Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. Why not join forces in a competitive space filled with other thought leaders, brand ambassadors, and influencers?

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JUNE 7, 2018

There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. Influencer Marketing on Social Media. Influencers on social media have massive fan followings that can potentially turn into leads. Conduct webinars on topics related to your industry.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

JANUARY 30, 2020

Harness the Power of Influencers. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers. Social influencers have authentic audiences who trust their recommendations, which means that they can influence buying decisions. Image via Instagram. Image via Instagram.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

DECEMBER 12, 2018

Influencer Marketing Going Micro. We all know social media stars with hundreds of thousands of subscribers who play essential roles in their respective industries. These top–tier influencers have already become a well-recognized part of the digital marketing ecosystem. Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

OCTOBER 17, 2023

Among the most challenging tasks for social media managers are managing influencer marketing partnerships; sourcing user-generated content (UGC); producing videos; and tracking/reporting on analytics. Per the report, “across all industries, social marketers were far more likely to be kept than cut.”

Research 257

Research Report Social Media CPM 257

Webbiquity SMM

NOVEMBER 27, 2018

Influencer marketing: Because of its broad reach and ease of connecting, Twitter is ideal for helping marketers do influencer marketing the right way. It’s the simplest platform for connecting, sharing, and engaging with key industry influencers. Fear of missing out (FOMO) can be a powerful motivator.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

MAY 18, 2021

” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” On the Other Hand. each month). In Summary. Scientific? By no means.

B2B 348

B2B Platform Social Media Twitter 348

Webbiquity SMM

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Follow the influencers.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. This will help increase the exposure of your company’s messaging, and if other employees see their peers posting, they can be influenced to start sharing company updates as well. Drive revenue.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

NOVEMBER 12, 2019

Journalists, bloggers, analysts, potential partners (companies with complementary / non-competitive products who sell into the same target market), and other influencers may be out there tweeting, writing, commenting, or posting about your company. At the very least, all influencer brand mentions should be acknowledged.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

MARCH 7, 2019

Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget. Use Targeted Social Media Ads.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

JANUARY 31, 2019

It should help you more effectively capitalize on trends and address pressing problems in your industry. Are your videos performing above par for the industry? In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Are you adopting influencer marketing best practices ?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

MARCH 31, 2020

They are sick of the hate, the profanity, the pointless MAGA-vs-“the resistance” diatribes, the bots and trolls, the whole outrage industrial complex. Maybe, if Jack Dorsey and the Twitter marketing team of Leslie Berland and Gap Kim start taking business influencers and professionals seriously. Could it happen?

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. Influencer partnerships? Audience members can “raise their hands” to be invited to speak. Sponsorships?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

APRIL 30, 2020

This is especially important if you want to find authentic influencers. Many Instagram “influencers” have fake followers and want to sell their Instagram account. Based on a report by Social Tradia, you need to use valid tools to find authentic influencers. Planoly is another scheduling tool for Instagram.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Many of the top experts in PR, blogging and social media have written about influencer marketing strategies and tactics. But PR software and influencer databases make it easy to send out poorly targeted (or flat-out untargeted) messages in bulk.

Blogger 100

Blogger Airlines Hotels Influencer 100

Webbiquity SMM

MARCH 30, 2012

Identify the key influencers in your market. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. Combing these measures provides at least a rough guide to the relative influence of various sources.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JUNE 11, 2013

Industry sites: these can include financial or technology analyst websites, trade show and event sites, and trade association sites. Social media sites provide the opportunity to demonstrate expertise in your field and engage with peers, influencers and potential customers.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Enterprises: organizations large, midsized or small can aggregate blog posts about their company or industry in one spot as a service to their customers, prospects and other interested stakeholders. Tweet This!

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Social media platforms and practices evolve constantly.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

MAY 23, 2011

Enhanced brand image and credibility as an industry thought leader or category expert. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. Expanded social media following (e.g., Leads and new business. Tactics (Primary).

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

MAY 24, 2010

On the producer side, the most important attributes are interpersonal skills and industry knowledge. Social media is about building relationships and influence. This fear is most common in the medical, financial services, and other regulated industries. Social media is free. Social media marketing is too risky.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

JULY 23, 2013

Local directories and high-quality industry directories. Industry-specific directories, often published by trade associations and publishers, are another important link source. Links from industry news sources are among the most valuable for building authority. Four Worthwhile Link Sources. News and media coverage. Social media.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Share this on Technorati.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

AUGUST 2, 2018

It’s Okay to be The John Stockton of Your Industry. You don’t need flashy social media campaigns, dynamic branding, or an overly ambitious mission statement to ascend to the top of your industry. If you’re on the fence about whether your company needs to utilize social media, consider these four arguments against it. (Or, The 1992 U.S.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

NOVEMBER 12, 2012

In the words of HubSpot co-founder and CEO Brian Halligan, inbound marketing is “where you help yourself ‘get found’ by people already learning about and shopping in your industry.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

DECEMBER 6, 2010

Both require relationships with influential people in one’s industry to be effective. Social media and PR can both be used to influence journalists and other influencers online. Both are primarily focused on brand awareness, credibility building and image enhancement. And both rely on the ability to tell an interesting story.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

DECEMBER 26, 2012

It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. Among Brian’s recommendations are that B2B companies should partner with their outside PR and marketing agencies (“get to know them as people”) and should “Be generous to your influencers.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Develop relationships with influencers. Get ideas for product development. Social media brings these discussions into the open.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Erica Swallow interviews 14 PR experts including Jeff Esposito , Lou Hoffman and Dave Delaney to get their opinions “on the future of public relations and how they see social media changing the industry.&# PR and SEO.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.” Here are six keys to make it successful with influencer marketing.

Influencer 206

Influencer Marketing Blogger B2B 206

Webbiquity SMM

SEPTEMBER 9, 2013

So if your prospective buyers are relying less on search but more on social media, or established industry news sources, or on expert “influencers,” or even on advertising, WPO is about making sure your brand is visible in all of those places. • WPO is about helping, not manipulating. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

APRIL 19, 2011

It takes business savvy and years of industry experience to do this well. It’s far easier to teach a subject matter expert in your company how to use social media tools than it is to try to magically impart product, company, industry and business knowledge to a social media intern. Failing to plan. Except in rare cases (e.g.,

Social Media 193

Social Media Sysomos Case Study B2B 193