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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers.

Skills 195
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Experiment: Do Long-Form X Posts Give You More Reach?

Hootsuite

If you’ve been considering investing in Premium, I ran an experiment to discover which format earns more reach on the platform. Hypothesis: Long-form posts will earn more reach than X threads My hypothesis for this experiment is that long-form posts will earn more reach than threads on X. Will it impact engagement?

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10 Influencer Marketing Advancements That Need to Happen in 2019

Ignite Social Media

By most accounts, influencer marketing is now a multibillion-dollar industry. If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 2019. 6 below), the influencer’s reach becomes less important.

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8 Steps to Success with Manufacturing Marketing

Oktopost

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed.

B2B 136
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8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 138
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Hold tight: I cover what UTMs are and how to create them later.) #1

HootSuite 120
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Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? That's what every marketer is going to focus on. How are you going to inspire them to stick around longer than 8 seconds? I am the media. quintillion bytes a day?

Brands 141