Buzz Marketing for Technology

DECEMBER 15, 2011

Rather than investing in media properties that become more expensive as they become successful, you’re now on your way to developing owned media that increases in value the more it’s used. What are they interested in – sports, music, TV? Is Sentiment Making Brands Stupid? I loved the article by Nick Carr a few.

Brands 275

Brands Repository Analysis Sentiment 275

Laurel Papworth

JANUARY 17, 2010

This social media invite sent to Fashionista highlights some of the issues of running blogger only events. We appreciate the sentiment, but no thank you. Social Media Fashion. Some, like me, get fed up with being lectured that we should be on their private PR industry panel as a duty to the social media industry.

Fashion 96

Fashion Blogger Eventful Social Media 96

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Sprout Social

JUNE 7, 2016

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. The Events tab is a great resource for social media managers and content creators.

Metrics 40

Metrics Twitter Comparison Report 40

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast!

Analytics 105

Analytics Social Media Tools Price 105

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Olive asked, and beer is on its way!

Campaign 145

Campaign Social Media Travel Hashtag 145

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Hootsuite

JULY 15, 2020

Gather this information from: Social media analytics , especially Facebook Audience Insights. Learn which social channels your audience uses. Google Analytics : See which social networks appear in your referral traffic report. Active on social media. spending power and patterns. Challenges.

Template 145

Template Templates How To Tourism 145

Hootsuite

JULY 13, 2022

The Nike swoosh and the Just Do It tagline are iconic in both sports and fashion. Don’t forget to build your social media customer service strategy , too. This way, you’ll support your customer experience on social media. This tool can track your earned social mentions. Take Nike for example.

Tips 107

Tips HootSuite Survey Template 107

Sprout Social

DECEMBER 14, 2016

It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. At its most basic, social media is a marketing and sales tool. Here are six tips to help you grow your retail business on social media: 1. Evaluate Your Resources.

Retail 40

Retail Social Media Sports Construction 40

Sprout Social

AUGUST 16, 2023

We’re making it easy for Salesforce customers to manage their full social media presence while maintaining a 360-degree view of their customer. With Sprout, you get an intuitive, straightforward platform designed to help you maximize business impact from social. What is Salesforce Social Studio?

Brands 69

Brands Social Media Management Authentication Software 69

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 131

Campaign Social Media UGC Metrics 131

Sprout Social

DECEMBER 4, 2019

Managing a brand’s social media presence is no small feat. From regular publishing to social analytics to customer service, today’s social media manager is often juggling multiple jobs at once. DonorsChoose.org streamlines and elevates their social media strategy with Sprout. It’s time saving.

Strategy 62

Strategy Brands Social Media Management Curation 62

Hootsuite

MAY 3, 2023

Like most search engines and social networks, YouTube uses a variety of elements to determine the placement of your video in search results. That said, they do reflect the overall sentiment of online searches. Use captions Captions are an essential part of social media accessibility. Sign up free today.

SEO 111

SEO YouTube Embedding Hashtag 111

Convince & Convert

AUGUST 17, 2012

This is Episode 29 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.). This episode features Lauren Vargas of Aetna.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area.

Insurance 115

Insurance Journal Research Hashtag 115

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. How Social Media Affects Content Relevance in Search : Why is social media so important? Breadcrumbs, navigation, and related pages are a great way to start.

Marketing 264

Marketing SEO Case Study Small Business 264

Social Media Marketing

MARCH 31, 2013

It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. While it may be difficult to accept, it's true. Similarly, the other Inc.

Marketing 167

Marketing Sentiment Compete Sports 167

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Tagged as: digg , jay adelson , kevin rose , social media , social news { 24 trackbacks } Communications Downtime: Another Digg Revolt? Thanks, guys!

Digg 100

Digg StumbleUpon Communities Upcoming 100

Hootsuite

MARCH 3, 2020

Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. Social listening definition.

Tools 145

Tools Sentiment HootSuite Reddit 145