5 Expert Tips for Engaging Your Webinar Audience
Convince & Convert
APRIL 25, 2016
Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar. 1. Many webinar speakers travel often.
The Transistor Radio and the Dawn of Mobile Media
AUGUST 12, 2015
In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g. tied to webinar subject matter. Sales metrics.
Why Your Business Should Go Mobile
FEBRUARY 18, 2013
Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). This year, more people will use their mobile phones to get online, rather than using their PCs (Gartner, 2010). By 2015, there will be more than one mobile device for every person on earth (Cisco, 2011).
How to Build Landing Pages for PR Pros
OCTOBER 7, 2015
Our 100% mobile responsive landing pages also work effortlessly on iPhones, iPads, and Android devices, so you can ensure everyone can navigate through your landing pages. Now that you have gorgeous landing pages where you can set up a webinar, a course, a book sales page, an opt-in page, a content download, or any other call-to-action, you can gather email addresses. Enter LeadPages.
Why Mobile Content Strategy is Important to PR
DECEMBER 24, 2014
Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. How is your brand performing on mobile?
Learn How to Measure What Matters
SEPTEMBER 19, 2012
It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! You’re about to determine whether or not this is a webinar you just can’t miss. know I said to turn off anything with an on/off button, but I’ll allow you to use your computer for this step in the webinar. The Webinar. Strategy. Iteration.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Mobile Marketing Statistics. MindJumpers ). 3.
7 Ways To Mine The Hidden Gold In Your Customer Data
Convince & Convert
APRIL 19, 2014
That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data. Just check out the Interscope Records example in the Webinar. Eureka!
How to Market and Sell to the Modern Buyer
Buzz Marketing for Technology
JULY 17, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. You can also scan the highlights of this webinar on Twitter by reading the Storify below. To get a copy of the slides or to listen to the replay, please click here.
Responsive Design is 2013?s Web Design Trend
MAY 3, 2013
In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. Goodman has found that while desktop placements see an engagement of 1 to 3%, mobile placements see over 3% engagement. If As business are considering how to increase traffic to their sites, social ads and mobile traffic have to be considered.
E-mail Mysteries, Facebook Mobile and Other Quality Content
APRIL 19, 2013
This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. How to Optimize Your Social Content for the Facebook Mobile App. Another question is how to optimize your ads for the mobile interface.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
We’re going to include the one winning trend in our December webinar and you’ll win a free seat or two. Mobile Content. Social Media Twitter 2012 planning consolidation gamification google wallet improved analytics marketing and communication mobile content privacy social televisionThis is not our annual trends blog post. Consolidation. Privacy. Gamification.
The New World of Member Engagement – Webinar Series
OCTOBER 10, 2012
Young Association Professionals , Aggregage , Association Universe and Infinite Conferencing are are excited to bring an amazing series of interactive webinars on how association professionals need to think and act differently to drive member engagement. Generation Y prefers to communicate through mobile or social media and you want to capture them for the future of your association.
Check Out LinkedIn’s Learning Center
AUGUST 23, 2011
There are tips on how to use LinkedIn’s features, including their relatively under-discussed mobile applications. You can find out when the next training webinar is for free and pro accounts to maximize your network. Uncategorized bryan breakenridge inmap Journalists learning center LinkedIn twitter webinarsHave you seen LinkedIn’s Learning Center ?
14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. In this 25 minute podcast you will learn: . Twitter Automation Strategies.
The Old (Evolving) Rules
MAY 2, 2012
Why not go back and look at all of your digital marketing channels (website, mobile environment, search engine optimization, email marketing, social media, affiliate program, web analytics, etc.) Then, do some quick online searches, attend some webinars or local conferences and see if any of your rules have changed, shifted or have been debunked. mobile environment. webinar. Are rules set and permanent? That's obviously not the case - especially when it comes to social media. "You're not telling me what others in my industry have done to be successful?"
The Google+ Project Is Here
JUNE 29, 2011
There are five different projects within the whole: +Circles, +Sparks, +Hangouts, +Mobile, and +Huddle. Mobile. Mobile is a way to share photos and videos, just like you do on Facebook. Join Nate Riggs and the Spin Sucks Pro team on Thursday, July 14, 11 am CDT for a webinar on Blog Style Guidelines: Mastering the Lists. Yes, this is their answer to Facebook. Ai yi yi!
