Firebelly News: Heartland Film Festival and Cerulean Restaurant Sweepstakes
OCTOBER 15, 2012
This year is the 21st Annual Heartland Film Festival. Cerulean is running a sweepstakes through October 28 for 4 winners to receive 2 tickets to the exclusive Dinner in the Catacombs beneath City Market on Halloween night. This is the first time City Market has allowed anyone to hold a dinner down there, so what better time than on All Hallows Eve! Click here to enter: [link].
Airbnb Releases First Short Film Crowdsourced From Vines
Convince & Convert
SEPTEMBER 19, 2013
The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform. The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. The end result is highly artistic and in no way promotional.
This Instagram Video Contest Offers Fans Chance to Appear in a Horror Film
Convince & Convert
OCTOBER 16, 2014
With Halloween on the horizon, it’s no surprise that marketers are embracing their ghoulish side. One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments. chance to win a walk-on role in a 2015 Blumhouse Productions film, the. The prize?
Film Preview - New Social Media Blockbuster
NOVEMBER 30, 2012
Many companies who are interested in social media think that they will run out of things to blog about after the first week or so.Here is a poster that I use to help them think about blogging for business and indeed any other social marketing initiative . Whether it be a song, a film, a book.remakes can be even more popular than the original content. . What is Social Marketing?
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
In 2016, you don’t have a hope or a prayer of being the most powerful anything without an incredible online marketing campaign behind you. Lego has certainly accomplished this thanks to a groundbreaking online marketing campaign which hits its high notes on: YouTube : Its online video is bordering on being a private publishing house to rival any TV network. Would you like proof?
Youtube Makes User-generated Feature Film
JULY 9, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Version 2 of Viral Success Why And How Your Employees And Business Can Become Trusted Influencers » Youtube Makes User-generated Feature Film: Life In A Day Posted by Anne Herngaard Jul 9th, 2010 Tweet Youtube is launching a global experiment to create a user-generated feature film shot in a single day.
Twitter Ads Account for 10% of Domestic Movie Ticket Sales (Report)
JUNE 14, 2016
Twitter commissioned Neustar to quantify the impact of advertising on domestic film releases, with a primary focus on comedy and action movies. For comedies specifically, adding Twitter to the movie marketing mix resulted in up to a 24 percent increase in ROI and an 11 percent increase in ROI for action movies, according to the Neustar data. and Canada.
What is Influencer Marketing?
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction. More like this.
5 Reasons You Still Need Infographics
MAY 5, 2015
Take a look at why the infographic is still an effective marketing tool and should be part of your marketing strategy: Visuals are memorable. Even one that is only shared a handful of times taps the power of word-of-mouth marketing to expand the influence of your business. marketing Blog business Consciousness raising Crowdtap Exam (film) facebook Facebook features Infographic social media twitterDigital video content is getting a lot of attention lately and for good reason. Video is not the only visual way to reach your customer base, though. Piktochart.
Twitter Testing Promoted Tweet Carousel Ad Unit
JUNE 3, 2016
Revenue product manager Andrew Bragdon announced the test in a blog post , saying that the test is “available as a limited alpha to select managed accounts in select global markets.”. Disney is among the initial advertisers testing Promoted Tweet Carousel, using it to promote upcoming feature film The BFG, and Volvo and Gatorade are participating in the test, as well. We also know that driving word-of-mouth marketing is critical as marketers want to develop an authentic relationship with customers. https://t.co/s7kYJUPb0w. s7kYJUPb0w. https://t.co/r6F2iEqTyA.
5 Video Marketing Tips
JUNE 23, 2016
So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! All of these prove that video marketing is the next big thing in business this year. Remember: 68% of businesses have vowed to up their video marketing budgets this year.
Mistakes To Avoid In Your Video Marketing
Small Business Mavericks
JANUARY 29, 2015
There have been a number of video marketing posts with helpful links on this blog. Knowing Knowing your customer is foundational to every marketing message. Work on the filming until lighting, volume, camera angle, etc. Unless you are filming an interview with experts who have spoken about the topic so many times they have it down, a script is a good idea. As for technology, the format your video is filmed & presented in will determine how well it can be viewed on various devices. Do you have any advice for those ready to try video marketing?
Social Videos – Why, Where And How?
