Microsoft and LinkedIn: A Primer for Social Marketers
JUNE 13, 2016
When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. How will LinkedIn help Microsoft achieve this mission?
Microsoft’s new logo
AUGUST 25, 2012
For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. Microsoft got its font design wrong in two ways. Microsoft’s New Logo. Microsoft reveals simpler new logo.
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently.
10 Company and Product Branding Tips from Microsoft
Convince & Convert
AUGUST 5, 2014
This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing. Read the whole entry. » Social Media Case Studies brand awareness corporate social media microsoft product branding skype social media branding social media magic social media strategy xbox Small.
Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8
MAY 11, 2012
Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. But when it comes to Windows 8, iPad may be grounded on the fact that Microsoft’s firmware is more enterprise friendlier and innovative. As per reports, Microsoft has tied up with a number of OEMs including the Asian giants like Asus, Huawei, ZTE and Acer.
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. How has your social data been implemented elsewhere in Microsoft? https://t.co/oPFpp7ruQF
Microsoft Files DMCA Takedown Request, Claims Microsoft is Infringing on Copyright
JULY 29, 2013
Microsoft filed a DMCA ( Digital Millennium Copyright Act ) request with Google. Microsoft. Yes, Microsoft filed a DMCA takedown request last week with Google, asking Google to remove Microsoft.com and Microsoftstore.com from the Google index. All because Microsoft is infringing on their copyright. Marketing Foo Who was the copyright infringer in this case?
Facial Recognition: Microsoft Website Tells You How Old You Are
APRIL 30, 2015
A website by Microsoft is using facial recognition to tell you how old you are. It’s kind of interesting to play around with this site and the technology, I am surprised that Microsoft chose a domain name that has a hyphen in it in order to show off their facial recognition technology. Let’s see how old Matt Cutts is in this photo: Marketing FooNow this one?
Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency
Stay N' Alive
NOVEMBER 1, 2012
Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information. It's safe to say that Microsoft, like Marty of "Back to the Future" was ahead of his time.
Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare
Diva Marketing Blog
APRIL 23, 2012
As we've seen with Kotex ( Diva Marketing interview with the brand manager and agency) brands are exploring ways to engage with customers that go beyond a pin and comment. BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. Diva Marketing/Toby: What were your goals for the sweepstakes?
Microsoft Launches So.Cl Social Media Network
DECEMBER 6, 2012
Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true. So.Cl (pronounced “social”) is a social sharing network currently in beta that was launched December 4, 2012 as an experiment by Microsoft FUSE Labs to provide a social media platform for students to share content with others. What would be even better is to have a web 2.0
Marketing In the Round
DECEMBER 5, 2011
But it’s time to let the cat out of the bag because Marketing In the Round: Multichannel Approaches In the Post- Social Media Era is listed and ready for pre-sale on Amazon and Barnes & Noble ! I was trying really hard not to be a douchecanoe who gets all excited about these little milestones, but it’s really stinking cool to see your name listed on Amazon. Guess what?!?
10 Marketing Tips from Father of Marketing David Ogilvy
Convince & Convert
MARCH 16, 2016
Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. Instead, everyday language dominates the marketing world. We’ve
The ROI of Influencer Marketing
Buzz Marketing for Technology
JANUARY 27, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. Tung ( @ EricTTung ) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@ KathleenHessert ) CEO of Sports Media Challenge and Eric Berkowitz (@ tracx ) SVP of Global Services at Tracx.
B2B Marketers Are Humans, Too
Convince & Convert
APRIL 2, 2015
In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment.
5 Ways to Find Keywords That Deliver Superior Web Marketing Results
Convince & Convert
JANUARY 14, 2014
Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come. Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts: 1. Related searches in Google Trends for the topic “website marketing” show other keywords that are on the rise. BoostSuite automatically maintains a list of top content opportunities for your business based on search volume, competition levels, and your existing marketing content. Microsoft Advertising Intelligence.
How Will Project Glass Impact Marketers?
FEBRUARY 5, 2013
Scheduled for release in 2014, Project Glass holds so much promise Apple and Microsoft have competing projects. Geekery Apple augmented reality google media Microsoft project glassI will be speaking at xPotomac this February 25. Co-organizer Patrick Ashmalla and I are presenting together on Google Project Glass and augmented reality. Here’s a sneak preview of our session.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. The 10-year Microsoft veteran is also a graduate of Harvard Business School.
Never Has LinkedIn Been More Powerful Than Today
JULY 22, 2016
Now, Microsoft has gone and acquired LinkedIn for $26+ billion. All it is are 'thought leaders' quoting bs articles at each other and marketing people doing marketing things with each other. Every Monday morning I do a search for either "VP Marketing" or "Chief Marketing Officer" (these are the types of professionals that I am most interested in meeting). chief marketing officer. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. microsoft. microsoft office.
The Ultimate Guide to Infographic Marketing
Convince & Convert
MARCH 4, 2016
In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. With honest beginnings, infographics were now a value-sucking black hole in the content marketing universe. Choose the Right Topic. Research.
