agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. The names of your products. That goes for Instagram geo-monitoring too.

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Hashtag Marketing Focus Group Conversation 128

Waxing UnLyrical

MAY 29, 2012

Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. Or maybe a new recipe or use for your product: And you have fans who want to be called by your product name: Wouldn’t it be so easy to create über fans by contacting them? I mean, they chose “Manwich” for their Twitter handle.

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Case Study Study Social Media Flickr 200

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

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Sprout Social

JUNE 12, 2016

Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

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Sprout Social

MARCH 7, 2022

Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. Using Twitter Brand Surveys can help you better understand what drives brand lift among an already receptive audience.

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Survey Brands Sentiment Template 93

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Today I am not holding back. ” NO! They want value. They want meaning. They want human connection.

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Research Template Templates Training 78

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. What are social listening tools?

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Brand Monitoring Tools HootSuite Brands 98

Sprout Social

OCTOBER 8, 2020

Are there any products or services that you offer that don’t have a lot of content? Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues. Artifact Uprising is a company that specializes in photo-related products.

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Content Meeting Process Sentiment 144

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Power innovation for product and R&D teams. What power!

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Tools Sentiment How To Team 94

Buzz Marketing for Technology

MAY 9, 2012

In other words, they are emotionally invested in the product, service or experience about which they are opining. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. In some contexts emotions are considered bad.

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Data Sample Samples Survey 222

Sprout Social

MARCH 26, 2019

These advantages span the entire company, from product development to customer service. Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. Create a brand analysis.

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Social Media Sentiment Marketing Analysis 104

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

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Social Media Team Focus Group Loyalty 111

Hootsuite

MAY 2, 2023

Facebook will share product recommendations and tips to help you get the most out of your Page. Hootsuite Composer allows you to create and schedule posts for Facebook, Instagram, Twitter, and other social media sites. And yes — you can join a Facebook Group as a Page instead of as your personal account.

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Real Estate Facebook HootSuite How To 102

Audiense

JUNE 13, 2017

These can range from tactical decisions, like the copy used in online ads, through to more strategic decisions like audience targeting and personalising campaigns, products or services to the individual segments,” said Juan Fernández , Product Manager at Audiense. “We

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Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”

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Webbiquity SMM

DECEMBER 21, 2010

Get ideas for product development. And no one knows the benefits and shortcomings of your current products better than your customers. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Twitter, Facebook and LinkedIn groups, community sites (e.g.

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Social Media Research ROI Technorati 191

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. It's there for the taking. How to test visual marketing programs.

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Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? kevinertell Great post, Adam.

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Research Social Media Marketing Retail 265

Buzz Marketing for Technology

JULY 7, 2008

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. © 2008 Community Group Therapy. The advice isn’t wrong - but too simplistic.

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Mindjumpers

MARCH 28, 2011

And this is whether we’re talking about Twitter, apps, interactive TV, websites, IT systems, hearing aids, 3D, mobile phones or something entirely different. In some way, Facebook can be used as a great focus group. And that is something which provides good possibilities.”. How to create “call to action&#.

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Conference iPad Mobile Focus Group 238

ProBlogger

NOVEMBER 24, 2011

Google+ is designed to draw you away from both Twitter and Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. So the following list of things that you should be doing on Google+ will keep you both productive and effective, not just entertained.

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Products Google Groups Groups 52

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests.

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Company Social Media Posterous StumbleUpon 231

Talkwalker SM

JUNE 14, 2016

Follow him on Twitter: @NealSchaffer. Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn.

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Oktopost

OCTOBER 28, 2019

If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Join Groups. Search for groups related to your industry and area of expertise, then join them.

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B2B Brands Tips Notification 69

Kikolani

JUNE 27, 2013

Not because they are worse companies, but because they are trying to create customer connections based on product and price, and customers are both tired of it and able to filter through it more than ever. An even simpler tool is to use Google Suggest to better understand how consumers see your products and services. Business'

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Tools Patterns Adwords Advertising 141

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand.

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Brands Klout Reputation Digg 114

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Where are the people most likely to buy your products and services? With your ear to the ground on social media, you’ll be the first to know if your product is working or if changes need to be made. correct me if not so.

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Social Media Strategy StumbleUpon Digg 269

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Need help launching a new product or service? Or do you need help better understanding your audience such as doing a customer focus group? Marketing Nutz Training and Consulting Can Help!

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Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Need help launching a new product or service? Or do you need help better understanding your audience such as doing a customer focus group? Marketing Nutz Training and Consulting Can Help!

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Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Need help launching a new product or service? Or do you need help better understanding your audience such as doing a customer focus group? Marketing Nutz Training and Consulting Can Help! .

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Social Media Template Templates Marketing 78

Twist Image

AUGUST 5, 2011

New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). I wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" chris messina.

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Wikipedia iPad Hashtag Apple 97

Pam Moore

JULY 11, 2018

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Accept it, deal with it and make them count! Be realistic.

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Apple Brands Tips Consultant 139

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Facebook will then assume you want to target a product to supporters of those “keywords” And return a “prospect” number. here’s Labor.

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Research Nielsen Sentiment Facebook 107

Convince & Convert

NOVEMBER 17, 2016

In addition to communicating employee benefits, you need to demystify the idea that moderate use of social media at work negatively impacts productivity—something four in five people believe. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Empowering Your Employees.

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Survey Education How To Hotels 60

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Or, apply the same concept to Twitter. Images – Choose images that add value and help illustrate the value of your product, service, or offer.

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Kikolani

JANUARY 26, 2010

I wasn’t sure what to expect as I only found out about it last Friday, thanks to Annette at TwoZen Productions. Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t.

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ROI SEO Social Media Tips 114

Convince & Convert

AUGUST 27, 2015

While the media loves Twitter, the story is bigger than any one social network. It is critical to know who and which media is influential for your company or brand or product. Don’t get me wrong, I still believe there is a place for focus groups. The list goes on and on and on. Television.

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