Ignite Social Media

SEPTEMBER 19, 2016

The tried and true marketing and product development standard is doing consumer insight surveys. The primary benefits are being able to focus on specific information and target questions to specific audiences. Also, over the years, the accuracy of these types of surveys has been questioned. billion searches per day.

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Products How To Survey Focus Group 60

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Why Google is your best friends for customer research.

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Research Template Templates Training 78

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites.

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Brand Monitoring Tools HootSuite Brands 98

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. At the very least, you’ll be able to craft more intelligent, informed questions for your survey. Post on Google Buzz. Your competitor recently released a new product?

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Social Media Committee Press Release Posterous 192

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Post on Google Buzz. Provide customer support. Share this on Bebo. Tweet This!

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Social Media Research ROI Technorati 191

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

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Consultant Foursquare Technorati RSS 106

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Post on Google Buzz. Have you ever wondered what people are REALLY saying about your brand ? Subscribe to the comments for this post?

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Brands Klout Reputation Digg 114

Webbiquity SMM

JUNE 20, 2011

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Google settled a lawsuit last fall relating to its Google Buzz service. Google “Facebook spam&# and you’ll get 246 million results. Image credit: Spin Sucks.

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Social Media ROI Social Networking Foursquare 205

Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy. Generates new business Google reviews work wonders in driving brand awareness. Let’s get started.

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Review Google Brands Sentiment 85

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Reply Jayesh Paul May 19, 2010 at 10:54 am Powerful points, social media tools are making more easier to check your SMO efforts via social stats with google analytics. Reply Michelle Hillaert May 19, 2010 at 8:38 am Simply put.

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Social Media Strategy StumbleUpon Digg 269

ProBlogger

JUNE 11, 2020

Google Analytics) is collecting for you. Unfortunately, Google no longer provides all the search terms people entered to find your blog. But rather than try to explain how to do it here, I suggest you read a post I wrote about Google Analytics , which includes information on how to identify these types of searches.

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Analytics Questions Blogger Education 31

Convince & Convert

APRIL 7, 2015

Drivers of employee engagement vary from company to company, survey to survey, but typically include issues like: Trust and belief in leadership. Facilitate focus groups or interviews with employees. Continue the conversation on our Facebook or Google+ pages. in January to an average 32.9%

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How To Yammer Metrics Statistics 60

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera. I say, probably not.

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Yahoo Yammer Social Media Software 115

Convince & Convert

DECEMBER 7, 2023

Survey results from Google and Ipsos displaying people’s level of engagement with an ad or product after seeing something they consider to be diverse or inclusive. This could include members from within your organization or an external focus group.

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Campaign Marketing Authentication Loyalty 137

Sprout Social

AUGUST 23, 2016

When is the last time you filled out a customer survey? Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first. Know What Customers Really Think.

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Social Media Avatar Social Networking Compete 40

Sherrilynne Starkie

JANUARY 8, 2018

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. HTML, CSS and JavaScript.

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Skills Social Media Sysomos Diagrams 334

Diva Marketing Blog

FEBRUARY 22, 2009

Two - Does using free tools like Google Alerts or Technorati still work? In real life, access to friend’s opinions is almost frictionless while in surveys, we spring a subject on someone out of the blue, don’t allow them to research the topic or ask friends. You have to decide and we’re still learning how to do that.

Research 40

Research Social Media Nielsen Microsoft 40

ProBlogger

AUGUST 30, 2015

Blogging Basics: Google Analytics. Moz explains the advantages of doing this at Using Google Analytics for Blog Post Timing Insights. Set up a time to check Google Analytics each month. Look at the content that is resonating and focus more on that. Look at your goal list. Use Webmasters to check for crawl errors.

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Training Eventful Tips Analytics 20

Sprout Social

DECEMBER 21, 2023

Dig into reviews, good and bad, about your competitors and their products—on their site, Google reviews, official review sites (TripAdvisor for experiences, Yelp for the food industry or G2 for tech products and software), Reddit and any other sources you can think of. For example, hiring an outside company to survey your target market.

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Analysis Products How To Price 106

Sprout Social

JANUARY 20, 2021

Like most people, B2B buyers often start that research on Google or another search engine. With Google Trends , Answer the Public , Ahrefs Keywords Explorer , Google Keyword Planner and other SEO tools can help you answer the questions: What questions are buyers asking about your industry, product or service?

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B2B Research Sentiment Marketing 114

Waxing UnLyrical

JULY 26, 2018

You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. A simple way to do this is to search the keyword in Google and see what types of posts come up.

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Campaign Content How To SEO 165

Buzz Marketing for Technology

JUNE 27, 2008

Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? ” “Research isn’t a Google search,” she said. Piss Poor Prof , Google should be research, at 12:50 pm EDT on June 17, 2008. E-mail this page.

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Education Research News Google 179

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. We are showcasing that we can provide meaningful insights faster than traditional insight campaigns or surveys would do,” Simon de Beauregard said. — Kahlúa (@Kahlua) May 27, 2020.

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Sentiment Analysis Template Templates 145

agora pulse

APRIL 29, 2020

And, of course, you can use Google Keyword Planner or Google Autofill to see what people are searching for. And on this note, Sean recommends surveying your audience. Send it to your email list, and ask questions like: “How can we serve you?”. Another tip is to master the fundamentals.

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YouTube Strategy How To Video 96

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Have them document EVERY question they receive.

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Social Media Strategy Consultant B2B 150

Convince & Convert

MARCH 3, 2010

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

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Social Media Strategy CoTweet CoTweet 122

ProBlogger

MARCH 11, 2013

Look for questions in search referrals (what people search Google for to arrive on your site can give insights). Ask Readers for their Questions (run a survey, poll or even a focus group with readers). Analyze internal searches (use a tool like Lijit to track the internal searches on your site).

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Blogger Tips Lijit eBook 51

Hootsuite

OCTOBER 1, 2019

According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. I just walked into a FedEx in downtown Manhattan and googled myself so I could print out a copy of Natalie’s article to read for the first time today with my therapist.

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Instagram Geotagging How To Tourism 111

Writtent Blog

JULY 16, 2013

Google and other major search engines associate fresh content with authority. In a recent survey of bloggers, it became clear that the majority of corporations creating custom content were clued into the secret that it’s an amazing way to generate new business: Image credit: Zemalf. It Powers Up Your Customer Acquisition.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

SEPTEMBER 20, 2010

It would be interesting to see the results of the survey if they were to conduct it a year from now; More B2B companies may be using Twitter and there will be more best practices from which to learn. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups.

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Social CRM Twitter B2B CoTweet 147