Traditional Book Publishing vs. Self-Publishing
OCTOBER 3, 2012
One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish my second book. Book Publishing. Book publishing is fascinating. In today’s immediate gratification, fast-paced world, book publishing is on its own time. It was all due to the publisher the first week of January.
Self-Publishing vs. Publisher: Why You Should Do Both
MAY 30, 2012
He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. Because a competitor is publishing a Twitter book and they want to beat them to the punch. Is Publishing Dead? If I publish this blog post by 7 a.m.
Link Building Tactics for Publishers
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always
Done with Traditional Publishing
FEBRUARY 13, 2013
Brian Driggs asked me to discuss self-publishing after reading my sordid Fifth Estate story. While I don’t want to dismiss traditional publishing altogether, I can only speak for myself. will self publish my next book. There are several reasons, but first let’s discuss two reasons to consider traditional publishing: Prestige. Learn How to Publish.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. Spike from NewsWhip is well-suited to news sites with good functionality for both journalists and marketers. Real-Time Analytics. SimpleReach.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. In fact, publishing your article is just the first step. Once it’s done, there will be more and more work marketing it, exploring new channels , scaling what you have already found effective, delegating what you think can be delegated, etc. Your coding could be throwing off your social media marketing success. Email Marketing Tools. Right?
You Can Be An Internet Publisher
Small Business Mavericks
MARCH 7, 2013
Many small businesses are starting their own publishing companies as a separate branding element for their online presences. There are many ways to go about publishing online. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake. Here are 4 ways you can become an online publisher without detracting from your current small business goals: E-zine publishing – As an e-zine publisher, you should look at publishing content that isn’t self-promoting.
Content Creation? Curation? Focus on Publishing Instead
AUGUST 8, 2012
But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. If you’re a B2B marketer, then LinkedIn and Twitter will be your best bet.
8 Tips On Developing A Social Publishing Approach For Brands
AUGUST 13, 2012
A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. tips on developing a social publishing approach for brands. 1. Conversations and conversion need provocation. Audience-based contextually relevant content that can be measured is the linch pin. Remember your core values and strengths.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. 6.
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Convince & Convert
JULY 29, 2014
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. 35 published articles From 0 ? 3,022 LinkedIn 255,262 total article views From 0 ? 35
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. While Facebook claims that Instant Articles are aimed at delivering a better experience to users, this doesn’t change the fact that it is taking away control from publishers, and experience shows that it has always been difficult to monetize content you can’t control.
Facebook to Test Mid-Roll Video Ads in Publishers’ Video Posts (Report)
JANUARY 9, 2017
Sources told Peter Kafka of Recode the social network will begin testing a new mid-roll video ad format on videos posted by publishers. According to Kafka, the mid-roll ads will appear after users have watched at least 20 seconds of publishers’ videos, and the social network and the publishers will share revenue from the ads, which will be sold by Facebook. Advertising/Marketing Facebook ad revenue Mid-Roll Mid-Roll Video Ads Peter Kafka Publishers Recode revenue Video Ads Videos YouTubeKafka pointed out that the arrangement is the same on YouTube.
12 Social Media Tools for Scheduling and Publishing Updates Compared
JANUARY 19, 2015
In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research. They do have features that allow you to automate publishing updates to specified social media networks. AgoraPulse. Buffer.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. In other words ad revenue is what publishers aim to optimize.
Publishing Is A Relationship
NOVEMBER 26, 2014
Publishing is a relationship. Blog Content Marketing Writing content marketing reading writing Let me get a little deep on you. ” We see.
Would I Use a Traditional Publisher Again?
AUGUST 5, 2013
After independently producing my own book, would I reconsider my February statement , and work with a traditional publisher again? think I would, not because I like publishers, but because producing a decent book independently requires significant effort. The key word here is independent, and not self-publish. What do you think about independent publishing?
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. In this post I’d like to highlight some of the key metrics for publishers to focus on. Sounds good, but are your efforts working? What Else?
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Is Using Facebook Comments Good for Publishers? Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. The post on Facebook analytics tools did well considering I just published it last week. PublishingOriginal idea! Thank You.
Is Using Facebook Comments Good for Publishers?
MARCH 7, 2011
As someone who limits his Facebook friends mainly to actual friends but who frequently reads and comments on industry and marketing blogs, for me the main concern with using Facebook Comments is the desire to keep my professional and personal lives separate. So is the system good for publishers? 10 Practical Twitter Tips for Publishers. think it is. Social Media
Ad Blocking, Brand Journalism, and the Publisher’s Dilemma
FEBRUARY 1, 2016
The post Ad Blocking, Brand Journalism, and the Publisher’s Dilemma appeared first on Spin Sucks. Related Stories Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question Create a Winning Sponsored Content Strategy. An experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected. Communication Content ad blocking ad networks brand journalism content block content trends Forbes free content native advertising paywall Sponsored content
Translation and Localization Tips for Publishers
DECEMBER 15, 2010
asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. If your publication uses a lot of ‘people’ imagery it is important that it properly reflects the people of the country you are publishing in. For example, if you are publishing a magazine about human resources management it might seem odd to readers in Japan if all the images depict European workers. Publishing– Adam.
