Sprout Social

NOVEMBER 19, 2020

However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. When looking at conversations that included mentions of mental health, self-care and stress in the context of outdoor activities, we found that 66% of messages showed positive sentiment.

Travel 121

Travel Sports Exercises Sentiment 121

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations.

Brands 115

Brands Sentiment Conversation Hashtag 115

Keyhole.co

FEBRUARY 14, 2024

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. Taylor Swift’s Effect on NFL Super Bowl LVIII The Taylor Swift Effect is all about the incredible cultural and economic influence of pop superstar Taylor Swift. Duolingo 2.

Eventful 52

Eventful Advertising Social Media Features 52

Audiense

MARCH 28, 2018

Traditionally, the results obtained from social listening covers what was said around the topic, brand, the sentiment and the volume of that conversation… but that was all. Who are these people? How do they feel about the topic/brand? Why are they talking about cryptocurrency and what do they know about it?

Analysis 87

Analysis Research Metadata Patterns 87

Convince & Convert

MARCH 30, 2016

With 90% of moms online and 22% shopping online at least once a day , more moms are having conversations through social channels about their purchases and sharing their feelings about their experiences with brands. 40% talk about their kids’ sporting events. Moms talk three times more about kids’ birthdays than seasonal holidays.

Research 60

Research Engagement How To Sentiment 60

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast!

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

JUNE 16, 2016

Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Once this question is answered, a set of defined objectives based on your existing social media strategy and overarching marketing goals should be set. Social media loves a good hashtag #selfie or #TBT.

Instagram 40

Instagram Tips UGC Hashtag 40

Sprout Social

JUNE 7, 2016

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. The Events tab is a great resource for social media managers and content creators.

Metrics 40

Metrics Twitter Comparison Report 40

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

Campaign 145

Campaign Social Media Travel Hashtag 145

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Jeff Esposito

SEPTEMBER 8, 2011

All sentiment was assigned by Lithium’s text analytics within their tool. The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points. SIM (NPS*Conversation Share*1,000) – 2 Points.

Lithium 43

Lithium Sentiment Team Conversation 43

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data. Why should you care?

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data. Why should you care?

Analytics 52

Analytics Twitter Metrics HootSuite 52

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. This follower may also serve as a potential influencer or collaboration opportunity.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Hootsuite

JULY 13, 2022

The Nike swoosh and the Just Do It tagline are iconic in both sports and fashion. By looking and sounding a certain way, you subconsciously influence folks into believing you are the way you look. Don’t forget to build your social media customer service strategy , too. This tool can track your earned social mentions.

Tips 107

Tips HootSuite Survey Template 107

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Jay’s Thought of the Week. Jay: Absolutely.

Social Media 117

Social Media Committee Team Questions 117

Sprout Social

JULY 27, 2021

Millions of British and Irish people will tune in six nights a week for an hour or more, with the ferocity and enthusiasm of any sports fan. Interested in leveraging some of the hype for your business’ social strategy, but not sure how? Using Sprout Social’s Advanced Listening , we’ve recorded a whopping 2.49

Trends 122

Trends Strategy Tips Meme 122

Sprout Social

MAY 13, 2020

This piece will discuss how agencies can use social data and tools to grow their business, level-set client expectations and align internal teams. Use social data and tools to attract new clients. Agencies can and should promote their services and successes on social media.

Class 119

Class Data How To Metrics 119

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 131

Campaign Social Media UGC Metrics 131

Sprout Social

AUGUST 3, 2022

Or maybe you know its twin, the infamous influencer apology, complete with crocodile tears on camera. From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media is all about personal connection, so embrace the human side. Listen before speaking.

Brands 99

Brands Issues Social Media Conference 99

Laurel Papworth

FEBRUARY 22, 2015

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. Which Social Media Platforms?

Avatar 40

Avatar Strategy Social Media How To 40

Hootsuite

MAY 3, 2023

That said, they do reflect the overall sentiment of online searches. Use captions Captions are an essential part of social media accessibility. In fact, a survey from Verizon Media found that 80% of people are more likely to watch a video when captions are available. Or worse–getting penalized by YouTube and Google.

SEO 111

SEO YouTube Embedding Hashtag 111

Laurel Papworth

SEPTEMBER 18, 2014

In other words its’ the equivalent of telling them “it’s here” Tweet your surfing home movie with #surf #sport or your latest culinary delight photo with #food #foodporn. Rarely searched for directly, more a descriptor the social object (status update or tweet) with an attached sentiment.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

ProBlogger

JANUARY 12, 2011

He positions himself as a comedian who has an irreverent outlook at blogging, social media, and marketing. What was surprising is that she is just as active on social media and her blog. She is an extremely talented individual who brings a lot to the social media community. Jordan Cooper. Blog | Twitter.

Blogger 55

Blogger Communities Blogosphere Skills 55

Convince & Convert

JULY 1, 2016

Zignal provides an incredibly powerful suite of social listening tools to social media marketers. Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids. I think anybody who’s listening to Marketing Marvels either live or recorded has a sense for what social media listening is.

How To 113

How To Widget Trends Report 113

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area.

Insurance 115

Insurance Journal Research Hashtag 115

Sprout Social

APRIL 18, 2024

Sprout Social features are designed to help you move at the speed of social. We release over a hundred updates per year that span across publishing, engagement, analytics, social listening and customer care. That’s a lot of social media tools at our customers’ disposal. Of course, there are a few fan favorites.

Features 122

Features Sentiment Social Media Management Report 122

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. How Social Media Affects Content Relevance in Search : Why is social media so important? Breadcrumbs, navigation, and related pages are a great way to start.

Marketing 264

Marketing SEO Case Study Small Business 264

Hootsuite

NOVEMBER 8, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Founded in 2016, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers. What is Cameo?

Video 91

Video Brands Hosting Template 91

Keyhole.co

JANUARY 1, 2023

We all know social engagement is important for brands, but how do you track the real world impact on your business? Are there influencers out there who may be impactful to your brand? Finding the right Twitter data analytics tool will provide you with the answer to those questions to help your social strategy flourish.

Analytics 52

Analytics Tools Twitter Brands 52

Writtent Blog

MARCH 23, 2016

A book you’ve read, a pizza delivery service or a social media network you’re using – get your story out with your particular experience and your thoughts on it. This idea is fantastic if you feel like getting sentimental or diving into flashbacks of laughter and carelessness. Share the Content of Influencers in Your Niche.

List 40

List Eventful Questions Industry 40

Hootsuite

JUNE 21, 2022

For a social media company, you could argue we were a bit late to the TikTok game. We watched, we followed, we learned the language, and then we took the plunge into the most exciting thing to happen to social media since the invention of the selfie. hootsuite scheduling on social just got a lot better ?

HootSuite 84

HootSuite Trends UGC Authentication 84

Sprout Social

FEBRUARY 24, 2020

If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. The teen is achieving what celebrities and top tier influencers take years and entire teams to do. That’s why it’s as frustrating as it is fascinating to break into for established influencers and brands.

Brands 124

Brands Meme Hashtag Influencer 124

Social Media Marketing

MARCH 31, 2013

It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. While it may be difficult to accept, it's true. Similarly, the other Inc.

Marketing 167

Marketing Sentiment Compete Sports 167

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Tagged as: digg , jay adelson , kevin rose , social media , social news { 24 trackbacks } Communications Downtime: Another Digg Revolt? Thanks, guys!

Digg 100

Digg StumbleUpon Communities Upcoming 100