Trending Sources

Firebelly News: Heartland Film Festival and Cerulean Restaurant Sweepstakes

Firebelly

This year is the 21st Annual Heartland Film Festival. Cerulean is running a sweepstakes through October 28 for 4 winners to receive 2 tickets to the exclusive Dinner in the Catacombs beneath City Market on Halloween night. This is the first time City Market has allowed anyone to hold a dinner down there, so what better time than on All Hallows Eve! Click here to enter:  [link].

Film 51

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform. The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. The end result is highly artistic and in no way promotional.

Film 23

This Instagram Video Contest Offers Fans Chance to Appear in a Horror Film

Convince & Convert

With Halloween on the horizon, it’s no surprise that marketers are embracing their ghoulish side. One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments. chance to win a walk-on role in a 2015 Blumhouse Productions film, the. The prize?

Film 25

Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

The most popular Instagram content during the Cannes Film Festival was personal-feeling photos taken by celebrities, while one of the most popular Facebook posts was from a film critic who criticized one of the judges’ selections. Marketers should continue to design big ideas based on their business objectives as usual. and U.S.—were Its findings included: Respondents were 1.3

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

In 2016, you don’t have a hope or a prayer of being the most powerful anything without an incredible online marketing campaign behind you. Lego has certainly accomplished this thanks to a groundbreaking online marketing campaign which hits its high notes on: YouTube : Its online video is bordering on being a private publishing house to rival any TV network. Would you like proof?

What is Influencer Marketing?

SocialFish

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog  and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction. More like this.

5 Reasons You Still Need Infographics

Unspoken

Take a look at why the infographic is still an effective marketing tool and should be part of your marketing strategy: Visuals are memorable. Even one that is only shared a handful of times taps the power of word-of-mouth marketing to expand the influence of your business. marketing Blog business Consciousness raising Crowdtap Exam (film) facebook Facebook features Infographic social media twitterDigital video content is getting a lot of attention lately and for good reason. Video is not the only visual way to reach your customer base, though. Piktochart.

Twitter Testing Promoted Tweet Carousel Ad Unit

SocialTimes Twitter

Revenue product manager Andrew Bragdon announced the test in a blog post , saying that the test is “available as a limited alpha to select managed accounts in select global markets.”. Disney  is among the initial advertisers testing Promoted Tweet Carousel, using it to promote upcoming feature film The BFG, and Volvo  and Gatorade  are participating in the test, as well. We also know that driving word-of-mouth marketing is critical as marketers want to develop an authentic relationship with customers. https://t.co/s7kYJUPb0w. s7kYJUPb0w. https://t.co/r6F2iEqTyA.

Mistakes To Avoid In Your Video Marketing

Small Business Mavericks

There have been a number of  video marketing  posts with helpful links on this blog. Knowing Knowing your customer is foundational to every marketing message. Work on the filming until lighting, volume, camera angle, etc. Unless you are filming an interview with experts who have spoken about the topic so many times they have it down, a script is a good idea. As for technology, the format your video is filmed & presented in will determine how well it can be viewed on various devices. Do you have any advice for those ready to try video marketing?

Video 78

Social Videos – Why, Where And How?

Mindjumpers

Basically, there are three popular ways to use social videos so far: Stop-motion filming. Vine re-introduced this retro filming technique and the popularity has exploded ever since. Businesses Use Vine as a Creative Marketing Tool. Brands Instagram News Pinterest Social Media Tips Visual content YouTube mixbit social videos stop-motion filming videos vine visual content

Video 83

5 Video Marketing Tips

Kikolani

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! All of these prove that video marketing is the next big thing in business this year. Remember: 68% of businesses have vowed to up their video marketing budgets this year.

Video 35

Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking. Brands need to strip back to the basics to succeed with their marketing campaigns. . If you’re reading this, I’m sure you can think of a few examples of poor, scattered, and dreary marketing. By Bryan Adams. Research from Media Dynamics, Inc.

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. But more than that, he explored why certain marketing sells and other marketing doesn’t.

B2B 60

How To Plan Your Movie Marketing On Social Media

Social Media Network Marketing

Social Media should be a part of your Film Marketing and Launch Plan. Just the way your Marketing Plan would have a set of tactical steps for action, your Social Media is to have an action plan as well. You need to streamline the entire Marketing Activity across all Platforms be it Hoardings, Ads, Events, Social Media and so on. This is critical.

Film 62

Get Creative with B2B Marketing in 2015

SocialFish

One of the best things about marketing is the constant challenge that comes with it. B2B marketing has to be smarter, sleeker and faster than B2C. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing. This is usually used for B2C marketing. Go ahead and get a channel started, then film a quick intro.

B2B 51

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

The Realtime Report

What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? 10 Yetis researcher Andy Barr noted: “Many online marketing analysts cited celebrity tweets as the reason behind the Gangnam Style success, but this was clearly wrong: celebrity tweets did not happen until after the initial spikes in traffic.”.

Film 130

The Best Video Content for Every Step of the Marketing Funnel

Convince & Convert

What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience. Brand Films. Well, it’s simple. FAQ Videos.

