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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? What are the types of NLP categories?

Process 109
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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

Mobile 106
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The Future of SEO with AI Integration: How Conversational AI-Powered Search Engines Will Impact SEO

The Realtime Report

What to Know About Conversational AI Conversational AI is a branch of AI that focuses on creating natural and engaging interactions between humans and machines using natural language processing (NLP), speech recognition, machine learning, and other technologies.

SEO 91
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Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

Did you know the human brain processes visuals 60,000 times faster than text? billion mobile daily active users on Facebook you must not only optimize your visual marketing and images for the desktop but also the mobile device. Download our brand new Facebook image sizing reference guide! You can do better!

Template 167
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

To help businesses understand how the combination of SEO and digital paid media (often referred to as PPC since it is usually paid for on a “pay-per-click” basis) can help you and how to navigate some of the perils, here are a few tips to consider. This is referred to as your organic content strategy, or SEO.

SEO 239
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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others. As Davis, et.al. 2003) write, "kowledge translation.

Mobile 100
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Some of the data used in this process includes: User Behavior.