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What Type Of Advertising Has The Most Influence?

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MediaPost ran a news item today titled, TV Advertising Most Influential , that would make any Digital Marketing professional raise an eyebrow (or two). That's a pretty powerful testament to the strength of television advertising. Which type of advertising has the most impact on buying decision? You would be wrong. 61% of U.S.

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Why digital literacy matters for marketers

Sprout Social

Digital literacy, also known as media literacy, isn’t a new concept. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. The discussion around it has increased steadily for decades.

Marketing 142
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Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Buffer Social

According to the Harvard Business Review, customers are three times more likely to buy from your brand if they form an emotional connection to it. As the admin and group owner, you can model these types of interaction to fellow members. This is where Facebook Groups come into the picture.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

An in-depth review of a product Did the latest iPhone just drop? Take the time to film an in-depth review of the product. For your less savvy viewers, create a tutorial to explain how they can use the piece of technology or software you’re reviewing. Compare different types of technology products iPhone vs. Android.

YouTube 103
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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Which media sources are relevant to your goals?

B2B 225
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5 Strategies for Success with Real Time Marketing

Oktopost

As news cycles become shorter and shorter staying relative becomes harder and harder. In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Staying relative has always been a challenge for marketers.

Strategy 125
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The Easiest Way To Navigate This Media Minefield

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Who do you trust for your news and media? Which way does their news slant? Do you really know what "fake news" is (and, if you're not sure, please read: Words Matter. Or The Problem With Fake News )? What types of advertisers do they have? We are all becoming more biased because of the news filters that exist.

News 40