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Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN,  a social media drama played out nationally as a Texas A&M  football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry. ” recruiting. What should you do?

Social Media: The New Olympic Sport

Spin Sucks

Embracing social media is something the Olympic movement knew it had to do. But true to form with any emerging and not widely understood entity, the ugly side of social media has reared its head in world record time. The London 2012 Olympics are proving to be the perfect test scenario of intense, global social media. Should we be surprised? On the upside?

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. What I mean is that everything, in essence, is social.

Teamwork Is a Contact Sport

Waxing UnLyrical

Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) in team sports. The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. We blithely assured them we were “planning.”.

The Role of Social Media in Sports [Infographic]


During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. The real time interaction between social media and sports is closely connected to the interaction between fans and sports stars. How to handle social media –  or not?! .

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Sports will never the be same and it’s quite exciting.

NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. As expected what we found in the social data was quite interesting. What Social Data can Teach You about Audiences My son is a senior in high school and I.

Managing Social Media Campaigns


Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.

Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek). adicolorTV  first debuted last Friday and at least 25 episodes will run on Instagram over a six week period.

3 Ways Sports Marketers Need To Be Using Instagram Data


This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. For now, let’s kick-off with some things you can start doing today: Know The Sport’s Audience Landscape.

A Look Into Why People Share on Social Media

Ignite Social Media

And you know this is the tip of the iceberg in terms of how much information the world is sharing in social media. That’s just not part of normal face-to-face socializing, and in some cases, maybe even inappropriate. Fortunately, there are a couple of incredibly interesting and insightful research studies that have been published that explore why people share on social media.

The Ridiculous State of Sports Social Media

Geoff Livingston

When Curt Schilling launched his epic blog 38 pitches depicting his view of baseball and the media , it seemed like a turning of the tide. The Fifth Estate had arisen in sports holding journalists accountable. 38 Pitches turned Schilling from a media goat into a newsmaker and source, and after retirement he has become an ESPN analyst. His Twitter rants are legendary.

Social Media is Like the Telephone

Spin Sucks

And, while I’m never in love with their negative perception of social media, I’ve realized it’s best not to argue. However, there are also a ton of new ideas, business connections, successful media pitches, and behind-the-scenes information just waiting to be discovered. Social Media is Like the Telephone. By Christopher Whitcomb. It’s all about how you use it.

7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media. Some campaigns need to be serious, but there is always a place for inventiveness and fun on social. Chobani.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? Social matters in b2b.

Augmented Reality in Sports

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you.  Media. Enjoy! really like what is discussed around the 1:50 mark of the above video. Marketing.

Which Instagram Tactics Do the Most Followed Sports Teams Use?

Simply Measured

Real Madrid and FC Barcelona are two of the top three most valuable sports teams in the world. The rivalry between the two is arguably the greatest in sports history since both clubs have always competed head-to-head. Here is a breakdown by channel: While both  clubs have a strong presence across all their active social platforms, we’re going to dive deep on Instagram.

50 Shortcuts to Create Visual Content for Social Media

Socially Sorted

In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month.  . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. Here are 50 Shortcuts to Create Visual Content for Social Media. Ready? Let’s

5 Shifts to Fix Your Social Media Metrics

Convince & Convert

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should. Very worthwhile.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?

Find out how ANZ is Minting Engagement on Social Media


Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. In this post, I explore the social media habits of Commonwealth Bank, ANZ, Westpac, NAB and ME Bank. ANZ’s outstanding social media performance offers up a few tips. Takeaways. Engagement.

Social Media is Going Corporate [Infographic]


Tweet This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans. Corporate social media usage is skyrocketing. Similar Posts: How Social Is B2B? Blogging: an exception.

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir ,  and of  Brand us Social  (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops.

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. Social media has been a great success so far as viewers, athletes, and countries fully engage with each other throughout the games. Not all athletes are embracing social media when you compare followers to medals won. This infographic is brought to you by ExactTarget, a leader in social media marketing.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about.

Behind the Curtain of a Sports Social Media Giant

Convince & Convert

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing.

How to Get Ahead of This Year’s Social Media Trends

Convince & Convert

As mid-year approaches, you may be looking back at your social media plans and goals for the year and realizing they need attention. In this ever-evolving industry, key social media networks consistently pivot, refresh, or introduce new features that require social media marketers to change their strategy on the fly. Snapchat rolled out Chat 2.0 Smile.

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. Was it an effective use of social? Airbnb. Disney Pixar. Red Bull.

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How IndyCar Uses Social Media to Engage with Fans Worldwide

Simply Measured

And now more than ever, the Digital Media team at IndyCar is using social media to bring fans closer to the action , and to help evangelize drivers, teams, and sponsors to ensure the long-term success of the sport. recently sat down with Brian Simpson, Digital Media and Photo Operations Manager at IndyCar, to talk a bit about how his team accomplishes these goals.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

11 Big Myths About Social Media and Content Marketing

Convince & Convert

Much of what we’ve come to believe about social media and content marketing is wrong. crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Myth 2: Social is not measurable.

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SEO and Social Media for Publishers: A Low-Rent Infographic

Adam Sherk

SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. My Top 10 Posts of 2009 on News Media, SEO and Social Media. So maybe I’m on to something here.

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . Students in 9 Step Social Media Strategy online course :  Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov. Which Social Media Platforms? Be clear.

The Most Popular Summer Blockbuster Movies in Social Media

Adam Sherk

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). Social Media

How Nike Stole Social Media Gold From Olympic Sponsor Adidas

The Realtime Report

Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retail

This Week in Social Media

Social Media Marketing

Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in. It's been widely accepted that tweens and teens are flocking to Instagram as a social network of choice. And thanks for reading.

Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not. During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history.

New Research: Americans Hate Social Media Promotions

Convince & Convert

Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices. Yet in social media, brands and people are using the same toolbox. Friend. Friend. Brand. Brand.

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests? Social Media Engagement.

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5 Social Media Opportunities to Plan for this Summer

Ignite Social Media

The summer season has officially kicked off and with it comes a myriad of social media opportunities for brands to interact with fans in new and unexpected ways. World Social Media Day – June 30, 2016. Starting in 2010, Mashable made it a point to create a day where social media advances could be celebrated, discussed and explored on a global platform.

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