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The social media marketer’s guide to infographic marketing

Sprout Social

With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content.

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5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Last year holiday shopping shifted vastly to favor e-commerce, and Cyber Monday alone was the heaviest online spending day in history.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” — Cent Muruganandam. ” — Comms Axis.

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Transform Your LinkedIn Profile into a Lead Generating Machine

Koka Sexton

Having an effective and professional online presence is essential for success in digital marketing and social selling. An effective presence also requires investing in a good profile picture and customizing your LinkedIn profile to reflect your professional history. ” Koka Sexton. What is a Professional Online Presence.

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The Power of Facebook Advertising [Infographic]

Mindjumpers

Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network. Facebook ads statistics. More than 3.2

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How to Create Value-Driven Content for B2B

Oktopost

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

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How to Integrate Social Media Throughout Your Sales Funnel

Oktopost

A sales funnel is a crucial part of any successful marketing strategy. Quick Jump Links: The Social Media Marketing Funnel: 3 Core Steps. How can you take an individual completely unfamiliar with your brand and turn them into a paying customer? Here are some key tips to help you integrate social media into your sales funnel.