Keyhole.co

DECEMBER 23, 2023

However, this did not deter the brand from embracing the same humorous approach on its social media accounts. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Here’s the total number of followers on Ryanair’s official social media accounts.

Social Media 52

Social Media Engagement Strategy Meme 52

Sprout Social

APRIL 29, 2024

With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young. And it ranks as the fourth-most popular social media network in the UK, closely following WhatsApp, Facebook and Facebook Messenger.

Influencer 102

Influencer Instagram Brands Fashion 102

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. In addition, over 80% of companies view engagement on the platform as their most important metric.

Instagram 162

Instagram Strategy Marketing Metrics 162

Audiense

AUGUST 2, 2016

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.

Sports 60

Sports Questions Marketing eBook 60

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 94

Fashion Influencer Ensembli Instagram 94

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

Facebook 130

Facebook Strategy Marketing Travel 130

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 3: Social is for creating new customers. Social media is a spectator sport.

Social Media 167

Social Media Content Marketing B2B 167

Oktopost

MARCH 25, 2024

By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? While tracking shares is an easy metric to measure, it’s actually counterintuitive to solely encourage your advocates to win by sharing. This is where gamification comes into play.

Metrics 75

Metrics Training iPad Meeting 75

Sprout Social

APRIL 29, 2024

With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young. And it ranks as the fourth-most popular social media network in the UK, closely following WhatsApp, Facebook and Facebook Messenger.

Influencer 57

Influencer Instagram Brands Fashion 57

Buffer Social

APRIL 4, 2018

And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. Social media platform. The social media platform chosen for the campaign is one of the key factors that influence the cost.

Cost 111

Cost Influencer Social Media Marketing 111

Convince & Convert

APRIL 11, 2011

The 5 Dangerous Realities of Social Media. summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. billion in the U.S.

Social Media 153

Social Media Press Release Metrics Aggregator 153

Social Media Strategery

OCTOBER 8, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Strategy 120

Strategy Brands UGC Marketing 120

Unmetric

AUGUST 22, 2016

Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. In this post, I explore the social media habits of Commonwealth Bank, ANZ, Westpac, NAB and ME Bank. They also had the lead in all these metrics.

Engagement 60

Engagement Social Media Banking Sports 60

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. Post to all of your social networks so you don’t miss customers on any channel. Plan ahead.

Strategy 92

Strategy Social Media Hashtag ROI 92

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. Top media Tweet. You Can’t Measure What You Don’t Understand. This includes your: Top Tweet.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Topicals Influencer trips are staples within the beauty industry.

Examples 125

Examples Influencer Campaign Marketing 125

Unmetric

MAY 28, 2016

Before Real Madrid and Atletico Madrid battle it out on the field, I thought it would be fun to see which team would win the cup on social media. I added both teams’ social media accounts on Facebook, Twitter and Instagram onto my Unmetric platform and soon I had access to their posts as well as the corresponding engagement stats.

Social Media 60

Social Media Exercises Team Instagram 60

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Brands 111

Brands Sentiment How To Analysis 111

Proactive Report

MARCH 4, 2011

These categories include Top Stories, World, Business, Sports, etc. This rings so very true in the metrics business. Whether you’re measuring website visits or social media activity, simply measuring for measurement’s sake is a waste of time.This article is very relevant for the current PR/social Media measurement debate.

News 69

News Social Media Strategy Google Reader 69

Talkwalker SM

MAY 12, 2016

But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo. Brands have long understood the impact that images from sporting events can have on global audiences. What does this mean?

Sports 60

Sports ROI Metrics Social Networking 60

Sprout Social

MAY 5, 2020

Action Item: Social data from analytics, social listening and industry standards reports help paint a clear picture of who your customers are, how they use social media and what types of content hold their attention. 69% percent of social marketers say increasing brand awareness is their number one priority.

Skills 131

Skills Class Data Team 131

Sprout Social

SEPTEMBER 30, 2022

But with the hide likes feature on Facebook, you can now keep those metrics private. Many social media users are using the number of likes on their posts to validate themselves and the content they create. Social media users are also using those numbers to judge the quality and popularity of the content.

Facebook 115

Facebook How To Privacy Film 115

Sprout Social

JULY 5, 2022

In this episode of Sprout Social’s video series, Always On, our Social Media Strategist, Olivia Jepson, shares a behind-the-scenes look at how she prioritizes and manages her time so that she can strategize, grow professionally and keep up with the speed of social. Video podcast series.

YouTube 129

YouTube Video Authentication Education 129

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 129

Strategy Brands Hubspot Survey 129

Pixlee

JANUARY 20, 2022

For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Currently, the global esports market is valued at $1.08

Influencer 82

Influencer Brands Marketing How To 82

Diva Marketing Blog

APRIL 3, 2012

Based on an interview that Guy Kawasaki conducted with INC Magaine , Jay wanted to know, "Is social media strategy required or redundant?" As I began to join the comment thread, I realized that my response was a "post" and not a "comment." Let's use the newest darling of the social networks -- Pinterest as an example.

Social Media 72

Social Media Guidelines Social Networking Knowledge Base 72

Buffer Social

NOVEMBER 8, 2018

It’s long been debated whether or not posting more leads to better results on social media. We can definitively say that stories posting length has a positive correlation with reach and impressions metrics. Those four verticals are, brand accounts, entertainment accounts, media accounts, and sports accounts.

Research 111

Research Instagram Brands Sports 111

Keyhole.co

MARCH 4, 2023

Indeed, influencer marketing can be one of your most valuable tools – a social media post or a video by an influencer can boost your brand’s sales in the wink of an eye. In turn, this affects your social media ROI, as well as your overall brand image and reception. What metrics can you track?

ROI 52

ROI Influencer Marketing Campaign 52

Keyhole.co

FEBRUARY 14, 2024

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. It’s not just about her celebrity status – it’s how she impacts sectors like music, entertainment, and even sports like the NFL! million viewers!

Eventful 52

Eventful Advertising Social Media Features 52

Adam Sherk

DECEMBER 18, 2012

5 Ways that Social Media Impacts SEO. Media Relations Gone Wrong: How Not to Pitch a Journalist (Video). 5 Good Ideas for News Media Facebook Pages. 8 Social Media Questions Publishers Should Be Asking Themselves. SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Press Release 119

Press Release SEO Digg Sports 119

Convince & Convert

OCTOBER 21, 2014

As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences. This partnership was a perfect match between Fowler’s long-documented love for L’Oréal products and a customer-centric social media contest featuring the brand’s vast audience of teenage girls.

YouTube 156

YouTube Tips Authentication Loyalty 156

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Those profiles can then be tested to see what offers, content and/or experiences are most effective in attracting fans, “Likes”, website traffic or any other relevant conversion metric—as well as applied to other marketing efforts.

Brands 279

Brands Facebook Guidelines Conversation 279

Social Media Strategery

MARCH 1, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Grading Social Media Mon, Mar 1, 2010 Prof. In last week’s #SMCEDU chat, we discussed the issue of grading students in classes that teach social media.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Adam Sherk

DECEMBER 3, 2013

Follower count is not the most insightful metric (and it becomes instantly outdated) but I find it useful to take a snapshot at periodic intervals, as I do with my posts on Google+ engagement for news sites. 15 NBC Sports 60 2,466,391. 51 Sports Illustrated 194 1,369,835. 15 NBC Sports 60 2,466,391. Social Media'

News 161

News Sites Google Content 161

Social Media Strategery

APRIL 27, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government Use of Social Media – “In Addition to,&# Not “In Lieu of&# Tue, Apr 27, 2010 Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126