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Social media moderation: How to respond to world events

Sprout Social

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation?

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The ultimate social media listening guide for marketers

Sprout Social

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. It’s clear that collective action can drive change.

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Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts

The Social Media Hat

Social Media Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts. Creating content for social media can be tough. If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts.

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The next era of social is about trust: Sprout Sessions Live kicks off with a real bang

Sprout Social

We’re bombarded with this sentiment in headlines and can’t ignore the paradigm shift happening. Luka Dukich of the Chicago Bulls, Andrew Rosch of Trek Bikes and Mallorie Rosenbluth of Grubhub shared the stage to discuss their evolving relationship with social communities. And we know what they want—real connection. Defining connection.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. Social listening tools automatically capture mentions of your brand, or other defined target keywords, and measure sentiment over time. The joys of technology. Get the full report now!

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