Remove topic extremism
article thumbnail

Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Three digit URLs are not required if you submit an XML news sitemap.

News 158
article thumbnail

Influencers Behaving Badly: What’s a Brand to Do?

Ignite Social Media

These are extreme examples, of course, but even minor indiscretions can be difficult to manage. Figure out how they interact with their audience, what topics and messages they send out, and what they represent. Before working with someone, make sure they align with your brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

The almighty algorithm makes it challenging to reach your followers — let alone get in front of new audiences. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

Analysis 186
article thumbnail

Google News Should Integrate Twitter Search

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Google News Should Integrate Twitter Search Written on July 27, 2009 by Justin Levy in google , social media , twitter 3 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

News 113
article thumbnail

How to Run a Quality Social Media Sweepstakes

Ignite Social Media

With an audience made up mostly of parents, this trending topic was the perfect place to naturally incorporate the brand into a relevant conversation. The sweepstakes performed extremely well organically, earning a record-breaking amount of engagement on both Instagram and Facebook and an organic engagement rate of 68%.

article thumbnail

Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

YouTube is known for the sheer number of videos you can find there, on just about any topic you can think of. While this is an extremely large audience, the key for marketers is to understand whether this audience is a good fit for your brand. YouTube is a website and app that allows its users to create, share, and watch videos.

YouTube 204
article thumbnail

How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

They have also learned that some topics – such as what to do if you find a baby bird – come up seasonally. Michael adds these seasonal topics to the content calendar to make it easier to plan for anticipated audience questions and conversations. The IGTV below is a Q&A with a city expert on how hikers should handle extreme heat.