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5 Best Practices for Streamlining Your Social Media Publishing Workflow

Oktopost

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Writing, filming, editing, graphic designing – even just idea creation. Knowing that kale is good for us doesn’t make it go down any easier.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Here are 7 surefire TikTok Marketing strategies. However, if you’re starting out on your TikTok Marketing Strategy, we have listed down here our top 7 strategies that are sure to give you results.

Strategy 175
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7 steps to a successful social media video marketing strategy

Sprout Social

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144
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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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TikTok Stories explained: How to make the most out of 24 hours

Sprout Social

Since this feature hasn’t been heavily publicized, there’s untapped potential for marketers who take advantage of Stories. Every story you publish within a 24-hour period will show up as a segment in that Story post, so if you need a little longer than 15 seconds to get your message across, you can break it up. Published on.

Film 124
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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
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Sprout on Sprout: How to create your own social media video template

Sprout Social

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Published on. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. Film videos in a flash. Filming and editing. Script writing.