article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And given that Facebook creates a backlash with their constant 'tweaks', maybe it's OK that people like the simplicity of Twitter – if Twitter stay true to what people enjoy about it, that seems like it would actually build more loyalty. bucas&# or whatever alternative way tweeps execute geotagging. See you at 6 p.m.

article thumbnail

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect.

article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper. Learn more : Hootsuite’s social media webinars. —X—.

List 145