OCTOBER 8, 2013
Basically, there are three popular ways to use social videos so far: Stop-motion filming. Vine re-introduced this retro filming technique and the popularity has exploded ever since. Businesses Use Vine as a Creative Marketing Tool. Brands Instagram News Pinterest Social Media Tips Visual content YouTube mixbit social videos stop-motion filming videos vine visual content
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking. Brands need to strip back to the basics to succeed with their marketing campaigns. . If you’re reading this, I’m sure you can think of a few examples of poor, scattered, and dreary marketing. By Bryan Adams. Research from Media Dynamics, Inc.
8 New B2B Video Content Marketing Trends
Convince & Convert
OCTOBER 22, 2014
This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. But more than that, he explored why certain marketing sells and other marketing doesn’t.
Marketing in the Round with Gini Dietrich
MAY 15, 2012
But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. I don’t do a lot of book reviews here at WUL, because: 1. Sorry, but they are!
How To Plan Your Movie Marketing On Social Media
Social Media Network Marketing
NOVEMBER 30, 2014
Social Media should be a part of your Film Marketing and Launch Plan. Just the way your Marketing Plan would have a set of tactical steps for action, your Social Media is to have an action plan as well. You need to streamline the entire Marketing Activity across all Platforms be it Hoardings, Ads, Events, Social Media and so on. This is critical.
Get Creative with B2B Marketing in 2015
JANUARY 5, 2015
One of the best things about marketing is the constant challenge that comes with it. B2B marketing has to be smarter, sleeker and faster than B2C. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing. This is usually used for B2C marketing. Go ahead and get a channel started, then film a quick intro.
The Best Video Content for Every Step of the Marketing Funnel
Convince & Convert
APRIL 4, 2016
What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience. Brand Films. Well, it’s simple. FAQ Videos.
How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?
The Realtime Report
NOVEMBER 2, 2012
What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? 10 Yetis researcher Andy Barr noted: “Many online marketing analysts cited celebrity tweets as the reason behind the Gangnam Style success, but this was clearly wrong: celebrity tweets did not happen until after the initial spikes in traffic.”.
Better YouTube Marketing in 5 Steps
Convince & Convert
FEBRUARY 17, 2015
Image via BigStockPhoto.com Multimedia integration has become an integral piece of content marketing in the digital space. The standard for content is naturally increasing as we see more feature films distributed and support for 5K quality, but its origins have left a mark on what the true cadence of YouTube is. It’s all about formula of execution. Give it all way quickly.
Content Marketing Isn’t Always About Content Creation
SEPTEMBER 15, 2014
——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. Content creation continues to be the focus of most digital marketing and public relations campaigns and it’s starting to backfire. Concepts. Strategies.
The Ultimate Star Wars Marketing Guide
SEPTEMBER 21, 2015
Each moment creates incredible amounts of word of mouth marketing for the film, and all of its secondary and ancillary merchandise. Disney’s fans and marketing partners are doing as more to promote the movie than the studio itself. Disney has achieved marketing nirvana, a perfect storm of pre-release hype. Guerilla marketing in NYC with Stormtrooper mobiles.
Inbound Marketing vs. Content Marketing – What’s the Difference?
FEBRUARY 24, 2014
Are there any major differentiators when it comes to inbound vs content marketing, and what are they? You’ve just unwittingly stepped into one of the fiercest marketing debates today. While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use. Inbound Marketing.
Marketing Writers Face Dramatic Shift
FEBRUARY 19, 2013
That’s about to shift toward more immersive media experiences, forcing marketers to write and design for live environments. Immersive media creates a new demand for dramatic writing skills , usually the domain of more artistic forms such as plays, films and broadcast. Given the market’s struggles with static content, I don’t think so. The crossroads is here.
How Data Is Used to Refine Marketing Messages
Convince & Convert
FEBRUARY 22, 2016
By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. What “Responsive” Marketing Really Means. Image via BigStockPhoto.com.
Live-Streaming Tools – Which is the Best for Marketers?
MARCH 8, 2016
Today, live-streaming is a very different tool – one that can be used by marketers in engaging and very effective ways. And being able to record in HD and stream in Wi-Fi or 3G has really moved live-streaming into the world of marketing. There are a few well-known live-streaming tools that marketers can use right now, and more are being developed. Release of New Products.
5 Killer Video Editing Apps To Improve Your Content Marketing
MARCH 17, 2016
On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. Video editing apps for content marketing. Blog Marketing TipsVideolicious. iMovie.
The 90% Rule of Shareable Social Media
JANUARY 17, 2013
Imagine if a film director only concentrated on the pure technical elements.OK it might be the best 'made' film ever.but would it engage the audience to become a blockbuster ? The film director who thinks about the audience, thinks about the story, who thinks about how to tell that story in an engaging way.is It is so easy to get bogged down in which tools you should be using.
