Jeff Esposito

APRIL 3, 2013

Below is my full talk but some key takeaways include: Information overload. While I could have talked about a ton of things from food trucks, to influencer marketing to Shaq being Shaq, I settled for talking about clutter and how smart companies are using it to their advantage. Making a conference what you want it to be. Experience marketing.

Conference 39

Conference Communities Influencer Company 39

Jeff Esposito

MAY 23, 2012

Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes.

Team 42

Team Data Brands Marketing 42

Jeff Esposito

FEBRUARY 26, 2012

While the book does get into some heady topics, Dr. Wu distills the information so that everyone can understand it. After reading, I can say that despite being ~100 pages, the good Doctor gives readers a great understanding of what makes users of social technology tick.

Review 39

Review Social Media Case Study Study 39

Jeff Esposito

OCTOBER 7, 2010

So we must send those media advisories and press releases to inform:“It IS a good idea to keep spamming me with press releases.” Mr. Britt asks for word-of-mouth information. For instance, “don’t nag,” is a great tip that all of us should take to heart. This is what will get your story good traction.

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Press Release How To Eventful Resources 36

Jeff Esposito

JUNE 19, 2013

One of my former bosses suggested that I check out the Community Roundtable – that was 2008 – and I was happy to check out the information that Jim Storer and Rachel Happe were producing. Things were changing quickly and I was trying to absorb everything I could read and learn from really smart folks.

Communities 43

Communities Report Committee Community building 43

Jeff Esposito

JANUARY 19, 2011

EDT to discuss the topic along with Diane Gomez ( @gomezdm ), PR Manager at the Public Relations Society of America , and Ryan Gerds, Public Information Officer at Munroe Regional Medical Center ( @munroeregional ). For more information on #prstudchat or this specific chat, please click here. Hope to see you there.

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Policies Social Media Organization Questions 27

Jeff Esposito

JANUARY 30, 2013

So keep up to current events and share information that is timely. Your ideas of kick ass content might be different from theirs. 2) Make it relevant – customers in your community want to know that you are relevant.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

FEBRUARY 8, 2012

There is no fluff or bunnies, just straight to the point information, and is perfect for: folks new to the space. And even happier when I kind of scooped Jason on the announcement (more on that in the video) and that he’d send me a copy to review (thanks Jason). executives looking to learn more on social media (sans rainbows).

Social Media 42

Social Media Review Video 42

Jeff Esposito

SEPTEMBER 20, 2012

So I called up PayPal and Jason on their team was awesome and helped create dispute tickets for me in no time, but mentioned that I would have to talk to eBay as well as the labels were printed on their site… I was warm transferred to a rep who then transferred me to a member of the fraud team.

Team 43

Team Sites List Twitter 43

Jeff Esposito

NOVEMBER 9, 2012

Click here for more information on the event, all proceeds go to charity, if you do go, be sure to stop by and see Nick Gosselin. I hope that you can find it in your heart in some way to donate some funds to the Red Cross to help with the relief efforts. Have a safe weekend and look forward to catching up next week.

Klout 37

Klout Apple Small Business Eventful 37

Jeff Esposito

AUGUST 8, 2011

It was clean, had a lot of white space and then I could share what I wanted with who I wanted and see information from who I wanted. Dear Google, You started off so very nice with Google Plus. It was lust that I was hoping would turn into love.

Google 42

Google Notification System Team 42

Jeff Esposito

JULY 15, 2013

We work hard to ensure that only appropriate factual information regarding an investigation is released and deeply regret today’s incident. The NTSB does not release or confirm the names of crewmembers or people involved in transportation accidents to the media.

Company 44

Company Transportation Press Release Apple 44

Jeff Esposito

AUGUST 8, 2012

It’s one-stop shopping for all the information a busy reporter needs when filing a story and it becomes the foundational document for developing key messages and crisis Q’s and A’s. Well, I’m here to tell you the press release is alive and well and useful. The Press Conference To be sure, press conferences can be an expensive proposition.

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

APRIL 3, 2012

More importantly, I was hooked and ready to tune in for the reveal on my social networks for information and imagery to trickle out over the course of the day. First came the fan apparel then came the on-field gear capped off with a player who endorsed Nike from each team donning the new gear.

Apparel 43

Apparel Case Study Sports Study 43

Jeff Esposito

APRIL 6, 2011

Instead of being a source of news and information from the media – our industry is being looked at as nothing more than a bunch of snake oil salesmen. The recent bad press for the PR industry (and individual practitioners) in TechCrunch , Forrester and the New York Times came from the work of horrible PR people.

Apple 37

Apple Small Business Industry News 37

Jeff Esposito

MARCH 21, 2011

If a customer heads to your page at that time and can’t get in, chances are that they’ll head to a competitor’s website where they can make a live connection or get information. You also need to know that no matter how uber-popular Facebook is, it has still experienced downtime and bugs.

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Facebook MySpace Class Apple 49

Jeff Esposito

JUNE 27, 2011

Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

NOVEMBER 12, 2012

To inform fans of these services, the Fan Rewards Program gives customers points for checking out them out. Below are five examples that marketers should look to emulate: Try our stuff – The NFL offers a bevy of pay services for fans including streaming game day audio and Game Rewind.

