What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd
Buffer Social
JANUARY 15, 2024
To really get to know your customers, Short suggests that brands "survey them. She lauds this content as an example of a B2B brand bringing together the best of journalism and creativity to bring something new into the world. " Short thinks brands need to spend more time and resources understanding their audience.
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