4 Takeaways from Photoshop World
AUGUST 17, 2015
didn’t like the B&W rendering in Lightroom so I moved it to DxO Elite Film Pack (which has lots of lovely “analog” overlays), and used one of the filters for the final B&W version. 4) You Can’t Cook Brilliance. Photography DxO film pack filters Jay Masiel Julieanne Kost Photoshop Photoshop World Santa Fe Photography Workshop Scott Kelby Tony Corbell
Developing a Kickstarter Marketing Strategy
JUNE 18, 2013
As exciting as it is for him, it is even more exciting for me as an Internet marketer as I get to embark on a full-fledged promotion strategy. As the Marketing Director for the film, I’m in charge of getting that exposure. Email Marketing. Video Marketing. Comment and Forum Marketing. DVD of the Film. Your Name in the Film Credits.
How to Market like a Musician
MARCH 19, 2014
Traditional marketing can feel so grossly salesy. Social media and the Internet have simultaneously torn down the walls of traditional marketing and made it easier than ever to build and engage with an audience. Marketing can be learned by reading blogs like this one and through trial and error. large portion of your marketing efforts will be done by you, at least initially.
Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms
The Realtime Report
JULY 11, 2012
YouTube has a series of short films about the collection. Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Instagram has a selection of campaign images. Pinterest features exclusive, behind-the-scenes photography from the photo shoot.
How to Make a Facebook Cover that Markets Your Business
JANUARY 18, 2016
Looking to visually market your business on Facebook? Here’s how to make a Facebook cover that creatively markets your business! Make a Facebook Cover that Markets Your Business. 1. Build excitement around your marketing campaign by incorporating it into your Facebook cover design. love seeing the behind-the-scenes shots taken while the movie was filmed.
7 Content Marketing Poop Scoops
Convince & Convert
SEPTEMBER 25, 2013
I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. When you understand this simple idea you understand what it’s going to take to be an effective content marketer. They’re fascinating.
Why Content Marketers Need to Quit Reinventing the Wheel
Convince & Convert
JUNE 8, 2014
This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. One of the reasons that content marketing is hard today for a lot of companies is that they’re trying to reinvent the wheel every time. Content marketing is a lot harder when companies try to reinvent the wheel every time. ( Jay: Snackable.
How to Put the Customer First With Human Marketing
Convince & Convert
DECEMBER 11, 2014
Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. From a marketing perspective, it allows KLM to tell the story of how it values the consumer experience. The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video.
Can You Build a Content Marketing Super Brand
Convince & Convert
JANUARY 11, 2015
And every David Fincher film. I’ll read every Bill Bryson book. Am I any smarter than most people creating marketing content and dispensing business advice for a living? Content Marketing branding content code content marketing Mark Schaefer NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April.
The Oscars: content marketing success
MARCH 2, 2013
And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. Les Miserables” had the most Likes of this year’s top films. The Academy Awards 2013 have come and gone.
It's Not Marketing
SEPTEMBER 28, 2011
thought Never Say Never was a live "concert" film mingled with some backstage footage of the teen heartthrob blow drying his hair, playing Xbox with Usher or clips of young girls professing their love to The Bieb. I put the word "concert" in quote marks earlier, because I wondered how much of the live footage would truly be live. When further pressed about using Social Media as a marketing channel, Scooter said something that fascinated me: "It's not marketing. marketing. marketing channel. It's not cynicism. Crying. true musician.
A very cool Friday project…
The Way of the Web
AUGUST 4, 2011
Dan Thornton cool sci fi trailer marketing science fiction film short filmYou may well be seeing more of this in the future… In other news, I’ve just finished a nice report for someone I can’t name, which saw huge increases for web traffic and social media presence (and engagement), which is matching up nicely with sales.
30 Killer Resources to Learn Content Marketing
APRIL 2, 2014
Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. 3. 29 Content Marketing Secrets. Love this list?
Is The Next New Digital Thing Something Physical?
AUGUST 24, 2012
What makes this interesting is the marketing opportunities and the integration of the physical and digital world. As the digitization of books, music and film rapidly changes how we buy and interact with these media, I'll always remember how Seth Godin said (many years back) that the physical entities (he was speaking of books and CDs, in particular) will become more like souvenirs (collectibles) and the value would come from the desire to collect in lieu of paying for the value of the content (premium, exclusive and VIP products as well). marketing. As with everything.