Webinar: Myth of the Fan Page. What : Q and A session with Erik Qualman, followed by a demonstration of Loyalty Rewards Platform Bamboo. Who: Marketing, Advertising and Social Media Executives. When : Thursday September 15th, 2011, 2:30 pm Eastern. Where : Click Here to Register. Let’s face it, Facebook Fan pages can be cool, but they are limited in their reach and efficacy. In fact some studies suggest that 90% of the people who “like you&# , never come back! Join us on September 1st, at 1pm Eastern time, for a Q and A with renown speaker and author, Mr. Erik Qualman! MORE >>

Companies that understand this new method of currency, value, and reward can reap the benefits of higher recall and increased consumer loyalty. In anticipation of our Shopper Economy webinar next week , we sat down with Liz for some Q and A. For more insights from Liz Crawford, be sure to attend next week’s free Awareness webinar: The Shopper Economy. Best Practices Liz Crawford Mike Lewis The Shopper Economy webinarThere is a new economic model – one that rewards the consumer for behaving a certain way that has far-reaching repercussions for your brand online. MORE >>

We know, intuitively, that paid, earned, and owned media increase brand awareness, unaided recall, and loyalty. It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. For instance, create a free webinar that teaches your prospects about a problem your company solves. In return for the free webinar, you have attendees’ permission to let your sales team follow-up with them. Measuring the return-on-investment for paid, earned, and owned media is not an easy task. So where did that leave us? Earned Media. The cool thing? MORE >>

What approaches are retailers taking to engage influence consumers throughout the purchase funnel (awareness, engagement, consideration, conversion and loyalty)? The 30-minute online webinar (12-12:30 CST or click here to see the time in your region) will deep dive into the trends and mobile intelligence gleaned from Acquity’s first-ever European Mobile Audit of the top 300 European retail brands. Webinar panel: Tom Nawara, VP, Acquity Group. Register here for the webinar: Wednesday, June 22 @ 12:00 – 12:30 CST. Mobile Audit findings. MORE >>

Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket. ” And mobile loyalty and CRM will also move up the business agenda. HOW I SEE IT: The webinar was full of insights. thank Peggy for the opportunity and support, and I thank all the readers of this space for their continued loyalty. However, there was a lack of consensus when it came to answering THE big question: how will mobile play out in 2012? MORE >>