Official Publisher Profiles on Digg One Year Later: Followers up 720%
AUGUST 10, 2011
When I did my original post Digg v4 was just about to come out of alpha so there has been a significant increase in exposure for the profiles and many more publishers have created them. Most of the publishers continue to follow very few others: Profile Following 8/10/11 Following 8/4/10. 8/10/11 Diggs by Publisher. 8/4/10 Increase Comments by Publisher. Telegraph.co.uk
Do Third Party Publishing Apps Impact Facebook Reach?
OCTOBER 20, 2016
This includes photos, images, articles, videos, podcasts and infographics. A lot of time, effort and yes, money is behind all of these pieces of marketing content. Whether looking at the reach or the engagement, publishing in Facebook directly does not make a post better! One of the posts actually had a 30% better reach using the Agorapulse publisher!”. A Myth? Legend?
How are association publishers building new and existing revenue streams?
FEBRUARY 14, 2013
The Angerosa Research Foundation —a nonprofit organization dedicated to advancing the association publishing and communication professions through industry research—is gathering data on diverse sources of media-related nondues revenue at associations across the country. Thank you in advance for your participation and your support of the association publishing/media profession.
How to Use Niche Publishers to Drive Revenue
Convince & Convert
JULY 17, 2015
Much like the stock market, you put your brand at risk any time the majority of your reach is concentrated in one channel. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. While it may be more time-consuming on the front end, you’ll find that working with individual publishers will pay off in the long run.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing. Offsite content marketing is necessary for three reasons: It helps you build new audiences. Even if you work in a very niche, business-to-business organization, offsite content marketing is necessary.
2015: The Year of Brand Publishing
JANUARY 12, 2015
Have you ever thought of your small brand as a publisher? More than ever, it is essential that brands become their own advocates by becoming informed resources via brand publishing in order to stand out. Here are four brands that dominate brand publishing: GoPro. GoPro, the undisputed king of brand publishing, uses their unique product to drive traffic to their site.
Can Publishers Harvest Social Media Intent in a Meaningful Way?
MARCH 30, 2011
Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. In search marketing extracting basic intent signals is fairly straightforward since users’ search queries often reveal their intentions. What else can publishers do to accurately harvest and interpret social media intent? Social Medi
How Much It Costs to Publish on Top Media Websites like Forbes, Entrepreneur, and BuzzFeed.com
APRIL 11, 2016
One of the more difficult tasks for some SEOs who aren’t great content marketers is to generate great content and actually get that content published on top media websites. Well, I found out what one particular blogger charges to get your content published on top media websites. Website Price. Forbes.com $1,750. Entrepreneur.com $1,250. Buzzfeed.com $1,000. tech.co $350.
Amazon Get Serious About Book Publishing
FEBRUARY 12, 2012
However, Jeff Bezos and his team believe that the book publishing industry can still make money, but not by running business as usual. Getting Serious About Book Publishing. Kirshbaum to run Amazon Publishing, a fledgling New York-based imprint whose lofty goal is to publish bestselling books by big-name authors, in simple terms: to take over the New York book publishing industry. Mr.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Publisher Platform (P3).
Engaging Brand 427 - Guy Kawasaki talks Author, Publisher and Entrepreneur
MARCH 24, 2013
Welcome back to The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips but before we start. Today I talk to Guy Kawasaki about how to self publish a book by being an Author, Publisher, Entrepreneur and discuss . Will self publishing merge with publishing eventually? The publisher/ author relationship.
Is The Publish Button Evil?
APRIL 10, 2015
The ability to publish content was once one of the most valuable forces in the world. If you don''t study media (or if media is not a part of your profession), it''s hard to understand how profound this ability to publish a thought truly is. This is much more about respecting the ability to publish, communicate and connect. Why you should respect the publish button. Everyone has a publish button now. In fact, everyone has many, many, many publish buttons now. write something, I publish it. Imagine if there was a respect for that publish button.
Manage & Publish Your Team’s Social Images With Sprout’s Asset Library
OCTOBER 6, 2016
When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? The Image Asset Library helps your team plan, schedule and publish high quality, engaging social media content.
Marketing Predictions for 2015
JANUARY 14, 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell.
The Future Of Books And Publishing
NOVEMBER 13, 2011
Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups. The book publishing industry is going through dramatic change and digitization. With that comes some fascinating lessons for marketers and marketing. book publishing. digital marketing. marketing. marketing over coffee. new marketing labs. social media marketing. wish more people would read (more) books. Enjoy the conversation. bite size edits.
Journalism Is Not Content Marketing
AUGUST 11, 2016
Once all of this research was gathered, these journalists would draft, write, edit (and, with the help of an editor) re-edit and toil away to make their works (once published) resonate. After writing for magazines and newspapers, I started publishing a few of them. This is where I started seeing the broader scope of media and publishing. love content marketing. and you.