Waxing UnLyrical

MAY 13, 2013

Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. SurveyAct – New Online Survey Tool for Small Business Owners. SurveyAct – New Online Survey Tool for Small Business Owners. Optimizing WordPress Excerpts for Maximum Clickability.

Tips 196

Tips Wikimedia Survey Exercises 196

Waxing UnLyrical

JANUARY 3, 2013

A large part of marketing is about gathering and analyzing information. The business clients (you) are also referred to the “field agent,” who shares everyday information such as your location, photos, survey results, scanned barcodes and more with the provider. In his free time, he enjoys writing about marketing and technology.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Why CEOs Shouldn’t Trust Marketing.

B2B 187

B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Send them a survey asking for feedback and input. Guest post by Sean McGinnis.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

JUNE 28, 2013

On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders. A3a: In between surveys, we’ll measure engagement (hits, time on site, feedback, customer/client feedback) but moving needle key #measurePR — John Friedman (@JohnFriedman) May 28, 2013.

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CSR Survey Consultant Loyalty 258

Waxing UnLyrical

MAY 18, 2016

Finding annual campus bird surveys from 1965 and 1966, science teacher Karen Smith felt inspired to bring back the spring tradition. Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. In a similar fashion, feature a compelling moment in your pitch. Image: Olu Eletu via Unsplash, CC Zero.

Press Release 189

Press Release Organization Fashion Survey 189

Waxing UnLyrical

AUGUST 28, 2013

Tip: Do a survey to get this information, and then offer free trials and invite them to your next event in your communications. Susan Rubin is a marketing specialist at Cision , where she manages its webinars and events , among other activities. It’s easier than you think to find ways to keep them engaged. So… those are my tips.

Eventful 230

Eventful Tips Consultant Survey 230

Waxing UnLyrical

NOVEMBER 21, 2019

Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. Are you receiving the full benefits which content marketing can offer? Guest Post by Aimee Laurence.

Content 20

Content Marketing Research Survey 20

Waxing UnLyrical

OCTOBER 19, 2016

What makes Public Relations unique within the communications and marketing mix? But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs.

Diagrams 100

Diagrams Analysis Research Sentiment 100

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Why CEOs Shouldn’t Trust Marketing.

B2B 100

B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

FEBRUARY 25, 2011

Over and above this, I was told: Renewing your PRWeek subscription will ensure you continue to receive all the latest industry news, surveys, and special reports. When it comes to creating surveys that are applicable to their business prospects, they almost never do it. The truth is.

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Directory Survey Flickr Applications 180

Waxing UnLyrical

NOVEMBER 30, 2012

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

Health Care 279

Health Care Social Media Insurance Education 279

Waxing UnLyrical

NOVEMBER 7, 2014

If not, you can draft and field a perception survey, which you can ask your client to send to a specific group of recipients, asking them to complete it anonymously. Business How To Public Relations Resources Shonali Burke Strategy discovery listening dashboard marketing research public relations strategy social pr'

Strategy 243

Strategy Consultant Research Organization 243

Waxing UnLyrical

DECEMBER 14, 2016

Source: Nielsen Global Trust in Advertising Survey. One of the biggest selling points of digital/social marketing is that it can be measured. Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it. Why is it even more effective than traditional routes? The key is measurement.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

JUNE 10, 2016

tracks at conferences, which I assume are programmed because that’s what post-conference surveys indicate attendees want, the kinds of webinars that do well, etc. Of course, back then, it was literally about butts in seats, because the agency I worked for did integrated marketing for Bay Area engagements of Broadway shows.

Embedding 100

Embedding Conference Banking Flickr 100

Waxing UnLyrical

MARCH 1, 2012

96% of surveyed donors said they’d give more money in the future to participating nonprofits. including prize money, Give to the Max Day raised $2 million for 1,200 nonprofits from 18,000 donors on the day itself (November 9, 2011). 58% of the nonprofits recruited new donors.

Eventful 154

Eventful Training Survey Communities 154

Waxing UnLyrical

JULY 24, 2013

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

FEBRUARY 6, 2011

Edelman’s wonky 2011 trust survey , by Paul Seaman. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help? Plus it’s a great read. Why: I trust Paul.

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Class Postrank Tourism Survey 144

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. The result: PR is poorly integrated with the rest of marketing. Do media impressions have a loftier purpose than advertising or marketing? Many don’t understand PR or its value.