Video 50

Better YouTube Marketing in 5 Steps

Convince & Convert

Image via BigStockPhoto.com Multimedia integration has become an integral piece of content marketing in the digital space. The standard for content is naturally increasing as we see more feature films distributed and support for 5K quality, but its origins have left a mark on what the true cadence of YouTube is. It’s all about formula of execution. Give it all way quickly.

Content Marketing Isn’t Always About Content Creation

SocialFish

——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. Content creation continues to be the focus of most digital marketing and public relations campaigns and it’s starting to backfire. Concepts. Strategies.

Marketing in the Round with Gini Dietrich

Waxing UnLyrical

But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. I don’t do a lot of book reviews here at WUL, because: 1. Sorry, but they are!

Film 96

The Ultimate Star Wars Marketing Guide

Geoff Livingston

Each moment creates incredible amounts of word of mouth marketing for the film, and all of its secondary and ancillary merchandise. Disney’s fans and marketing partners are doing as more to promote the movie than the studio itself. Disney has achieved marketing nirvana, a perfect storm of pre-release hype. Guerilla marketing in NYC with Stormtrooper mobiles.

Film 40

Inbound Marketing vs. Content Marketing – What’s the Difference?

Writtent Blog

Are there any major differentiators when it comes to inbound vs content marketing, and what are they? You’ve just unwittingly stepped into one of the fiercest marketing debates today. While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use. Inbound Marketing.

Marketing Writers Face Dramatic Shift

Geoff Livingston

That’s about to shift toward more immersive media experiences, forcing marketers to write and design for live environments. Immersive media creates a new demand for dramatic writing skills , usually the domain of more artistic forms such as plays, films and broadcast. Given the market’s struggles with static content, I don’t think so. The crossroads is here.

Live-Streaming Tools – Which is the Best for Marketers?

Kikolani

Today, live-streaming is a very different tool – one that can be used by marketers in engaging and very effective ways. And being able to record in HD and stream in Wi-Fi or 3G has really moved live-streaming into the world of marketing. There are a few well-known live-streaming tools that marketers can use right now, and more are being developed. Release of New Products.

Tools 32

How Data Is Used to Refine Marketing Messages

Convince & Convert

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. What “Responsive” Marketing Really Means. Image via BigStockPhoto.com.

Data 37

Developing a Kickstarter Marketing Strategy

Kikolani

As exciting as it is for him, it is even more exciting for me as an Internet marketer as I get to embark on a full-fledged promotion strategy. As the Marketing Director for the film, I’m in charge of getting that exposure. Email Marketing. Video Marketing. Comment and Forum Marketing. DVD of the Film. Your Name in the Film Credits.

Film 34

5 Killer Video Editing Apps To Improve Your Content Marketing

Kikolani

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. Video editing apps for content marketing. Blog Marketing TipsVideolicious. iMovie.

How to Market like a Musician

SocialFish

Traditional marketing can feel so grossly salesy. Social media and the Internet have simultaneously torn down the walls of traditional marketing and made it easier than ever to build and engage with an audience. Marketing can be learned by reading blogs like this one and through trial and error. large portion of your marketing efforts will be done by you, at least initially.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

YouTube has a series of short films about the collection. Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.  Instagram has a selection of campaign images. Pinterest features exclusive, behind-the-scenes photography from the photo shoot.

4 Takeaways from Photoshop World

Geoff Livingston

didn’t like the B&W rendering in Lightroom so I moved it to DxO Elite Film Pack (which has lots of lovely “analog” overlays), and used one of the filters for the final B&W version. 4) You Can’t Cook Brilliance. Photography DxO film pack filters Jay Masiel Julieanne Kost Photoshop Photoshop World Santa Fe Photography Workshop Scott Kelby Tony Corbell

The 90% Rule of Shareable Social Media

Engaging Brand

Imagine if a film director only concentrated on the pure technical elements.OK it might be the best 'made' film ever.but would it engage the audience to become a blockbuster ? The film director who thinks about the audience, thinks about the story, who thinks about how to tell that story in an engaging way.is It is so easy to get bogged down in which tools you should be using.

7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. When you understand this simple idea you understand what it’s going to take to be an effective content marketer. They’re fascinating.

Why Content Marketers Need to Quit Reinventing the Wheel

Convince & Convert

This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. One of the reasons that content marketing is hard today for a lot of companies is that they’re trying to reinvent the wheel every time. Content marketing is a lot harder when companies try to reinvent the wheel every time. ( Jay: Snackable.

How to Make a Facebook Cover that Markets Your Business

Rebekah Radice

Looking to visually market your business on Facebook? Here’s how to make a Facebook cover that creatively markets your business! Make a Facebook Cover that Markets Your Business. 1. Build excitement around your marketing campaign by incorporating it into your Facebook cover design. love seeing the behind-the-scenes shots taken while the movie was filmed.

How to Put the Customer First With Human Marketing

Convince & Convert

Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. From a marketing perspective, it allows KLM to tell the story of how it values the consumer experience. The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video.

Can You Build a Content Marketing Super Brand

Convince & Convert

And every David Fincher film. I’ll read every Bill Bryson book. Am I any smarter than most people creating marketing content and dispensing business advice for a living? Content Marketing branding content code content marketing Mark Schaefer NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April.

The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. Les Miserables” had the most Likes of this year’s top films. The Academy Awards 2013 have come and gone.