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The 12 Startups I’ve Invested In and Why

Convince & Convert

Addvocate is a leader in the fast-growing field of employee social enablement and advocacy software. It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. Addvocate makes it happen.

Startup 168
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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.

Storify 100
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Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. Examples would be #LifeAtDisney or #sbuxjobs.

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11 Marketing Dashboards That Make You Think

Oktopost

A marketing dashboard is software that houses all of your most important KPIs and metrics in one place, making it easy for your team to view and evaluate. Some examples of different types of marketing dashboards include: Digital marketing dashboards. The Tableau software began as one of the pioneers of marketing dashboard solutions.

B2B 62
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10 Best Software to Make Your Mac Run Faster & Free Up Disk Space

Tweaklibrary

For example, in this case where the Mac started working slower than before after the disk space was getting filled up, we need to free up disk space by cleaning out the garbage. Optimization sections include duplicate files cleaning, uninstalling the not-needed apps, & control over startup apps.

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This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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How to Leverage Your Social Media KPIs to Drive Business Growth

Sprout Social

Some examples of questions that might help you define your core marketing needs, include: Do you need to reach a new audience as your company pivots its business model? Are you working with a startup that needs to demonstrate demand before pitching investors? Do you want to drive sales for a new product launch? Engagement KPIs.