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Metrics How To Discount Analytics 100

Waxing UnLyrical

MAY 2, 2011

A small but significant percentage of people who register don’t end up riding in the main event because they a) do not raise $2,500 and b) are scared off by the distance (the event is marketed to “all” – not just hard core cyclists). Of the above benefits, the only one remotely measurable in terms of ROI is #1.

Training 156

Training ROI Eventful Cost 156

Waxing UnLyrical

JANUARY 17, 2019

Conduct Surveys. Can you survey customers to discover a new point of view? Heather Caouette is principal of RAE Communications , providing integrated marketing communications for innovators. Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice.

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. Getting qualitative data.

Campaign 165

Campaign Content How To SEO 165

Waxing UnLyrical

APRIL 25, 2013

One day, on my lunch break, I was browsing the local mall and was asked to participate in a survey by a girl my age. I said yes, not because I was interested in the survey itself, but because I wanted to know how one got in this line of work without an extensive amount of education.

Survey 196

Survey Airlines Applications Education 196

Waxing UnLyrical

MAY 31, 2018

There are legal rules marketers and PR professionals aren’t always aware of, and there can be serious legal consequences if these rules are violated. So here’s the solution to problem #1: Create your own images, videos, and other materials for your marketing. And there are risks arising from international law, too.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

AUGUST 19, 2016

While I don’t think it’s “the future of content marketing” (as HubSpot has ambitiously christened it), it’s worth a read. I think the data are fairly decent, since they say they fielded their survey via SSI. Image source: HubSpot Consumer Behavior Survey, Q1 2016. So, to me, this says two things: a.

Content 100

Content Hubspot Survey Report 100

Waxing UnLyrical

MARCH 8, 2013

Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. As a marketer, I found this information on where they want to focus their marketing for 2013 interesting: What does this mean for people like me (and, perhaps you)?

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Case Study Project Issues Insurance 240

Waxing UnLyrical

JUNE 14, 2012

While 100,000 people surveyed is impressive, repeating the same action 100,000 times proves the validity of an action in a single circumstance, and not it’s applicability to any other situation. What I’ve shown are simply the results for one post, but if I did a survey of 50,000 posts, the numbers would be equally disparate.

Apple 194

Apple Survey Case Study Sample 194

Waxing UnLyrical

JULY 1, 2015

It’s always a good idea to revisit your goals every once in a while, even if you’re not so new to the world of social media marketing. For instance, if mothers and mothers-to-be are part of your target audience, Cafemom would be an ideal platform to market your business. Here are a few other things you can do: 1. Generate leads.

Social Media 100

Social Media Curation Wikipedia Small Business 100

Waxing UnLyrical

AUGUST 19, 2011

The figure that stuck out to me and a few other commenters on the post was the little factoid on the bottom left: Small Business Don’t Think Marketing Will Help. In a recent survey of small-medium sized businesses (less than 1,000 employees) over half had annual marketing budgets of less than $1,000. postlink%%.

Small Business 206

Small Business eBook Survey SEO 206

Waxing UnLyrical

DECEMBER 9, 2015

Mixing your automated posts with some real-time updates will not only help you stay true to your social media marketing goals, but will also open up so many more opportunities to reach out to your target audience. When she isn’t writing or editing blogs, she likes to experiment with new tools that help social media marketers.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

OCTOBER 25, 2010

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Get Shareaholic test Filed under Communication , Marketing , Philanthropy , Public Relations | Tags: breast cancer awareness , cause marketing , domestic violence awareness , kim wells , liz scherer , pink , purple | Comments (6) Site settings comment help?

Class 248

Class Avatar Cause marketing Postrank 248

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. This tool allows you to embed icons in your image which, when hovered over, can be clicked to display additional information, such as: another image, tagging a person, videos, surveys, social buttons, etc. Guest Post by Alicia Lawrence. Now you can with Canva !

Creative Commons 193

Creative Commons Meme Tumblr Flickr 193

Waxing UnLyrical

MAY 5, 2011

There are times I think, following Apple and Disney, it’s like they’re putting on a marketing clinic. Stats: If you have the surveys, interesting data, use them. Brewer is some sort of PR, Marketing, Social Media person who makes hats or something. It’s the product or service. They sell lifestyle, experiences, memories.

Apple 165

Apple Comparison Survey Price 165