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Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). Do you have several people working on marketing, or is it just you? Where do you start?

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast. Smart social media marketers know they must… .

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Social Media Has Created Two Types of Users

Spin Sucks

At work we have segmented time allotted to monitoring Radian6 (now known as the  Salesforce Marketing Cloud ) or Jugnoo  (client), or browsing Hootsuite for interesting content. Tyler is the manager of strategy and social media at  Zync  in Toronto, an award-winning brand and marketing agency. Today’s guest post is by Tyler Orchard. Grouping Social Media Users.

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Five Step Process for Using the Social Web

Spin Sucks

Tools such as Spiral16 , Radian6 , or Sysomos are the best. Fliptop  is a tool that will let you upload email contacts from your computer, an email marketing platform, social media, or Salesforce. If you need help in setting up a measurement program, pick up Marketing in the Round. ” This makes my blood boil. If he or she did, they would never advise this. Listen. Assess.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., Nine companies B2B marketers should know about by Velocity Partners. Back up your Gmail account? PingTags.

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Potential prospect is entered into as a prospec Company users Buddy Media dashboard to deliver helpful/useful content (not marketing materials) to the prospective customer via Twitter, Facebook, YouTube or a host of other channels. Cheers!

Super Bowl Becomes Social Bowl


Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. Marketing & Communication Advertising Boston BrandBowl2011 Facebook Mullen Radian6 Social Media Super Bowl TwitterSome of them may also be imported to who will showcase the best of what they find online.

How Social Media Has Changed the Hotel Business

Spin Sucks

That’s why I wrote a Twitter Case Study that describes Hotel 71 Chicago’s elegant handling of a sticky customer complaint – from Amber Nasland , VP of Social Strategy for Radian6 – that was broadcast to the world. Yes, here are a few examples: Our marketing budget now has a line item for social media. Guest post by Ann Manion , president of Hotel Advantage. So I did. Definitely more.

The Future of Analytics

Spin Sucks

This week I’m giving you a little repeat from a video I did for Radian6. I’m a big fan of theirs so I was ecstatic when they asked me to guest blog for them. clearly have opinions about that and about PR pros learning some marketing skills so they can measure their efforts. I’m a big believer in what we do becoming an investment vs. an expense. But they were sure.

Social Media Success In Five Steps

Spin Sucks

So, before you determine how and if you should include the social web in your communication, marketing, advertising, HR, customer service, and sales strategies, first figure out where it makes sense to do so. As you begin to grow on the web, you’ll eventually want to pay a monitoring service, such as Spiral16 , Radian6 , or Sysomos. This first ran over at The Whale Hunters.

Social Media Q&A

Spin Sucks

The Q&A. Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media. At the time I said, “Sure!&# without really thinking it through. All I thought was, “Great! I won’t have to prepare a speech two weeks before we launch Spin Sucks Pro.&#. and only 20 percent is about us. every day.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? The financial question needs to be directed to your CEO or CFO; the user issue to customer support; the enhancement idea to product management; and the product review to marketing. ), marketing automation tools and web analytics packages. But how do you choose one? Range of coverage. Frequency of alerts.

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Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs April 13, 2009 · View Comments Share Jason Falls Ever since I reported on the launch of Scout Labs , I have had people ask, fairly or not, how it compares with Radian6. Here’s what I found: Radian6 offers a very simple setup.

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus built its own tool, which is fully integrated into its PR monitoring system; Cision white-labels the Radian6 social media monitoring tool. The benefit of Cision’s best-of-breed approach, on the other hand, is that the system combines the extensive Cision media database with the power of the highly-regard Radian6 tool for social media monitoring. Also, the freshness and elegance of the Radian6 UI makes the clunkiness of the Cision interface even more obvious. So, you may ask, what decision did the b2b technology marketing and PR agency I work with make? A mix.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. gShift Labs co-founders Krista LaRiviere and Chris Adams come from a digital marketing and software development background. Unlike pure SEO management tools (e.g., Features. site) is helpful.

Sure I love the conversation but…

Direct Marketing Observations

Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront. Like I said, Watershed moment… social media social media monitoring radian6 salesforce.comI used to be a social media purist but I’ve evolved. An outcome.

9 Indispensable B2B Social Media White Papers

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. 15 B2B Marketing Facebook Success Stories. Finding B2B Marketing Success Integrating Social Media and Search. Learn how to use social media to enhance search marketing and the impact it has for B2B marketers. Video Case Study for B2B Marketing.

B2B 39

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Radian6. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions. Until fairly recently, keeping track of your organization’s online presence was relatively easy. simple tool like Google Alerts would pick up most stray citations.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Social media has dramatically altered the buying process as well as marketing practices. 10 Essential Social Media Tips for B2B Marketers by Mashable. by Kuno Creative.

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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)


In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Platforms. Monitoring.

