Buffer Social

MAY 30, 2023

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). What is short-form video content?

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Buffer Social

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. ” That doesn’t mean Jack won’t be on Twitter at all, the marketer tweeted that he plans to use Twitter differently moving forward.

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Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands.

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Ignite Social Media

SEPTEMBER 18, 2023

There are also interesting ways to film videos that don’t feature people, such as a whiteboard-style video that uses text or a POV video that features someone’s hands or your brand mascot. If you make consistently authentic content, your audience will find you. What is your unique perspective and sense of humor?

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Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

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Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. An NFT is a one-of-a-kind digital identification certificate that exists on a blockchain to verify authenticity and ownership of assets. An original film or documentary. NFTs are now an $11 billion USD industry and growing everyday.

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Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

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Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

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Sprout Social

NOVEMBER 1, 2023

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. BTS content can support all three consumer desires while building brand authenticity. 10 behind-the-scenes post ideas and examples for your next campaign 1.

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Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Lo-fi content looks and feels more authentic and less glossy than traditional branded social content because it usually is. Specifically, more conservative budgets and the inability for marketers to travel and film on-site.

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

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Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. This is who we’re talking about and who brands are seeking to create authentic-looking content consistently. Start by researching popular content categories and identifying gaps in the market.

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Sprout Social

DECEMBER 12, 2022

So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. If you’re a social media marketer who got a late-night email about Mastodon, you’re not alone—and you may be entitled to financial compensation. The future of social media will be all about “authenticity”.

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Buffer Social

DECEMBER 19, 2023

Other times, trendy TikToks didn’t work because the trend wasn’t authentic enough to me and my brand. It may feel unpolished while filming, but it makes me more relatable and trustworthy, leading to more engagement on TikTok. Plus, when approached with authenticity and a spirit of experimentation, it can be really fun.

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Buffer Social

JANUARY 18, 2022

In fact, weaving in some personal content that’s also relevant to your business can help you build a more authentic, relatable brand. By being regularly present on your company’s social accounts, you’re helping to build trust and authenticity with your audience and adding a human element to your works.

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Buffer Social

OCTOBER 31, 2022

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. This doesn’t mean that businesses can’t use these platforms to market their products – they just have to be strategic in how they do so. What are vertical networks?

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agora pulse

FEBRUARY 11, 2020

The end result is the platform-wide creation of video memes and creative marketing content. . What Reels May Mean for Marketers in the Future. Focus on being your authentic self rather than trying to appear perfect all the time. . Reels presents a fantastic opportunity to increase your brand authenticity and transparency.

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Social Media Strategies Summit

OCTOBER 14, 2021

COVID-19 forced marketers to be highly flexible. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Going forward, social media marketers will need to be more agile than ever before. Authenticity has been a big focus for NASDAQ.

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Pixlee

SEPTEMBER 10, 2020

So, what is it that caught users’ interest in sharing and filming videos of this type? Instagram is already considered one of the main funnels for digital marketing. These three brands have shown independently that Instagram Reels have the potential to engage the audience in an authentic way, with minimally produced content. .

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Instagram Brands Authentication Film 74

Pixlee

APRIL 28, 2021

There is intense competition in digital marketing. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. To improve the chance of success, it’s worth utilizing multiple marketing channels to increase reach. Buffalo Wild Wings.

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Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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Sprout Social

NOVEMBER 28, 2022

In a digital world that craves authenticity, bringing your audience behind the scenes can make waves. This is useful if you’re involved in the media you’re promoting, or if you just want to share an upcoming show or film you think your audience will enjoy. To do this, you’ll need to set up Instagram Shopping. Behind the scenes.

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Hootsuite

DECEMBER 12, 2023

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. Share your authentic business beliefs. Easy: be active on social media. right now).

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Social Media Strategy HootSuite Sentiment 111

Buffer Social

JULY 24, 2023

Whether it's filming directly within the app or using features like Stitches or Duets , staying native can give you an edge. comedy #news #explained #actor #screenwriter #film #tv #wga #sagaftra #hollywood ♬ original sound - Nikita More than anything, apply indicators from your analytics to future content.

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Keyhole.co

AUGUST 29, 2020

When will it roll out in other countries (right now Reels is available in bigger markets including the US, Mexico, India, Brazil, the U.K., The videos can be filmed directly with the IG Reels camera or you can upload them from your camera roll instead. What’s more, it seems people have questions. How do you use it? Let’s find out!

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Sprout Social

FEBRUARY 22, 2022

So if your brand already has a presence on YouTube, consider adding some micro-vertical video content into your YouTube marketing strategy. Let’s cover a few best practices first to help you get the most out of this new marketing avenue. Use your authentic voice. People are watching—and loving—YouTube Shorts.

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Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! Video is one of the best tools in a marketer’s toolbox, and thankfully Instagram has made video marketing more accessible for small businesses!

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Statistics Social Media Marketing Instagram 67

Hootsuite

APRIL 18, 2022

Film a quick runway strut, craft a cool Reel, and toss a #witches hashtag into the mix. Tap into the community’s existing hashtags to showcase your Instagram Reels to your target market. The post 159 of the Best Instagram Reels Hashtags to 10x Your Growth appeared first on Social Media Marketing & Management Dashboard.

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agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Live Streaming Gets Authentic. I know it’s tough.

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Convince & Convert

SEPTEMBER 10, 2015

Traditional Marketing Meets Visual Creativity. Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. When she was on the corporate side of marketing (and especially now as a freelancer), she has always found it easy to put herself in the audience’s shoes.

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Buffer Social

MARCH 9, 2023

I’m part of several remote work and content marketing communities which allows me to stay on top of what my colleagues in those industries are thinking and doing. Whatever your goals are for LinkedIn, you will benefit a lot from approaching the platform with your authentic voice and curiosity.

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LinkedIn Brands Real Estate Small Business 98

Lucy Hall

NOVEMBER 19, 2015

Periscope is the next big thing in internet marketing! It gives marketers and business owners the chance to watch live, people all over the world sharing knowledge and experiences. The potential uses are limitless and it’s an exciting move forward for social media and the way we interact with one another. Steady camera.

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Hootsuite

FEBRUARY 10, 2022

Download the complete Digital 2022 report —which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. Films like Tron and Ready Player One have long envisioned digital worlds that hold just as much weight as real ones. What is the metaverse?

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Sprout Social

NOVEMBER 29, 2022

And great brand marketing on social is behind some of the most creative storytelling out there. They’re super authentic and give a review from the perspective of their use cases.” They strike the perfect balance between capital-F Film news and stan speak. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok? Hint hint.).

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agora pulse

JULY 22, 2020

A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Shared marketing goals. If you need help focusing on your goal, download this free goal planner for social media marketing. (It’s

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Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? In simple words, TikTok marketing is the practice of using TikTok to promote your brand, product, or service. Here’s why this marketing channel is becoming a powerful option for marketers.

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