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How “Content Journalism” Drives Marketing Campaign Success

Social Media Strategies Summit

From informational content driving early-stage awareness to detailed content needed at the decision-making “buy” stage, content in many different forms is the infrastructure on which marketing and sales success is built. Content that engages an audience and compels them to act is at the heart of every successful marketing campaign.

Journal 147
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Social media and journalism: how to effectively reach the public

Sprout Social

Social media and journalism are one and the same these days. 9 best practices of social media and journalism. So much of social media and journalism boils down to looking the part. This not only makes stories easier to follow but also prevents information overload in your followers’ feeds.

Journal 121
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Forget Facebook and MySpace – Wall Street Journal Shares Your Information Too

Stay N' Alive

It seems like every other day Wall Street Journal is talking about some other Social Networking site that is revealing all your information to 3rd party advertisers. So WSJ is basically admitting to sharing your information with advertisers? Information volunteered by you. and all that is stored on their servers.

MySpace 111
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How Journalism School Taught Me To Be a Better Blogger

Socialized

I went to journalism school, which just might make me a “better” blogger. When I reference someone else’s blog, or an article, I’m very thorough and conscientious about clearly pointing out where the information came from. What else did I learn in journalism school? So there’s a bit of what I learned in journalism school.

Journal 178
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Facebook May Add a Separate News Tab to Promote 'High Quality, Trusted' Journalism

Social Media Today

Facebook CEO Mark Zuckerberg is looking at new ways to ensure accurate information is shared on Facebook, which may include a new, separate news tab.

Journal 168
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My Obsession: The Consumption of Information

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking My Obsession: The Consumption of Information Written on July 6, 2010 by Justin Levy in consumption , information 4 Comments - Leave a comment! I have a confession to make: I’m addicted to consuming information.

RSS 216
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Journalism Is Not Content Marketing

Twist Image

I didn't consider that "true" journalism. I always held journalism to a higher standard. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with. The power of journalism has shifted.

Journal 40