Radian6 – Monitoring Social Media

About | Contributors | Contact us | Subscribe: via RSS , via Twitter Radian6 – Monitoring Social Media by Bill Ives November 10, 2008 at 5:38 pm · Filed under Reviews With the continuing rise of Web 2.0 Here is more on how Dell and Radian6 work together from the Direct2Dell blog -  Dell and Radian6: It All Starts with Listening. Chris showed me how Radian6 works.

Bald Marketing Brothers of Another Mother

Geoff Livingston

There are so many bald marketing bloggers with glasses. We are the bald marketing brothers of another mother! Here’s a list of my other bald marketing brothers of another mother, at least the ones I most often get mistaken for. He blogs about branding, marketing, advertising, PR, social media and how they all create, react to and reflect our culture. Greg Verdino.

An Open Letter To Conference Organizers

Twist Image

Be careful how you market your events. In the past, there were many great conferences that simply struggled with their marketing and positioning. Lately, I've been to several conferences that have been marketed so well that the actual content did not live up to the marketing of the event. It's better to undersell and over-deliver than to hype a session and not live up to the marketing of it. At the Radian6 User Conference, Social 2011 , last week in Boston, the website had live links to each speaker's Twitter profile. marketing. radian6.

Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. Pretty radical, eh?

Social Media Marketing - Is Your Business Ready?

In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications. What measures of success will be used to evaluate a social media marketing program? Have you started something you really weren’t ready for? What are we missing?

The Art And Innovation Of Listening

Twist Image

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. On April 7th and 8th, the company will be hosting an event in Boston titled Social 2011 - their first-ever user conference that features marketing professionals from companies like Dell , PepsiCo , the American Red Cross and hundreds more. digital marketing. radian6. Social 2011. brand. google.

The Radian6 vs. SM2 Death Match

What’s happening with the 84% of respondents who aren’t measuring their social media marketing efforts? I can say with certainty that they’re not using either SM2 from Techrigy or Radian6 , two major monitoring and measurement tools that I’ve used extensively over the past year. Great to see people writing and even comparing use to Radian6. We are all born social.

Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

It is my pleasure to introduce you to the co-author of  Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on  integrating traditional and new media marketing elements  and breaking down those stifling internal silos. Diva Marketing/Toby:  Let’s start this off with “Why this book?” Diva Marketing/Toby:  So many options. etc. .

20 Social Media Blogs You Should Read in 2012


It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Brass Tack Thinking (Amber Naslund): Amber was the VP of Social Strategy for Radian6, a social media monitoring and engagement platform. : Jeff writes about social media and marketing topics.

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Social listening technologies like Radian6, Hootsuite (or whatever your favorite is) will allow you to chime in at most relevant times with potential buyers, middle of funnel prospects or even existing customers – keeping you top of mind at all times!

Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on Below is an interview with a true marketing thought leader.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? This will help a great deal in planning and managing successful marketing campaigns. Others aren’t. Mídias sociais. |.:The

Book Review: The Social Employee

Webbiquity SMM

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition. One of the most powerful impacts of social media is the way has democratized brands.

Social Media Monitoring Tools In Action: Radian6 vs Alterian / Techrigy SM2

Ken had come along some noticeable inconsistencies in the results reported by two leading social media platforms, namely Radian6 and Alterian/Techrigy SM2. As a matter of fact we have used both tools successfully to help clients with their marketing plans and that’s what really matters at the end. So I am aware that some variation in the reported results is to be expected.

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Need for generating higher revenue with lower marketing budgets. Stop now.

A Day I’ll Always Remember

Convince & Convert

As the subtitle indicates, the book presents 7 shifts that businesses need to make to capitalize on the speed and fluidity of an era when every customer is a potential reporter and every employee is a potential marketer. 1. It’s co-sponsored by Radian6 (Amber’s employer), and ExactTarget (my long-time client). Feb 14 Radian6 Webinar. Engineer a New Bedrock. Louis.

7 Tips for Effective Marketing with Twitter


Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Robert Gourley @thisismojave Im the creative director at Mojave , a participation marketing agency that uses social media to build community around brands. Tips for Effective Marketing with Twitter 30 With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action. After analyzing many marketing flops on Twitter, the underlying issues are very apparent.

Social Media ROI: 5 Must-Reads


By Shelly Kramer Measuring social media ROI is understandably the holy grail for marketers. By Radian6 Knowing how to calculate social media ROI is not always obvious, but this infographic will help you figure out how to take your social media metrics and turn them into valuable information for your business. Social Media Metrics That Matter Now. The 5 Big Lies Of Social Media ROI.

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Six Steps to Creating Content that Generate Leads

Spin Sucks

Radian6 does a nice job with this with monthly webinars. Communication Content content convert leads Email Marketing generate leads inbound marketing nurture leads WebinarsThere is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all. The study confirms this. How Do I Find the Time?