5 Expert Tips for Engaging Your Webinar Audience
Convince & Convert
APRIL 25, 2016
Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar. 1. Many webinar speakers travel often.
The Transistor Radio and the Dawn of Mobile Media
AUGUST 12, 2015
In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g. tied to webinar subject matter. Sales metrics.
3 Use Cases for Chatbots: Webinar Recap
Ignite Social Media
AUGUST 3, 2016
So you missed our chatbot webinar? Chatbots are being designed to improve the efficiency of shopping using your mobile device. Check out the full webinar here. The post 3 Use Cases for Chatbots: Webinar Recap appeared first on Ignite Social Media - The original social media agency. Don’t worry! Easy Ordering. Customer Service. News/Entertainment.
How I’m Promoting My Webinar Series with Facebook Ads
AUGUST 26, 2016
In June, I started a free webinar series for beginner , intermediate and advanced advertisers. Until the kinks are worked out of my process, I’ve focused only on remarketing to the groups who sign up for these webinars. As it currently stands, I conduct all three free webinars (always live, but the content changes very little) on the final Monday of each month. Your Turn.
Why Your Business Should Go Mobile
FEBRUARY 18, 2013
Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). This year, more people will use their mobile phones to get online, rather than using their PCs (Gartner, 2010). By 2015, there will be more than one mobile device for every person on earth (Cisco, 2011).
Facebook Adds 2 Global Ad-Targeting Features
SEPTEMBER 8, 2016
Facebook also announced that advertisers with the objectives of websites conversions or mobile application installs can now use its extended location targeting capabilities by selection regions or trade zones, and the social network will deliver ads to those regions and optimize delivery to countries with the greatest returns. Finally, the social network introduced resources for advertisers looking to expand their global targeting: international marketing webinars and a handbook with information on targeting the right users in new countries. Image courtesy of Shutterstock.
[Webinar Replay] Content for Real Estate: Build Your Brand, Your Audience and Your Business
DECEMBER 1, 2016
In this special webinar hosted in partnership with Adwerx we covered keys for a successful content strategy for real estate including: Why your real estate business needs a content marketing strategy. Be sure to check out Adwerx.com/KatieLance for more information on advertising your brand across the web, Facebook and mobile apps. Search engine optimization (SEO) basics.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Mobile Marketing Statistics. MindJumpers ). 3.
The 3 Most-Asked Questions at Our Social Attribution Webinar
OCTOBER 5, 2016
We just wrapped up our Social Attribution: What It Is and Where to Begin webinar. The webinar covered the basic definitions around this topic, including various common attribution models and a conversation about how social attribution differs from other types of digital attribution. Did you tune into the webinar? How Do I Determine the Value of an Impression?
7 Ways To Mine The Hidden Gold In Your Customer Data
Convince & Convert
APRIL 19, 2014
That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data. Just check out the Interscope Records example in the Webinar. Eureka!
How to Market and Sell to the Modern Buyer
Buzz Marketing for Technology
JULY 17, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. You can also scan the highlights of this webinar on Twitter by reading the Storify below. To get a copy of the slides or to listen to the replay, please click here.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
We’re going to include the one winning trend in our December webinar and you’ll win a free seat or two. Mobile Content. Social Media Twitter 2012 planning consolidation gamification google wallet improved analytics marketing and communication mobile content privacy social televisionThis is not our annual trends blog post. Consolidation. Privacy. Gamification.
Responsive Design is 2013?s Web Design Trend
MAY 3, 2013
In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. Goodman has found that while desktop placements see an engagement of 1 to 3%, mobile placements see over 3% engagement. If As business are considering how to increase traffic to their sites, social ads and mobile traffic have to be considered.
E-mail Mysteries, Facebook Mobile and Other Quality Content
APRIL 19, 2013
This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. How to Optimize Your Social Content for the Facebook Mobile App. Another question is how to optimize your ads for the mobile interface.
7 Top Personal Branding Goals To Develop Your Social Brand Strategy
NOVEMBER 29, 2016
Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? They aren’t thinking “should I do business with this person or brand.” If not, you should. Know Your Audience!
