Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process.

B2B 40

B2B Mobile SMS Tips 40

Small Business Mavericks

SEPTEMBER 23, 2014

That final segment of the marketing journey — the “last mile” before conversion — is pretty important because that’s where the final decision was made to commit to your business by purchasing what you offer. Local Internet Marketing last mile local marketing mobile users responsive web design'

Strategy 107

Strategy Marketing Mobile Study 107

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 110

Sentiment Banking Patterns Hotels 110

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

The Realtime Report

FEBRUARY 28, 2014

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Even more interesting: the study found that the most popular smartphone activities vary by gender and geographic location. The survey also asked about security concerns. social media (46%).

Statistics 178

Statistics Survey Mobile Activities 178

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Small Business Mavericks

JUNE 12, 2014

Cynthia Boris of Marketing Pilgrim makes a good point in her discussion of the way Millennials check their smartphones 43 times per day, and other interesting facts. This is a big difference from how marketing used to work. In the old days, the customer was fairly passive until your marketing got them motivated to go out and buy.

Marketing 87

Marketing Mobile Small Business Survey 87

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

The Realtime Report

MARCH 31, 2021

With that in mind, John Williams, Head of Marketing at Instant Offices reveals the top seven Proptech trends that aim to keep employee safe in a post-COVID office: High tech wellness checks – Employees must be screened for symptoms before entering their workplace to ensure that they aren’t contagious.

Trends 91

Trends Real Estate Survey Patterns 91

Proactive Report

MAY 7, 2018

A new study from Learning House revealed that about half the US. In 70 percent of the companies surveyed there are more than 500 jobs that are not filled, due to unqualified applicants. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018.

Skills 40

Skills Study Applications Analytics 40

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%.

Trends 142

Trends Social Media Instagram Influencer 142

The Realtime Report

DECEMBER 18, 2013

Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S.

Apple 149

Apple GPS Retail Wireless 149

Buffer Social

JANUARY 25, 2018

Social media is going mobile. If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. Social media is going mobile. Facebook studied the behavior of 100 people while they were watching TV at home.

Social Media 111

Social Media Trends Report Survey 111

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 103

Sentiment Analysis Patterns Price 103

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This expectation holds true for mobile apps, as well.

Organization 182

Organization Mobile Apple SEO 182

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). They only speak Chinese.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Freelance Social Media

JULY 9, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Integrating Social Media in Email Marketing Campaigns by Meghan on July 9, 2009 Online marketers are increasingly seeing the benefits of integrating social media into their e-mail marketing campaigns, a recent study by StrongMail Systems Inc.

Campaign 138

Campaign Social Media Foursquare Marketing 138

Adam Sherk

MARCH 19, 2013

Mobile Creates Additional News Consumption. One encouraging aspect of the study is that as mobile news consumption grows it is not at the expense of other channels. Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. Social Sharing: The New Coffee Table Magazine Spread.

News 128

News Mobile Survey Study 128

Ignite Social Media

JANUARY 10, 2018

With this shift in usage, marketers must know where mothers spend their time online. In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media.

Social Media 113

Social Media How To Survey Social Networking 113

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

Marketing 88

Marketing How To Authentication Discount 88

Twist Image

OCTOBER 23, 2017

We often talk about kids and their mobile devices. Check this out : "On a daily basis, children under the age of eight now spend an average of 48 minutes with mobile devices, according to a new survey. 42% of children have their own tablet device - up from 7% four years ago, and less than 1% in 2011 according to the study."

Mobile 73

Mobile Apple Survey Data 73

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. The Biggest Question. The Biggest Question.

Report 191

Report Social Media B2B Newsvine 191

The Realtime Report

MARCH 25, 2014

Released today, the study found that average website satisfaction is 78.2 Are you surprised that social media websites ranked so low among the industries surveyed? Related Stories 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts Social Networking Stats: 8 in 10 U.K. Social Media 68.

Sites 177

Sites Social Media Insurance Airlines 177

Twist Image

NOVEMBER 12, 2010

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. On November 9th, 2010, they released the article, For College Students, Mobile Web Is The Norm.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Hootsuite

APRIL 12, 2021

Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust. Send out an employee survey. Hootsuite surveyed employees and learned that different teams wanted different social resources. Their trust in a company’s technical experts is even higher (68%).

Engagement 139

Engagement Social Media Strategy Tools 139

Mindjumpers

JANUARY 3, 2011

Like Mindjumpers, he is associated with Social Marketing Forum. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The study determined that consumers use a mixture of digital and new media to interact with brands and companies.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

SMS 60

SMS Tips Marketing Discount 60

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. The 2018 Gartner Multichannel Effectiveness Study shows that social, mobile and digital are the main channels influencing your customers across their buying journey.

Analytics 45

Analytics Survey Mobile Study 45

Twist Image

MARCH 28, 2013

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

GPS 81

GPS Retail Apple Marketing 81

Sprout Social

AUGUST 1, 2019

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. In turn, they can inform your brand messaging and marketing strategies. They’re necessary to maintain a brand’s image, which directly affects sales.

Review 101

Review Strategy Hotels Survey 101

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. 80% of Twitter users access the platform on a mobile device. (There’s so much noise!)

Twitter 129

Twitter Tips Influencer Hashtag 129

Hootsuite

OCTOBER 27, 2020

Marketers may be missing out on some of today’s biggest digital opportunities. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. The full study also includes more easy-to-understand data visualizations and shareable graphics. billion people.

Report 145

Report Social Media Yahoo Analysis 145

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52