Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Industry Reports and Studies: Stay updated on industry reports and studies to identify emerging trends, customer behaviors, and areas of innovation.

Marketing 62

Marketing Survey Skills How To 62

The Realtime Report

JUNE 15, 2021

Create focus groups and panel studies to get a more complete picture of what your customers are thinking about your brand and how satisfied they are with your service. A good way to encourage feedback from customers is to provide incentives such as discounts or free items for participating in the studies.

Tips 103

Tips Survey FAQ Knowledge Base 103

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Don’t be afraid to track mobile marketing separately from other web campaigns; according to Google’s study, mobile-only campaigns perform 11.5%

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

MARCH 20, 2013

A recent study published in the International Journal of Hospitality Management found that the level of willingness to pay a premium for green initiatives is significantly different depending on hotel type. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Conversation 199

Conversation Hotels Retail Focus Group 199

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. It’s a highly targeted, nearly free focus group.

Social Media 153

Social Media Strategy Content Template 153

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Some examples from a recent study in a university being, 90% of professors saying they work harder than average and 44% of students reporting they had donated to the university in the past year when in reality it was 28%.

Focus Group 100

Focus Group Curation Data Survey 100

The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). What happens when they do?

Mobile 186

Mobile Sites Focus Group Journal 186

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. It’s a highly targeted, nearly free focus group.

Social Media 165

Social Media Strategy Template Templates 165

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content. Community Building.

Retail 68

Retail Authentication UGC Case Study 68

Janet Fouts

APRIL 18, 2012

Give me a poll (that isn’t a focus group question and I’ll give you my opinion. To feature case studies or examples of real people who have impacted you, your product or the world. Photos and videos make us think, or laugh, encourage us to add a comment and share with our friends. Gimme respect. Rinse, repeat.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. While this can be effective, there’s a catch—their reaction to an ad may be different in the real world.

Social Media 107

Social Media Class Sample Samples 107

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. You don’t need to create a focus group; you have one already. He said, “It was practical, funny, informative and useful. Funny+useful=awesome.” Want to test a new flavor? Now get out there.

Twitter 154

Twitter Flickr Klout Case Study 154

Oktopost

MARCH 22, 2022

Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. We’re all used to pulling key customers for case studies, and those case studies can make great content for socials as well. Ask them to talk about their experience with your brand on social media.

Marketing 88

Marketing Loyalty Case Study Cost 88

Pam Moore

JULY 26, 2017

Customer case study and the power of content marketing planning and organization. This episode is part of a series that will dig in deep to the power of content marketing inclusive of strategies, and tactics you can implement immediately to take your content marketing and online business results to the next level. Episode Highlights: .

Content 162

Content How To Marketing Case Study 162

Sprout Social

JUNE 12, 2016

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

Social Media 40

Social Media News Twitter Focus Group 40

Sprout Social

JANUARY 12, 2023

Another Sprout study found that 53% of people feel more connected to brands that share their values. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. What compels customers to choose one brand over another? 3 examples of brand values. Gather feedback.

Brands 130

Brands How To Authentication Exercises 130

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Traditionally, customer case studies, PR and analyst relations have filled this role.

Social Media 191

Social Media Research ROI Technorati 191

Oktopost

OCTOBER 28, 2019

Study What Successful Influencers Do. If you want to build a strong personal brand and gain an online following, you’re going to want to study from the masters. Search for groups related to your industry and area of expertise, then join them. We’ve boiled them down to twelve key tips.

B2B 69

B2B Brands Tips Notification 69

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Related posts: Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place Are you a loyal visitor? Add this to Mister Wong.

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Whether you deploy PageCritiq or another web design crowdsourcing tool, here are a few tips to help you kick off your own optimization study.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Shiv Singh, vice president/global social media lead Razorfish (study). Although based on the user group experience this has a stronger social media overlay.

Social Media 85

Social Media Focus Group Authentication Retail 85

Audiense

FEBRUARY 8, 2017

See the case study right here. After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology.

Data 60

Data Focus Group Compete Twitter 60

ProBlogger

APRIL 23, 2014

We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. I would pore though books, articles, case studies, regardless of FMCG, appliances or technology background, it was all exposure for me.

Marketing 49

Marketing Forums Focus Group Case Study 49

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. More and more case studies of successes in social channels are popping up. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

APRIL 23, 2015

Consider this a mini focus group to power a broader campaign or piece of content. Community managers are uniquely positioned to look at how fans respond to humor on a daily basis and test different types of responses (highlight to tweet).

Communities 60

Communities Meme How To Focus Group 60

Buzz Marketing for Technology

JUNE 28, 2008

Psychologists are beginning to study the impact that information. case studies of business executives suggest. Lewis has found similar problems in focus groups he?s There are few studies of the area so far, but psy-chologists are calling for more. VOLUME 29, NUMBER 3 - March 1998. overload is having on our lives.

Data 100

Data Journal Survey Study 100

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful?

Content 164

Content Training ROI Compete 164

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business.

Content 162

Content Training How To ROI 162

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

Startup 109

Startup Web 2.0 SMS Proposal 109

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. If you’re going to be hanging with this crew online, you’d better study up. But in 2023, this research process can be slow and incomplete.

Research 123

Research Social Media HootSuite Marketing 123

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights.

Sample 99

Sample Samples Research Company 99

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Studies show customer-centric companies are 60% more profitable compared to those that aren’t focused on the customer. By studying customer behavior and preferences, AI can create tailored experiences that make customers feel understood and valued. Absolutely.

Strategy 134

Strategy How To Metrics Loyalty 134

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. A great (and yes tragic) case study. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops!

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

MARCH 29, 2022

Study them and you may discover valuable insights about what people really want in your industry generally, not just on Quora. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. As of March 2022, Quora gets over 697.3M visitors per month.

Brands 204

Brands NoFollow Marketing How To 204

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? Study them carefully to extract insights that can help you improve your business. The more good reviews you get, the higher your business listing shows up in local search results, such as on Google Maps.

Review 86

Review Google Brands Sentiment 86

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? It’s a study from American Express and Echo Research. Eric : Yeah, well, this is actually a pretty cool study. Eric : Yeah, I was going to ask, I wonder who is the agency of record for GM, for their social stuff. Tough Questions for Eric and Jay.

Yahoo 115

Yahoo Yammer Social Media Software 115