My Big 5 Marketing Predictions for 2014
DECEMBER 16, 2013
I am presenting a free Vocus webinar this Wednesday at 2 p.m. Trend 1: Mobile Begins to Dominate. Google Glass will grab the headlines, but old-fashioned mobile marketing will command the budget. Thanks to responsive and adaptive designs, geofencing, and diverse mobile media properties, businesses can deploy customized campaigns to attract customers on the go. billion).
9 New Social Media Statistics and What They Really Mean
Convince & Convert
MAY 19, 2014
Bricks are more sturdy content initiatives with higher production values such as white papers, webinars, research reports like the one I’ve examined here, and so forth. 43% of marketers have a mobile-optimized blog This is an increase from 28% last year, but is still remarkably low. If the blog is on WordPress, adding a decent mobile optimization plug-in is a minor thing.
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. At the heart of business today is people.
How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections
MAY 9, 2016
Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans. ” Source.
Applied Analytics with Andy Crestodina
OCTOBER 22, 2015
Free webinar time. Typically, a communicator uses only the Audience header to get an overview of stats (though, if you’ve taken my media relations for SEO or media relations for lead generation webinars, you may also look at the other reports to get metrics). Some of them include: Are our visitors using mobile devices? Are mobile visitors less engaged? Great!
What's A QR Code And Is It Contagious? | Small Business Mavericks
Small Business Mavericks
FEBRUARY 27, 2011
If you’ve been sleeping lately and haven’t heard about the new mobile “barcode device called QR Code , then allow me to be the first to give you a heads up. think QR Codes represent the future of online marketing – at least, the future of mobile marketing. About Us What’s a Maverick? Is ‘Like’ The New Share? QR stands for Quick Response.
Marketing Automation, Set It and Forget It
JULY 26, 2012
Marketing automation combines technology, typically hosted, with business processes that score leads based on fixed criteria like title and size of company, as well as dynamic criteria, such as which web pages the person viewed, whether the individual attended a webinar or clicked through to an offer. With the expansion of mobile devices and tablets many people continue to work after they get home or into late hours. You may even be sophisticated enough to break down your list by sales group, product, region, or industry. Marketing automation, what is it? Probably everyone.
What A CMO Wants. What A CMO Needs.
JANUARY 29, 2011
If you want to learn more, Bazaarvoice is also offering up a free webinar on Wednesday, February 2nd, 2011 at 1 pm - 2 pm EST titled, CMOs Share Top Insights On The Bottom Line Of Social. mobile marketing. webinar. bazaarvoice brand chiefmarketingofficer cmo corporateblog directresponse jasonfalls marketing mobilemarketing onlinesocialnetworking socialmarketing socialmedia socialmediaexplorer thecmoclub traditionaladvertising twitter webinarWhat a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being a Chief Marketing Officer is no easy gig.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). similar percentage also use webinars. Mobile email is still more of a consumer thing. 43% of consumer emails are opened on mobile devices, versus 27% of B2B emails. Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B messaging gets personal.
Twitter Webinar Basics Etiquette | Almost Savvy
JANUARY 3, 2009
To that end, I’ll be hosting a webinar on Sunday, January 4, at 4:00 pm (PST) to cover the basics and key ‘how-to’ concepts to get you started. DM (a private direct message) with the link to the webinar. Ordinarily, I charge for webinars as they are designed to deliver immediate value to you in boosting your networking efforts. I am confident that attendees at any of my previous sessions will attest to the fact that they received their money’s worth and then some. just for being on the webinar Reply @JMarieDirect says: January 4, 2009 at 10:38 am Hi!
Ways to Use Google+ Hangouts for Business
JANUARY 19, 2013
While some companies are using Google Plus Hangouts for conducting meetings, here are five additional ways any business can benefit from Hangouts: Use Google Plus Hangouts for Mobile Meetings. Smart phones, tablets, and other new tools such as NFC business cards are changing the way we do business on the move, and Google Plus takes full advantage of the benefits of mobile technology.
The Pillars of Online Marketing Success in 2014 & Beyond
OCTOBER 14, 2014
Develop for Mobile First. Cyber Monday in 2013 saw retail sales via mobile devices hit $400 Million in the US alone. Mobile is booming and adoption is expected to increase until we have phones and tablets coming out of our ears. At least having a mobile responsive website / blog is mandatory and every piece of content created for engaging users should be optimized for mobile.
