What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd
Buffer Social
JANUARY 15, 2024
She lauds this content as an example of a B2B brand bringing together the best of journalism and creativity to bring something new into the world. Good B2B content is the audience’s friend Be your audience’s colleague, not their parent. I think this is a positive trend.
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