Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 122

Examples Influencer Campaign Marketing 122

Audiense

AUGUST 2, 2016

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.

Sports 60

Sports Questions Marketing eBook 60

Keyhole.co

DECEMBER 23, 2023

The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. Ryanair’s marketing strategy has a tongue-in-cheek approach, earning them a lot of good and bad press, even back in the day. However, this did not deter the brand from embracing the same humorous approach on its social media accounts.

Social Media 52

Social Media Engagement Strategy Meme 52

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Let’s dive in.

Strategy 117

Strategy Brands UGC Marketing 117

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Updates to Instagram times to post.

Engagement 145

Engagement Social Media Patterns Health Care 145

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 3: Social is for creating new customers. Social media is a spectator sport.

Social Media 167

Social Media Content Marketing B2B 167

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. 6 factors that affect the cost of influencer marketing.

Cost 111

Cost Influencer Social Media Marketing 111

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 99

Influencer Instagram Brands Fashion 99

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. The TLDR version?

Fashion 92

Fashion Influencer Ensembli Instagram 92

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 61

Influencer Instagram Brands Fashion 61

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity. Currently, the global esports market is valued at $1.08

Influencer 82

Influencer Brands Marketing How To 82

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Convince & Convert

APRIL 11, 2011

The 5 Dangerous Realities of Social Media. summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. billion in the U.S.

Social Media 153

Social Media Press Release Metrics Aggregator 153

Social Media Strategery

OCTOBER 8, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Sprout Social

MARCH 22, 2022

So, whose March Madness marketing strategy is enough to go all the way? We turned to Sprout Social’s Advanced Listening tool to find out. First, we wanted to uncover how many people use social media to join the March Madness conversation. For some marketers, hashtags are an essential part of their March Madness playbook.

Brands 79

Brands Hashtag Marketing Meme 79

Unmetric

AUGUST 22, 2016

Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. In this post, I explore the social media habits of Commonwealth Bank, ANZ, Westpac, NAB and ME Bank. They also had the lead in all these metrics.

Engagement 60

Engagement Social Media Banking Sports 60

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 108

Brands Sentiment How To Analysis 108

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. Optimize based on metrics and analytics. is an outdoors and sporting goods retailer. Plan ahead.

Social Media 91

Social Media Strategy Hashtag ROI 91

Buzz Marketing for Technology

JANUARY 27, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

ROI 50

ROI Influencer Storify Marketing 50

Sprout Social

MAY 5, 2020

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. And for marketing leaders, sharing big-picture objectives with social practitioners can help them better understand what insights and social data to bring forward and put into action.

Skills 128

Skills Class Data Team 128

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. Top media Tweet. You Can’t Measure What You Don’t Understand. This includes your: Top Tweet.

Metrics 40

Metrics Twitter Comparison Report 40

Adam Sherk

DECEMBER 18, 2012

5 Ways that Social Media Impacts SEO. Media Relations Gone Wrong: How Not to Pitch a Journalist (Video). 5 Good Ideas for News Media Facebook Pages. 8 Social Media Questions Publishers Should Be Asking Themselves. SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Press Release 119

Press Release SEO Digg Sports 119

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. According to the 2022 Sprout Social Index™ , 51% of consumers plan to spend more time on YouTube in the next 12 months, making it the second most prominent platform after Facebook. Behind the scenes” of YouTube’s influence. Web series. Video podcast series.

YouTube 126

YouTube Video Authentication Education 126

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. What does this mean for marketers? It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Blog subscription. Gift download.

Brands 279

Brands Facebook Guidelines Conversation 279

Sprout Social

SEPTEMBER 30, 2022

Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition. But with the hide likes feature on Facebook, you can now keep those metrics private. Social media users are also using those numbers to judge the quality and popularity of the content.

Facebook 113

Facebook How To Privacy Film 113

Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

YouTube 156

YouTube Tips Authentication Loyalty 156

Diva Marketing Blog

APRIL 3, 2012

Based on an interview that Guy Kawasaki conducted with INC Magaine , Jay wanted to know, "Is social media strategy required or redundant?" As I began to join the comment thread, I realized that my response was a "post" and not a "comment." Based on the content on Diva Marketing , you can probably guess which side of the fence I'm on.

Social Media 72

Social Media Guidelines Social Networking Knowledge Base 72

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Buffer Social

SEPTEMBER 28, 2016

In our case, that means social media podcasts ! There are so many of these voices in the marketing space that have been influential for me and the team! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out!

Skills 40

Skills Social Media Hosting Marketing 40

Buffer Social

NOVEMBER 8, 2018

It’s long been debated whether or not posting more leads to better results on social media. We can definitively say that stories posting length has a positive correlation with reach and impressions metrics. Those four verticals are, brand accounts, entertainment accounts, media accounts, and sports accounts.

Research 111

Research Instagram Brands Sports 111

Keyhole.co

FEBRUARY 14, 2024

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. It’s not just about her celebrity status – it’s how she impacts sectors like music, entertainment, and even sports like the NFL! million viewers!

Eventful 52

Eventful Advertising Social Media Features 52

Hootsuite

DECEMBER 5, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Finally, LinkedIn pod groups exist on other social media sites. LinkedIn-specific pods: For this method, I used a blog post I’d shared on recession marketing.

LinkedIn 100

LinkedIn HootSuite Groups Groups 100

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Every marketer should be encouraged to scroll through and pause on a post for a count of three-Mississippi to fully comprehend what that means. In the social media world, this translates to adding a strong call-to-action (CTA).

Instagram 130

Instagram Engagement Brands How To 130

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

JANUARY 9, 2015

Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity , a digital marketing and public relations firm. From the start, build the expectations of the metrics that you’re going to generate before you talk tactics. Tweetable Moments My Twitter policy is, ‘Share good sh*t.’

Sports 60

Sports Policies Metrics Strategy 60