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5 Best Practices for Streamlining Your Social Media Publishing Workflow

Oktopost

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Writing, filming, editing, graphic designing – even just idea creation. Knowing that kale is good for us doesn’t make it go down any easier.

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The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. Les Miserables” had the most Likes of this year’s top films.

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7 steps to a successful social media video marketing strategy

Sprout Social

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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TikTok Stories explained: How to make the most out of 24 hours

Sprout Social

Since this feature hasn’t been heavily publicized, there’s untapped potential for marketers who take advantage of Stories. Every story you publish within a 24-hour period will show up as a segment in that Story post, so if you need a little longer than 15 seconds to get your message across, you can break it up. Published on.

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Top Five: Google is shuttering G+

Sherrilynne Starkie

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. Google supports quality news publishers in digital transformation.

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