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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Romi has been profiled on my blog several times so its only fitting that reached out to find out why.

Microsoft 235
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5 Strategies for Success with Real Time Marketing

Oktopost

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125
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How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Ignite Social Media

Here’s what marketers need to know about TikTok before jumping in. Pinterest does skew heavily female and appeals more than Facebook to a midwestern audience, but it’s fantastic for brands in food, fashion, home décor and similar industries who can share inspirational content with these users. Influencer Marketing.

Brands 176
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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. Riley Elliott aka @rileysharks isn’t just one of the world’s most outspoken shark advocates.

Feed 100
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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. Riley Elliott aka @rileysharks isn’t just one of the world’s most outspoken shark advocates.

Feed 100
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#BrandsGetReal: How brands can lead on social movements

Sprout Social

This means marketers have been constantly adjusting well-laid plans for 2020 while finding the right way for their brands to contribute to the conversation around social change. Given the complexity and emotional weight of these issues, why should brands weigh in on social media channels traditionally used for marketing?

Brands 120