Ignite Social Media

APRIL 30, 2020

Below, we’ve broken down the latest updates as well as key takeaways to help inform your social marketing strategy. Another potential use case would be to setup a video room for a focus groups with some of your top fans. The first of these rolled out earlier this week via a 36-minute live stream by Zuckerberg.

Facebook 141

Facebook Video Small Business Applications 141

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Research 78

Research Template Templates Training 78

Hootsuite

NOVEMBER 3, 2020

This blog post may be titled “What is social commerce?,” Social commerce is a $89.4 billion market right now. What is social commerce? Social commerce is the process of selling products directly on social media. Social commerce is not e-commerce. Social commerce is also not social selling.

Brands 145

Brands HootSuite Instagram Price 145

Buzz Marketing for Technology

DECEMBER 15, 2011

Fan pages are a unique marketing canvas to connect with avid consumers. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Vitrue a social media marketing platform determined that the.

Brands 275

Brands Repository Analysis Sentiment 275

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless.

ROI 124

ROI Social Media Small Business CPC 124

Sprout Social

SEPTEMBER 30, 2020

It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 141

Twitter Survey Trends Hashtag 141

Pam Moore

SEPTEMBER 18, 2017

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action. Unfortunately many marketers confuse social buzz with social bucks. Unfortunately many marketers confuse social buzz with social bucks.

Content 162

Content Training How To ROI 162

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. How to communicate your brand values to customers through social media. Gather feedback.

Brands 130

Brands How To Authentication Exercises 130

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. But then it gets even worse. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

NOVEMBER 17, 2016

By tapping into a daily habit that already exists, you can create advocates and amplify your existing marketing efforts. According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Identify a new employee who learned about the position through social media.

Survey 60

Survey Education How To Hotels 60

Social Media Strategery

APRIL 14, 2013

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” Your cutting room floor is a gold mine for social media content.

Conversation 139

Conversation Brands Meme Social Media 139

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). You can follow any responses to this entry through the RSS 2.0

Communities 117

Communities Groups Groups Social Media 117

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Social media is another great way to test new messaging, landing page layouts, and even call to action button designs. Or, apply the same concept to Twitter.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Writtent Blog

JUNE 24, 2013

Being able to engage your customers with content that’s perfectly attuned to the times is how marketing should be done. He credits his meteoric success – and his current status as a sought-after keynote speaker and recognized thought leader – to a solid small business strategy which was based on content marketing.

Small Business 93

Small Business Strategy Content eBook 93

Hootsuite

OCTOBER 1, 2019

Lest we forget that photography was an art before it was a marketing tool, we all have to own up to the fact that sometimes our taste exceeds our skill. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience.

Instagram 111

Instagram Geotagging How To Tourism 111

Myrland Marketing

APRIL 21, 2016

[Infographic from #LMA16 below] Jonathan Fitzgarrald , Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. © 2016 Myrland Marketing & Social Media.

Committee 40

Committee Proposal Marketing Project 40

Hootsuite

MAY 13, 2020

Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it. Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions” — including posts from Facebook Groups for business. Source: Uno!

Groups 144

Groups Groups Engagement Facebook 144

agora pulse

APRIL 29, 2020

So if you’re not using it to market your business and connect with your audience, you’re going to want to keep reading. On this episode of Social Pulse Weekly, I was joined by the amazing Sean Cannell, a world-renowned YouTube expert. . What’s working for you these days in terms of your social media strategy?

YouTube 96

YouTube Strategy How To Video 96

Social Media Marketing

JANUARY 16, 2011

Using high schoolers as a focus group for the future of a multi-billion dollar company? Well, it's finally here. After Facebook announced that they'd have an email solution that's not email , they've rolled it out to the public. Some of us use Yahoo. But we don’t really use email.' And I said, 'What do you mean you don’t use email?

Facebook 167

Facebook Yahoo System Focus Group 167

The Marketing Blog

OCTOBER 10, 2008

Home About In the Media SMTP Settings in MediaWiki After Hiatus, Social Media Predictions & 2009 October 10, 2008.7:08 Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. 08 am Barcamp Delhi 5: Spreading the Word out ! Yeah we are talking about BarCamp !

Startup 109

Startup Web 2.0 SMS Proposal 109

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Koka Sexton

JULY 19, 2016

I was the first person at LinkedIn focused on social marketing in the B2B businesses. My previous manager at a different company was now leading the marketing department for Sales Solutions. 5 people in marketing to feed the sales machine. In the vein of taking intelligent risks I wanted to learn a new market.

LinkedIn 40

LinkedIn B2B Team Focus Group 40

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now.

Yahoo 115

Yahoo Yammer Social Media Software 115

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. It can provide you with valuable insights on how to optimize various aspects of your business – from marketing and sales to customer service. What is crowdsourcing?

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.

Trends 111

Trends Social Media Data Authentication 111

ProBlogger

MARCH 22, 2013

Facebook is Forcing Marketers to Evolve. Facebook used to be a place where lazy marketers could get heard. But now I can’t log onto Facebook without seeing a marketer (or even the occasional social media expert) complaining that Facebook is evil and is making it impossible to succeed. Sound familiar?

System 55

System Facebook How To Meme 55

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Understanding your brand’s role in these high-value occasions can make or break your social media presence. Cultural moments generate a huge amount of messages across social.

Brands 115

Brands Meme How To Advertising 115

Buffer Social

OCTOBER 9, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends.

News 72

News Social Media Marketing Facebook 72

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Tagged as: digg , jay adelson , kevin rose , social media , social news { 24 trackbacks } Communications Downtime: Another Digg Revolt? This was not addressed in the chat.)

Digg 100

Digg StumbleUpon Communities Upcoming 100

Sprout Social

JANUARY 30, 2023

As Sprout Social President, Ryan Barretto, has said, “ Customer success is the new sales. Examples of customer-centric brands on social Social media is a perfect complement to your customer-centric strategy. This is where social data comes into play. Do you know what they’re saying?

Examples 115

Examples Brands How To Aggregator 115

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Sprout Social

AUGUST 2, 2022

Think about your first social media account. If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “ entertainment platform ” rather than a social media platform. What is social media? Why did you join?

Communities 111

Communities Social Media Community Platforms Platform 111

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145