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Who are the Best Social Media Researchers?

Ari Herzog

To extract and edit: I have had to listen to traditional marketing lecturers, all year telling my peers and me, about amazing marketing tools and rules, SWOT, Porters, 7 P’s blah blah blah. Your website has been a great research tool and I would like to say thanks a mill for your hard work. at AriWriter.

Research 110
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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. Monitoring.

Survey 225
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164
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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

Your marketing department (or your client’s marketing department) should have detailed profile of the customers. Identify and Select the Social Networks: Based on your research you can now match the consumer with the social networks they are most likely to be found on. Here are some tips on making the process a little easier.

Platform 254
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. when possible.

Strategy 186
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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Community management. Community Management. In doing so, it determines whether your visitors are qualified leads or just browsing. Public relations.

Sysomos 273
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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Do some research. Still don’t believe me?