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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Romi has been profiled on my blog several times so its only fitting that reached out to find out why.

Microsoft 235
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10 Graphic Design Trends That Will Be Huge on Instagram in 2020

Later

Ready to get ahead of all the biggest graphic design trends in 2020? . This year we’ve teamed up with design app Over to share a roundup of all the hottest design trends heading your way on Instagram this year. . Graphic Design Trend #1: Analogue Texture. On Trend with Over. Graphic Design Trend #2: Powder Pigments .

Trends 81
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5 Strategies for Success with Real Time Marketing

Oktopost

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125
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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

But not every trend was a welcome one. This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. So many memes.    Barbenheimer, obviously!

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Retaining Customers Requires Innovation

Convince & Convert

But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change. Henry Ford was hesitant to make any changes to his two decade-old vehicle, and thus Ford began to lose market share. highlight to tweet).

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#BrandsGetReal: How brands can lead on social movements

Sprout Social

This means marketers have been constantly adjusting well-laid plans for 2020 while finding the right way for their brands to contribute to the conversation around social change. Given the complexity and emotional weight of these issues, why should brands weigh in on social media channels traditionally used for marketing?

Brands 119