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Fake news: Can you tell the difference?

Sherrilynne Starkie

This is the main finding of a survey of more than 1,000 public relations leaders and students worldwide conducted by the Center for Public Relations at the USC Annenberg School for Communication and Journalism. But they’ll have to be willing to pay for news if we are going to head off the bleak future predicted in this survey.

News 230
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Top five: Women rule content marketing!

Sherrilynne Starkie

The workshops will cover data security, verification and fact checking and data journalism. Quality journalism is good for everyone especially those of us working in the media industry. Podcasting continues upward trend. Podcasting popularity continues to rise. Marcoms pros should take note of this effective channel.

Content 170
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Zuck’s facts about Facebook

Sherrilynne Starkie

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! “Admit your failings,” PR pros (like me) tell our clients. Take on all the blame and promise to make things right. Be contrite. Be responsible. Make changes.

Facebook 170
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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. This month, I surveyed end users to find out how they draw value from going social. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. Here’s a snapshot of their responses.

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Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). But still today, I find it difficult to assess what someone actually knows about social media. Success in Online Learning .

Industry 170
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5 Examples of How AI Chatbots Can Boost Your Marketing Power

Social Media Strategies Summit

According to a survey by Demandbase , only 26% of marketers feel they “understand” AI and only 10% are already using AI in their marketing. The Wall Street Journal Keeps Subscribers Up to Date. For example, readers of the Wall Street Journal can interact with their chatbot to easily choose when they want to be alerted.

Examples 185
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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

The campaign’s unveiling shared under the app’s Journal section kicked off the summer-long series and let users know what to keep an eye out for in the coming months, and how to participate. And nearly 90% of Black survey respondents agree that they want to see and celebrate joy on social media more than they do now.

Issues 136