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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

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Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business

The Realtime Report

The Survey. In light of just how sinister the nature of sabotaging a competitor’s online business and reputation can be, Reboot Digital surveyed 1,672 business owners to expose just how many businesses would consider sabotaging a competitor if they THOUGHT THEY WOULD get away with. Our survey can reveal that 18.3%

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6 Ways to Boost Your Content Engagement in 2021

Pixlee

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. Interactive content like Instagram polls, asking questions in your social media captions, and hosting live streams are great ways to engage with your audience. Have a Consistent Publishing Schedule.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines?

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The Top 11 Best B2B Marketing Podcasts for 2022

Oktopost

Let’s take a closer look at B2B marketing podcasts, learn why you should add one to your marketing plan, and survey the top ten best B2B marketing podcasts for 2022. The three most common types of podcasts are: Solo Podcasting – Solo podcasting is one host talking about a topic of interest without additional hosts or guests.

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8 tips to boost your video conversion rate

Sprout Social

According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Use your data and analytics as your north star.

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Understanding and exploring core social media features

Sprout Social

Gather data by conducting a survey, checking out competitor accounts, reading industry reports or by using a social listening tool. Instagram Guides Instagram Guides are a curation of published posts featured separately on your profile. Hosting a Watch Party is a great way to repurpose your video content that previously performed well.