This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. Most webinars stink. Given our business is producing online events, it got me thinking, are the webinars we are producing today similar to the ones we produced years ago? So this begs the question, how can we make the webinar a more valuable educational option? This year holds the promise of dramatic changes in the way webinars are planned and executed. Several webinar platforms now support this feature. MORE >>

Join me  for the first in a  series of webinars  on Agile Marketing. If you work in an agency, on a web development team, or if you are a marketing/technology professional, you’ll want to join us for this introductory webinar. We also have a great line-up for the  second webinar  with  Kirstin Falk , CEO of  Red Bricks Media , and  Jascha Kaykas-Wolff , CMO at  Mindjet. You’ve probably heard the buzz by now around  Agile Marketing  (yes, everything is agile now!). Want to find out more? What You Will Learn. The need for agile marketing. Who Should Attend. MORE >>

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about  Google analytics. Set up the webinar with your provider ( brightTALK ,  GoToWebinar , Adobe Connect , and  WebEx are some of the favorites) and grab the registration link they provide. Create a landing page on your website or blog (you can use  Hubspot ,  FormStack ,  Impact , or  Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. Now it’s time for the webinar. MORE >>

A ccording to CMI’s newly released 2012 B2B content marketing study , marketers give webinars the second highest effectiveness rating as a content marketing tactic. Perhaps webinars are underutilized because, from planning content to getting attendees, you’ve got a lot of hurdles to jump through and the last thing you want is to feel like you just hosted a party and no one showed up. To avoid that embarassment – and to ensure successful webinars – here are seven tips to incorporate into your content marketing webinar strategy. It’s the same with webinar promotions. MORE >>

A s a content marketing strategy , webinars can be highly effective – positioning your organization as a thought leader or the go-to resource of valuable information. According to a recent B2B content marketing survey , nine out of ten B2B marketers are using content marketing, and of the ten content marketing tactics rated for effectiveness, webinars rated as #3. So when it comes to planning webinars, where do you find content? When you find out what your customers’ biggest headaches are, plan your webinars to deliver solutions. Talk to your best customers. MORE >>