Content 42

Content Marketing Discount Sports 42

Jeff Esposito

JULY 9, 2012

When you have the buckets and some revenue information, build out a more robust profile that you can use as guide for your business in terms of the types of social consumers who are connected with your company. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

FEBRUARY 23, 2011

It would be one thing if bought a commercial to support these local small and micro businesses, but seriously having these business owners say something like: “BP asked you to keep me informed” and keeping the BP branding was in poor taste.

Advertising 33

Advertising News Tools Brands 33

Jeff Esposito

MAY 27, 2011

The main part of the reason is that I do PR and not advertising so when I do pass along the information I am usually met with a response from my marketing team with an “are you kidding me?” you see many bloggers come in with rates well above a traditional publication with a fraction of the traffic.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

NOVEMBER 22, 2010

Sure the language was strong, but nothing was inaccurate and aside from being a bit stronger than I would have used, but it really shows his passion and willingness to shed light onto a post that was giving incorrect information out about his company. What do you think of the response? Too strong, too weak or just right?

Engagement 35

Engagement Reputation Authentication Social Media 35

Jeff Esposito

APRIL 21, 2011

We will contact you as soon as we have more information. Your comments have been written to your database thus preserving your data, and if you’d like, you can revert to the WordPress commenting platform and all comments will be synced with Livefyre once you reactive our plug-in. We appreciate your patience and understanding.

Foursquare 32

Foursquare HootSuite Disqus Reddit 32

Jeff Esposito

JULY 11, 2011

To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market. Brand Awareness – given the nature of the platform, companies can search for their brand and products or services and see what is being said about them or their space.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

JANUARY 12, 2011

While there are still meaningful conversations and thoughts to be had, it is more difficult to see them in streams of information flooded with retweets, blog posts and event and other hashtags merely rehashing the verbatim of the speaker de jour.

Construction 46

Construction Conference Hashtag Applications 46

Jeff Esposito

APRIL 1, 2011

For more information on Christina, check out her bio below. This is a guest post from Christina Khoury , a founding member of the PR Breakfast Club. Social media is what you make of it. This goes for both companies and individuals.

Social Media 42

Social Media Hotels Travel Delicious 42

Jeff Esposito

APRIL 17, 2012

From a social media standpoint LinkedIn allows users to connect with real life acquaintances, network with others that share similar interests or to share ideas and information. Participating organizations can also advertise within the LinkedIn ecosystem or create ad campaigns focused on core objectives such as sales.

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

APRIL 11, 2011

We need and want news, information, etc. When I was on vacation last month, my boss actually texted me and said “step away from the Hootsuite.”. As a culture too, I think we are addicted to social media. We’ve become so busy, with more to do, and less time to do it. immediately and social media provides that.

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

AUGUST 2, 2010

Very engaging and informative. [link] frank barry Very well done y'all jeffespo It is a great presentation, I can't take credit for making it though. Just finding it Lei De Guzman awesome presentation I’d say. Thanks for sharing! Anonymous Glad to. It was an awesome prezo. Cartoon of the day Five for Friday 09.24.10

Social Media 32

Social Media Creative Commons Disqus Flickr 32

Jeff Esposito

APRIL 4, 2011

On one hand will companies be willing share all information with their agency? The notion of putting all of the eggs into one basket also does not consider the fact that many large companies hire outside firms to handle their social media monitoring and/or public relations.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

DECEMBER 20, 2010

Sure much of the information is public, but when does it become an invasion of privacy? How many of you have said that you were going to Facebook stalk someone? Don’t be modest, everyone knows you do it. The question really is does it make it right?

Diagrams 54

Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

DECEMBER 9, 2010

This may sound easy, but at times it is rocket science as generating digestible information that is not too watered is not the easiest thing to do. If you think it is, I suggest trying it sometime. Conversing. The root of social media is the conversation on the platforms that we all know and love.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

JANUARY 20, 2011

What is not fiction is HAPPO a great group of folks looking to help PR folks find employers, for more information, visit the site here. Disclaimer – this post is a pure work of fiction and does not represent any job that has a salary attached to it. Kris Kringle, AKA Santa Claus is a fictional character as well.

Travel 24

Travel Hashtag Communities Blogger 24

Jeff Esposito

MARCH 4, 2011

It shows that combining social media and search for product information has a 48 percent conversion rate in purchase for consumers. – I have always stood by the fact that social media will not be a silver bullet that replaces traditional marketing, but rather support the entire business.

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

APRIL 22, 2011

This is mainly because a lot of ideas get rehashed and let’s face it with the information overload with number one, you just miss things. I am going to guess that the answer to question one is a lot and number two is not too many.

Real Estate 35

Real Estate RSS Training Meeting 35

Jeff Esposito

SEPTEMBER 27, 2010

Two weeks ago, I received an email from the folks at Klout informing me that Fox wanted to send me a watching kit for its new television series Lone Star. Written on September 27, 2010 by Espo in PR This post originally ran on PR Breakfast Club earlier in the week. I am sure that some of you reading this got the same email.

Influencer 35

Influencer Klout Hotels Creative Commons 35

Jeff Esposito

JULY 8, 2010

link] Tommy is my name Hey Jeff… You know your stuff, your information is accurate, you're just a little rushed. This post was mentioned on Twitter by jeffespo and jeffespo. jeffespo said: Please Skewer Me [link] [.] Just remember is to breathe, I think much of everything else will work itself out from there. jeffespo Thanks Tommy.

Case Study 24

Case Study Press Release Creative Commons Disqus 24