Harp Interactive

NOVEMBER 9, 2009

Your marketing department (or your client’s marketing department) should have detailed profile of the customers. Identify and Select the Social Networks: Based on your research you can now match the consumer with the social networks they are most likely to be found on. Here are some tips on making the process a little easier.

Platform 254

Platform Social Media Radian6 Press Release 254

Josh S Peters

FEBRUARY 5, 2013

Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. when possible.

Strategy 186

Strategy Wiki Sysomos Widget 186

Social Email Marketing

SEPTEMBER 17, 2010

European research showed that journalists use online tools to gather information. Radian6 slideshare Trackur Tweetranking.com Twitter. Tags: Research Social & PR crowdsourcing group blogs Holger Schmidt influencers journalism 2.0 A while ago I posted about how journalists and PR professionals are using social media.

Journal 78

Journal Radian6 Crowdsourcing Social Media 78

SocMed Sean

NOVEMBER 7, 2011

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Do some research. Still don’t believe me?

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Convince & Convert

MARCH 29, 2016

Why research and planning is key . In the News: “Why Influencer Marketing Works and the New Direction It’s Taking”. Why it is important to measure the right thing. Why real influence creates action. How too much data can be confusing. Why it’s important to treat your influencers well. Quotes From This Episode. Meritus Media.

Influencer 60

Influencer Radian6 How To Training 60

Net-Savvy Executive

APRIL 1, 2011

Suresh Vittal's January 2009 report, Forrester Wave: Listening Platforms also covered seven companies, two of which two were not in the 2006 report: Radian6 Acquired by Salesforce.com this week, but you knew that. evolve24 Acquired by Maritz Research in 2010. Visible Technologies Still doing what they do. In case you were wondering.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Marketing & PR. Research and Development. Customer Service.

Company 142

Company Conversation Radian6 Social Graph 142

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Listen and join the dialogue with Radian6. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). • Competitive analysis: How does your brand stack up to the competition? • How can your brand participate in this space most effectively?

Social Media 157

Social Media Radian6 Strategy SM2 157

Net-Savvy Executive

MARCH 15, 2011

In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Since then, I've also argued for an expansive interpration of the listening metaphor.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Convince & Convert

SEPTEMBER 11, 2011

The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. So much so that people (presumably sober) proclaimed that this was the future of marketing. Number of Nielsen households among them? That’s not math, that’s folly.

Klout 161

Klout Nielsen Influencer Social CRM 161

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. With some of these pitches, I scratch my head. Guess what?

Press Release 129

Press Release How To Radian6 Blogger 129

Social Media Strategery

AUGUST 18, 2010

She is currently a student intern for USIs Center for Applied Research, and will be studying International Relations for the fall semester in Brno, Czech Republic. Community Manager at Radian6 @VargasL [link] Jennifer Dryer I’m glad you appreciate this as a student’s perspective. The feedback was awesome. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. When you take that framework and apply it to business and apply it to marketing, for example. Now there’s social.

Radian6 113

Radian6 Training Communities Conversation 113

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 161

Questions Social Media Consultant Education 161

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy. A measurement plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. gShift has partnered with WordStream for its integrated keyword research functionality. Unlike pure SEO management tools (e.g., Background.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. And 52% of journalists say they use Twitter to research stories and discover what’s hot. So what are the best ways to use Twitter for business?

Tools 207

Tools Twitter Tips Statistics 207

Buzz Marketing for Technology

DECEMBER 12, 2008

To Subscribe to that feed click here - Ctweeters CEOs Richard Branson - CEO - Virgin [link] Tony Hsieh - CEO - Zappos [link] Brian Halligan - CEO - Hubspot [link] Dan Neely - CEO - Networked Insights [link] Penelope Trunk - CEO - Brazen Careerist [link] Bernie Borges - CEO - Find and Convert [link] Rob Howard - CEO - Telligent [link] Lewis Green - (..)

Mzinga 270

Mzinga Telligent SocialCast SocialText 270

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast.

Social Media 113

Social Media ROI How To Marketing 113

Waxing UnLyrical

NOVEMBER 1, 2010

The development of standardized evaluation and measurement techniques has been a topic of ongoing research, discussion and debate for years. So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. He elaborates a little in this video.

Class 258

Class Education Metrics Creative Commons 258

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

FEBRUARY 23, 2012

I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. There is a distinct bias amongst social and digital marketers to that effect. Let’s get to work.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Now, on to the results of my research. 3) Radian6 (aka Social Studio). Now part of Salesforce.com Marketing Cloud. Instagram has more users than Twitter.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

JUNE 21, 2012

I am your host, Jay Baer, joined today again for the second week in a row, here on episode number 21, the official reaching drinking age episode, the marketing manager for Argyle Social, Ms. Jay : Yeah, and even insofar as Salesforce is developing a robust social marketing platform, there are other people trying to create similar platforms.

Radian6 119

Radian6 Social Media Statistics Company 119

Convince & Convert

JULY 27, 2012

We’re taking social and moving it beyond marketing, and getting lots of people involved. Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. The problem was that all the research kept telling us that satisfied customers had this really annoying habit.

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Strategy Tips 200