Essential tools for influencer marketing
JULY 14, 2016
A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Content Marketing
Find Brand Clarity With Four Identity Fixes
FEBRUARY 17, 2016
Related Stories The Psychology of Marketing: Nine Tools You Need Why Modern Marketers Need Flexible Budgets The Pros and Cons of the Best Super Bowl Ads. When a brand tries to service too many customer targets, the connection to that audience declines. Daniel Hilbert discusses how brands can reorient and discover their target customer.
The Future of Digital Marketing According to the Giants
JULY 15, 2014
and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Guest post by Clayton Wood.
Retaining Customers Requires Innovation
Convince & Convert
NOVEMBER 13, 2015
Henry Ford was hesitant to make any changes to his two decade-old vehicle, and thus Ford began to lose market share. So, imagine the shock when users of Microsoft’s online storage system OneDrive discovered that things would be changing. OneDrive is part of the package that comes with Office 365 Home and Personal, Microsoft’s cloud-based subscription SaaS offering.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. What would you love to see stricken from marketing speak forever?
Laying Off Microsoft
JANUARY 4, 2011
Tweet A little over 5 years ago I packed up the family and we trekked from Chicagoland to Seattle for a new chapter in our lives. I had been working independently for about 5 years doing web development and internet marketing and doing well enough to support the family with my wife working. There was no question really when Microsoft offered. Me & Microsoft: Round 2.
LinkedIn - A Newer Professional Social Network?
JUNE 20, 2016
Right after our segment last Monday, I hopped a plane to The Art of Marketing in Toronto. Within that one hour flight, Microsoft acquired LinkedIn for over $26 billion dollars. If Facebook is our social network, is Microsoft now our professional social network? microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. Think about that.
Microsoft’s Future in Digital Marketing
Buzz Marketing for Technology
APRIL 3, 2011
Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing? The Microsoft Digital Marketing suite covers many but not all of the aspects of the digital marketing.
40 Core Philosophies From the Most Famous Marketers in History
JUNE 22, 2016
For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older. And for every brilliant marketer and thinker mentioned here, there are likely 10 more I haven’t thought of. Her marketing genius? Lauder ” 13.
Real-Time Translation Software: Will it Change Marketing?
FEBRUARY 18, 2015
Real-Time Translation Technology The new real-time translation technology from Skype presents myriad opportunities to innovative marketers. Vikram Dendi was the lead engineer at Microsoft on the project, and he said that synchronizing these different technologies was challenging—”each technology on its own is pretty complex, putting them together is a very difficult problem.”
The Rise of Mobile Media and the Fall of Advertising Media [Infographic]
Direct Marketing Observations
APRIL 3, 2012
Infographic presented by 2D barcode service Microsoft Tag. advertising Mobile marketing ad media media microsoft mobile media
3 Reasons Why Content Marketing Doesn’t Work for Associations
JULY 7, 2014
Last Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference–it was fun (as far as public speaking gigs go) and great to see so many association friends. In the for-profit world, content is marketing. The marketing department works on marketing things–membership, conferences, products. Silos. Technology.
The Era Of Exponential Marketing
AUGUST 3, 2012
Most everything we look at in the marketing realm is linear. Most everything we look at in the marketing realm will need to be exponential. Marketing needs to become an exponential business. As is Microsoft , Amazon and a bunch of other hardware manufacturers ( Acer , Samsung , etc.). Exponential new ways to think about marketing. They're thinking that the market is still too small, not significant or worth the cost of jumping in with both feet. exponential marketing. marketer. marketing. microsoft. Linear growth. amazon.
Does a Social Score Make a CMO?
DECEMBER 10, 2012
Clearly influencers have become an important part of marketing. For example, how relationships and grassroots influence work in communities or how social media and can be integrated into a larger marketing campaign. For example: How do influencers integrate into a larger marketing effort that delivers an effective profitability plan for a company? More on this tomorrow.
The Only Screen That Matters
JUNE 19, 2014
Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. The burden on marketers is paramount at this point. We live in a world where the vast majority of digital marketing is still being conceived, developed and nurtured for a Web and browser-based consumer, while the data is clear: mobile first. digital marketing. marketer. apple.
Virtually There With Virtual Reality For Brands
MARCH 11, 2016
Currently devices like Google Glass or Microsoft 's just-released Hololens act as a piece of hardware that provide a lens on top of what we typically see. Some reports say that this will be a $150 billion market by 2020. Will this replace your current digital marketing strategy and campaigns? digital marketing. digital marketing agency. digital marketing blog.
Does Google Deserve More Credit?
OCTOBER 30, 2012
And it has become a must for content marketers. If you ask me, though, Google deserves much more credit for everything it does online, especially compared to its competitors like Facebook, Twitter, Microsoft and Apple (umm, maps?). Reality android Apple facebook facial recognition glasses project google Microsoft penguin privacy twitterIt’s not an isolated incident.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. And much more.
The End Of The Smartphone
DECEMBER 11, 2012
That piece of data still hold true as Apple currently has the fourth generation iPad in-market. Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? To date, there are no clear winners in the realm of mobile marketing. marketing. marketing professionals. microsoft.