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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

Mobile 107
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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Wireless Telephone Service 77. Internet News & Information 73. Related Stories 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard Smartphones Surpass TV in Time Spent with Media. Social Media 68.

Sites 177
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The Marketing Of Things

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Marketers haven''t been negligent in this regard. It raised some eyebrows this past week when Google announced that the upcoming version of their Android mobile operating system will be named KitKat (the seminal chocolate bar from from Nestle ). The Kit Kat website has already been updated to reflect this marketing opportunity.

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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

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Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

iPad 100
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Changes in News Delivery Give New Power to Press Releases

Proactive Report

Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. This has wrought some major changes in how journalist go about news gathering and reporting. Just 5% had broadband at home.

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Tracking, Personalization And Screams Of Privacy

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The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. What's your Amazon experience like?

Privacy 107
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think. Trademark number 97097363.