9 Videos on the Digital Future
APRIL 1, 2013
Given how much of the current web — social and content marketing included — revolves around search, voice search represents a game changer, especially given mobile use with Siri and Google Voice Search. Responsive Design and Experience in the Mobile Era. Updates, emails, webinars, meetings all provide small insights into our customers lives. Happy April Fool’s Day!
Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap
APRIL 28, 2016
Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. love the Adobe events as I get to hang with my kind of people. They’re not just geeks or technologists. iTunes.
Are You Doing Influencer Marketing Right?
DECEMBER 16, 2013
Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence. Go mobile! Here are a few of the key points I took away from it.
4 Nearly Guaranteed 2012 Social Media Predictions
Convince & Convert
DECEMBER 20, 2011
Matt Grant (always gets the short straw and has to moderate my MarketingProfs Webinars ). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). The Year of Mobile – Seriously. Social Media Marketing awareness big data instagram mobile marketing nfc social media predictions social media staffing tout viddyPaul Gillin ( B2B social media guru).
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
After laying the foundation, the book steps through best practices for developing eBooks and webinars; business blogging; marketing through LinkedIn, Twitter and Facebook; making email social; B2B social mobile marketing; and integrating tradeshows with social efforts. ” Improve your webinar presentations with a live audience. Depth of subject matter expertise. Stop now.
Building Your Online Presence Around Mobile Payments
NOVEMBER 17, 2010
AT&T, Verizon, and T-Mobile are joining forces so we no longer have to carry wallets. And then the mobile companies are working together for the customer? Perhaps, though, the one that is going to affect us the most are mobile payments. 15 webinar. How does it affect your web presence? I’m thinking we need to build our online presence around mobile payments.
What Is Happening With Blab?
The Social Media Hat
MAY 21, 2016
They've come to depend on the platform to assist in the creation of webinars, videos, podcasts. Neither the desktop interface nor the mobile interface of Blab will be going away. Right now, if you want a stable platform on which you can host a professional-grade interview or discussion, perhaps even a webinar, it's clear that Hangouts is still the best option. What Is Blab?
88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts
The Realtime Report
MARCH 24, 2014
webinar about the survey results featuring Tonia Ries, editor of The Realtime Report , and Arthur Sweetser, CMO of Evergage , will be held on Tuesday, March 25 at 11:00 a.m. Twitter Users Log In Via Mobile, #RLTM Scoreboard Smartphones Surpass TV in Time Spent with Media Mobile Ad Spending Grows 105% in 2013. Are marketers seeing tangible benefits from realtime marketing?
Healthcare Social Media
JUNE 25, 2014
Here are the slides from a recent webinar I presented for the American Society of Opthalmic Administrators. Webinar: How “Big Data” Can Revolutionize Healthcare. Interested in healthcare and social media? Enjoy. ————— ( photo credit ). Related articles across the web. Consumerisation set to revolutionise healthcare. More like this.
Georgetown Lecture: Social Gets Bigger and Blander
SEPTEMBER 5, 2012
Perhaps the biggest current impact is in the mobile realm. The mobile revolution has forced many interactive designers and social media communicators to adapt in subtle and not so subtle ways. On the mobile phone, we see strong app based social network activity that features photo intense and short text input. usually write out my thoughts before speaking. Fragmentation.
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
But, before we get started, we’re going to let you choose the ninth trend, just like we did last year , for the chance to win two seats to the trends webinar. Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. And mobile can’t live without marketing. Results.
Learn, Grow and Succeed
MARCH 16, 2016
One Saturday afternoon recently my dining room table was filled with laptops, mobiles, pens, paper and a strong pot of coffee, along with an assortment of sandwiches and sweets. I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. Sign up for webinars. Webinars also expose you to influencers. Guest Post by Cynthia Price.
Learning + Technology: The Latest on What Associations Are Doing
DECEMBER 30, 2013
To what extent do social media, mobile, and trends like massive open online courses factor in? Webinars still dominate the landscape, as they have the last two times we ran a similar survey. live) Webinars or Webcasts. percent, were the only other format that came close to Webinars. Download! Anther 10.6 percent said they plan to within the coming 12 months. Only 31.4
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
You can create webinars, embed YouTube videos, and upload your sales and marketing presentations, PDFs, portfolios, and conference presentations. You can see their photos full-screen when they call you, and you can select how you appear on their phones when you call them via the use of a mobile business card. 4. great LinkedIn tools for business. 1. SlideShare. OFunnel. SyncME.