Check Out LinkedIn’s Learning Center
AUGUST 23, 2011
There are tips on how to use LinkedIn’s features, including their relatively under-discussed mobile applications. You can find out when the next training webinar is for free and pro accounts to maximize your network. Uncategorized bryan breakenridge inmap Journalists learning center LinkedIn twitter webinarsHave you seen LinkedIn’s Learning Center ?
The New World of Member Engagement – Webinar Series
OCTOBER 10, 2012
Young Association Professionals , Aggregage , Association Universe and Infinite Conferencing are are excited to bring an amazing series of interactive webinars on how association professionals need to think and act differently to drive member engagement. Generation Y prefers to communicate through mobile or social media and you want to capture them for the future of your association.
The Old (Evolving) Rules
MAY 2, 2012
Why not go back and look at all of your digital marketing channels (website, mobile environment, search engine optimization, email marketing, social media, affiliate program, web analytics, etc.) Then, do some quick online searches, attend some webinars or local conferences and see if any of your rules have changed, shifted or have been debunked. mobile environment. webinar. Are rules set and permanent? That's obviously not the case - especially when it comes to social media. "You're not telling me what others in my industry have done to be successful?"
You’re Too Old for Facebook’s New App | Social You Should Know
Ignite Social Media
AUGUST 29, 2016
In addition to easily taking your photos and making them ads, you can now add text and music, create an ad on mobile and even use images from Facebook’s stock library to supplement your own. And finally, if you’re struggling trying to figure out how to staff for social media internally, have we got a webinar for you. Lifestage is Facebook’s New High School Only App. Will it take off?
My Big 5 Marketing Predictions for 2014
DECEMBER 16, 2013
I am presenting a free Vocus webinar this Wednesday at 2 p.m. Trend 1: Mobile Begins to Dominate. Google Glass will grab the headlines, but old-fashioned mobile marketing will command the budget. Thanks to responsive and adaptive designs, geofencing, and diverse mobile media properties, businesses can deploy customized campaigns to attract customers on the go. billion).
9 New Social Media Statistics and What They Really Mean
Convince & Convert
MAY 19, 2014
Bricks are more sturdy content initiatives with higher production values such as white papers, webinars, research reports like the one I’ve examined here, and so forth. 43% of marketers have a mobile-optimized blog This is an increase from 28% last year, but is still remarkably low. If the blog is on WordPress, adding a decent mobile optimization plug-in is a minor thing.
The Google+ Project Is Here
JUNE 29, 2011
There are five different projects within the whole: +Circles, +Sparks, +Hangouts, +Mobile, and +Huddle. Mobile. Mobile is a way to share photos and videos, just like you do on Facebook. Join Nate Riggs and the Spin Sucks Pro team on Thursday, July 14, 11 am CDT for a webinar on Blog Style Guidelines: Mastering the Lists. Yes, this is their answer to Facebook. Ai yi yi!
14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. In this 25 minute podcast you will learn: . Twitter Automation Strategies.
What's A QR Code And Is It Contagious? | Small Business Mavericks
Small Business Mavericks
FEBRUARY 27, 2011
If you’ve been sleeping lately and haven’t heard about the new mobile “barcode device called QR Code , then allow me to be the first to give you a heads up. think QR Codes represent the future of online marketing – at least, the future of mobile marketing. About Us What’s a Maverick? Is ‘Like’ The New Share? QR stands for Quick Response.
[Webinar Replay] Recruiting and Retaining Using Social Media
SEPTEMBER 9, 2016
In this brand-new webinar co-hosted with Adwerx we cover: * How to intentionally use Facebook to connect with your top recruits and keep in touch with your agents. * How you can use Instagram and Snapchat to reach the next generation of agents in your area. To get started with Adwerx to advertise your brand across the web, Facebook and mobile apps visit Adwerx.com/KatieLance.
Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap
APRIL 28, 2016
Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. love the Adobe events as I get to hang with my kind of people. They’re not just geeks or technologists. iTunes.
Building Your Online Presence Around Mobile Payments
NOVEMBER 17, 2010
AT&T, Verizon, and T-Mobile are joining forces so we no longer have to carry wallets. And then the mobile companies are working together for the customer? Perhaps, though, the one that is going to affect us the most are mobile payments. 15 webinar. How does it affect your web presence? I’m thinking we need to build our online presence around mobile payments.
