Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Waxing UnLyrical

MAY 13, 2019

If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. Sprout Social.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Unmetric

AUGUST 28, 2019

Social media listening tools can do a whole lot of things to boost your brand’s performance on social. With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. Pricing: Free.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN.

Social Media 193

Social Media Sysomos Case Study B2B 193

Convince & Convert

AUGUST 13, 2015

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Oktopost

NOVEMBER 18, 2020

It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale. However, not all leads marketing hands over should have been handed over. Sales and Marketing Are One. This is particularly so for sales teams.

Engagement 89

Engagement Social Media B2B Team 89

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. Depending on the industry you’re in and the kind of product or services you offer, your recommended timing may vary.

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

MAY 7, 2013

Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. You can house this on your website and/or blog, distribute it through the social networks, and use it in email marketing.

Hosting 160

Hosting URL Newsletter Analytics 160

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Social Media Marketing

JUNE 5, 2013

A roundup of relevant links affecting our industry. Salesforce’s biggest bet yet, smartphones begin their global dominance, social media trends in India, The Atlantic discovers the secret to audience growth, Altimeter Group’s latest report and more - it''s This Week in Social Media. Industry Salesforce.com will spend $2.5

Social Media 140

Social Media Foursquare Journal Flipboard 140

Buffer Social

SEPTEMBER 15, 2016

We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. Amanda Sibley , HubSpot marketing.

Social Media Management 40

Social Media Management Hubspot Social Media How To 40

Buffer Social

MAY 30, 2023

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Google defines it as any video over 10 minutes, while HubSpot found that the optimal length is 31-60 seconds.

Video 76

Video Film Meme Trends 76

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. Social media is a great way to make more in-real-life contacts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Buffer Social

MARCH 27, 2018

From the answer, we learned about what to create for the blog and also what to share on our social media. Learn from your industry peers. The third strategy is to learn from your industry peers. Look at the top pages in your industry and see what is working for them. Or perhaps their way of marketing resonates with you.

Content 110

Content How To Overview Analytics 110

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! I consider myself a pretty lucky guy.

Social Media 40

Social Media Social Media Management Project Marketing 40

Buffer Social

OCTOBER 14, 2019

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. That’s a good takeaway for marketers. It was a side of him you don’t alway see in public forums.

News 63

News Facebook Survey Hubspot 63

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. and, “What associations and social networks does Victoria belong to?” highlight to tweet).

Content 60

Content Tips Analysis Curation 60

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Marketing Pilgrim ). Social networks and blogs In the U.S

Social Media 229

Social Media Hubspot B2B Marketing 229

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). What Is Social?

Class 40

Class Skills Social Media Marketing 40

Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Selling on Instagram: How to Use Instagram’s Shoppable Posts – HubSpot Blog. How to Sell With Instagram Shoppable Posts: Shopping on Instagram – Social Media Examiner Blog.

Instagram 75

Instagram Strategy Tips How To 75

Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. This is so that you know that the strategy is easily repeatable and works for other industries as well. The Stats Post Formula: Content Marketing Strategy that Drives Results. See the pattern?

Case Study 40

Case Study Study Curation Survey 40

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

ProBlogger

AUGUST 20, 2012

Who has the time to stay on top of the latest trends on Facebook, Twitter, Google+, or Pinterest while still running a business or marketing department? Unless you can figure out efficient ways to keep on top of social media, you’ll become overwhelmed. You can also sign up for an industry-leading Twitter blog like TwitTip via email.

Trends 42

Trends Social Media Flipboard Tips 42

Writtent Blog

JUNE 13, 2013

92% of marketers are currently creating custom branded content. Advice to write “quality content” isn’t always enough; even brilliant content can be ignored if you aren’t marketing it the right way. During the day, she works at HubSpot , developing the marketing industry’s leading content on all marketing subjects.

Tips 110

Tips Creative Commons Hubspot Publishing 110

Hootsuite

JANUARY 2, 2024

Be active on your target audience’s favorite platforms You can create as many (or as few) social accounts as you like. But your audience will only connect with you on the social networks they’re already actively using. Now that you understand who you want to connect with on social, you can figure out where to find them.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

ProBlogger

DECEMBER 5, 2011

This guide to Facebook Marketing is written by guest writer Amy Porterfield. The powerhouse network continues to climb. The key is to figure out how Facebook’s mega population can help you position your blog as the leading source in your industry while helping you increase your overall traffic and leads. One Billion.

Blogger 51

Blogger Facebook Marketing Metrics 51

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Invest in the best social media tools to save time and money. TikTok Marketing Strategy. Set TikTok Marketing Goals.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. Generate Organic Traffic. Source: google.com. Build Topical Authority.

Loyalty 204

Loyalty Software Publishing SEO 204

Hootsuite

JULY 13, 2023

Good for: Agencies, mid-size businesses and enterprise companies Discovering relevant data from social trends Industry-leading features for segmenting and analyzing data Advanced sentiment analysis Competitive benchmarking and reporting Pricing Pro: $800 per 10,000 mentions Enterprise: $3000 and up for unlimited mentions 4.

Comparison 76

Comparison HootSuite Hubspot Price 76

Sprout Social

AUGUST 14, 2023

Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers? Employee advocacy empowers employees to share smart, quality content with their social networks. used Sprout to leverage employee networks for these very reasons. The result was a 48.6%

Platform 72

Platform Tools Curation LinkedIn 72

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. You simply cannot execute an effective social media strategy of any kind. Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009.

Marketing 265

Marketing SEO Journal Engineering 265

Oktopost

OCTOBER 23, 2023

Lead generation is the lifeblood of any marketing team. Yet, amid the myriad complexities you face as a marketer, one significant barrier stands out: the ability to distinguish and effectively track the sources of leads within Customer Relationship Management (CRM) systems.

How To 62

How To Team Campaign System 62