: Strategy. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

If you had any doubt, just go on over to their stats page and see for yourself why it is something you want as part of your marketing strategy. This number should be no surprise — when people “fan&# your Page, their friends see it, and your brand spreads organically.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Neighbor typically refers to those living nearby but may also be affiliated through religious organizations. With regards to Search Conference, I refer to Search Marketing Expo, PubCon, and Search Engine Strategies, but I also met a few people at Affiliate Summit.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. If an organic story pitch is not of interest to you, that’s fine.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JUNE 13, 2012

First, Google is becoming noticeably more transparent in making its algorithm and strategy. Second, Google is hiding organic search data for users who are logged into Google. My interpretation: these moves lessen the appetite for organic search and increase the appetite for paid search. Telegraphed Punches and Missing Metrics.

SEO 228

SEO Paid Search Metrics Google 228

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Here’s how this works : In the Internet Marketing Best Posts “series,&# I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Laura Callow tells you why.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

JULY 7, 2010

Sadly, that same strategy was passed onto the client’s Twitter feed as well; with the exception of a single @ in a full month (that was a response to a question), the entire Twitter account was fully automated. Even though some of us are busy helping clients, we should still find time to nurture our own account and grow it organically.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

MARCH 24, 2010

Danny is currently Chief Content Officer of Third Door Media which operates the Sphinn social news site and organizes the popular Search Marketing Expo conference series. B2B Lead Generation Strategies September 13, 2010 at 2:06 pm { 155 comments… read them below or add one } Tim Ho March 24, 2010 at 10:20 am Very valuable article!

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

APRIL 1, 2010

The second step is to organize the most important articles that you review in Google Reader, using Delicious.com. Don’t join every social network You might hear from people that you need to be everywhere, and I’m sorry to say that it’s not a good strategy. You won’t be able to scale your brand on fifty social networks.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

And well, they say that social media is the new link exchange, so instead of asking for an old-fashioned link (which might have worked in 2002), consider using a more viable strategy for this modern time period. I volunteer at Free Geek, an organization the recycles computers in Portland. So comes to my question for you.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You need to determine what kind of strategy you’ll implement. If we’re considering link building, a more general search engine marketing strategy, we might as well combine SEO and social, since that’s a way to get killer results. This isn’t about social media as a SEM strategy. You need clients.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

APRIL 28, 2010

Unless top-down social business strategy totally stinks, yes. Maybe its too much to expect it to shift its strategy, especially when focusing on consumers has been so successful. Will this mean that they’ll have to spend $5k/year to reach their Facebook Fans? Will they drive $50-500k in business from that investment?

Facebook 277

Facebook Issues MySpace Privacy 277