5 Essential Skill Sets For Your Social Media Team
Ignite Social Media
SEPTEMBER 13, 2016
We hope you had time to catch our team’s August webinar on Staffing for Social Success ! And if you didn’t you can find the recorded webinar here.) One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. And with that, so are the skill sets necessary for an effective social media marketing team.
10 Ways Small Business Can Use Facebook Live Video Streaming
NOVEMBER 23, 2016
Free webinars: We are launching a series of webinars and a comprehensive training platform to dig even deeper. Free webinars: We are launching a series of webinars and training opportunities to dig even deeper. Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. iTunes. Stitcher.
What A CMO Wants. What A CMO Needs.
JANUARY 29, 2011
If you want to learn more, Bazaarvoice is also offering up a free webinar on Wednesday, February 2nd, 2011 at 1 pm - 2 pm EST titled, CMOs Share Top Insights On The Bottom Line Of Social. mobile marketing. webinar. bazaarvoice brand chiefmarketingofficer cmo corporateblog directresponse jasonfalls marketing mobilemarketing onlinesocialnetworking socialmarketing socialmedia socialmediaexplorer thecmoclub traditionaladvertising twitter webinarWhat a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being a Chief Marketing Officer is no easy gig.
Applied Analytics with Andy Crestodina
OCTOBER 22, 2015
Free webinar time. Typically, a communicator uses only the Audience header to get an overview of stats (though, if you’ve taken my media relations for SEO or media relations for lead generation webinars, you may also look at the other reports to get metrics). Some of them include: Are our visitors using mobile devices? Are mobile visitors less engaged? Great!
Ways to Use Google+ Hangouts for Business
JANUARY 19, 2013
While some companies are using Google Plus Hangouts for conducting meetings, here are five additional ways any business can benefit from Hangouts: Use Google Plus Hangouts for Mobile Meetings. Smart phones, tablets, and other new tools such as NFC business cards are changing the way we do business on the move, and Google Plus takes full advantage of the benefits of mobile technology.
Marketing Automation, Set It and Forget It
JULY 26, 2012
Marketing automation combines technology, typically hosted, with business processes that score leads based on fixed criteria like title and size of company, as well as dynamic criteria, such as which web pages the person viewed, whether the individual attended a webinar or clicked through to an offer. With the expansion of mobile devices and tablets many people continue to work after they get home or into late hours. You may even be sophisticated enough to break down your list by sales group, product, region, or industry. Marketing automation, what is it? Probably everyone.
4 Nearly Guaranteed 2012 Social Media Predictions
Convince & Convert
DECEMBER 20, 2011
Matt Grant (always gets the short straw and has to moderate my MarketingProfs Webinars ). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). The Year of Mobile – Seriously. Social Media Marketing awareness big data instagram mobile marketing nfc social media predictions social media staffing tout viddyPaul Gillin ( B2B social media guru).
9 Videos on the Digital Future
APRIL 1, 2013
Given how much of the current web — social and content marketing included — revolves around search, voice search represents a game changer, especially given mobile use with Siri and Google Voice Search. Responsive Design and Experience in the Mobile Era. Updates, emails, webinars, meetings all provide small insights into our customers lives. Happy April Fool’s Day!
The Pillars of Online Marketing Success in 2014 & Beyond
OCTOBER 14, 2014
Develop for Mobile First. Cyber Monday in 2013 saw retail sales via mobile devices hit $400 Million in the US alone. Mobile is booming and adoption is expected to increase until we have phones and tablets coming out of our ears. At least having a mobile responsive website / blog is mandatory and every piece of content created for engaging users should be optimized for mobile.
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. At the heart of business today is people.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). similar percentage also use webinars. Mobile email is still more of a consumer thing. 43% of consumer emails are opened on mobile devices, versus 27% of B2B emails. Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B messaging gets personal.
Humanize It: 10 Tips to Make Your Tweets More Human
OCTOBER 11, 2016
Additional Training and Free webinars: We are also launching a comprehensive training program that will dig even deeper. Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? iTunes.
Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
SEPTEMBER 21, 2016
Additional Training and Free webinars: We are also launching a comprehensive training program that will dig even deeper. Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. Conversion rate definition.